Triple threat rapper, singer and producer ASHA IMUNO unveils the official music video for ‘Bullseye’ from his debut album ‘Pin & Needles’ (March 1st via Guin). The video was directed by Angel Orozco.
“‘Bullseye’ is about the complexity of my relationship to home, and the discomfort of feeling like there’s something to prove to myself and my loved ones. It’s an ode to the shadows of the men in my family, my vices, and inherited pitfalls,” says Asha.
‘Pins & Needles’ was called “one of the most promising debut albums of the decade” by Ones To Watch, and has received praise from Billboard, Office, Uproxx, Rolling Stone and more. In addition, Asha was featured in Pigeons and Planes’ 24 artists to watch in 2024 list, which noted Asha is “an artist who’s skipping towards the spotlight,” and that, “it’s clear that 2023 was the precursor to his breakout.” The rising star has earned co-signs from Hit-Boy, John Mayer and Jordan Ward.
In recent news, Asha has been selected to participate in the second season of the The Mastercard Artist Accelerator program, in partnership with Ones To Watch. For additional information, see here.
Asha will support Berhana on his upcoming “The Nomad’s Tour” in the U.S., from 11th April – 27th April…but for now, he presents his official video to the soulful boombap offering. Check it out below…
Nigerian rising star HERMEZ, returns with this addictive new anthem, ‘Swear, I Tried’, released yesterday.
This infectious Afro-soul cut merges club-ready vibes with a message of perseverance and faith. ‘Swear, I Tried’ opens with Hermez setting the bar high, describing his ideal woman and refusing to compromise on his standards. As the song unfolds, he acknowledges the unwavering spiritual connection that guides him. The track builds to a powerful hook where Hermez embraces his faith, vowing to give his all and trusting in a higher power to orchestrate the rest.
Produced by the esteemed Luiz Rey Cortina, ‘Swear, I Tried’ seamlessly blends Hermez’s soulful vocals with hard hitting drums. This gem is primed to dominate dance floors and streaming platforms. With its relatable message and undeniable groove, ‘Swear, I Tried’ is an essential for your party playlists. Have a listen below…
ORITSÉ WILLIAMS returns with a brand new single ‘Language’ showcasing his unique, authentic style of music which he describes as ‘Afro-Island’ whilst stepping into a new chapter in his career.
An undeniable modern love anthem that steers away from the generic love themed songs, ‘Language’ connects people as human beings incorporating the universal expression ‘now you’re talking my language’ as an infectious hook. Oritsé takes you on a feel-good wave right from the start, that he smoothly rides with his unique vocal style, playfully switching up his flow along the songs hypnotic groove, exuding pure vibes and flavour.
The single produced by Jhn Alxs (Central Cee ‘I Will’) reminds us that love is a universal language which Oritsé understands having grown up between the UK, the Caribbean and Africa.
After achieving longevity in the music industry as the founding member of the multi-award winning band JLS with whom he sold over 15 million records, achieved five no.1s, two BRIT Awards and five MOBO awards, along with many other notable achievements, Oritsé took a leap of faith, broke away from the corporate major record label system and ventured out on his own as an independent artist.
Oritsé is now on an exciting new path in his solo career, working with the likes of Davido who he went to school with in Nigeria and Oritsé also mentored, along with other collaborators that feature on his debut forthcoming project such as Stylo G, producer/rapper Ayo Beatz, and Central Cee producer Jhn Alxs.
Tune into ‘Language’ and let Oritsé take you on a beautiful journey….
Introducing Manchester-based UK R&B singer, songwriter, and musician NELLIE CHARLES with her first single of the year titled ‘BOSS’. Serving as the lead single to her upcoming debut EP that arrives this summer, ‘Boss’ emerges as a vibrant declaration of self-assurance and empowerment, encapsulated within the rich textures of modern R&B. Crafted from a tapestry of personal triumphs and trials, ‘Boss’ is a sonic exploration of self-worth and the intricate dance of modern relationships. The song’s genesis was a deeply introspective process for Nellie, who aimed to fuse the soulful echoes of classic R&B with a fresh, modern twist. Throughout its creation, from melody conception to the final production stages, Nellie has meticulously sculpted ‘Boss’ to embody empowerment, weaving smooth rhythms with harmonious backing vocals to underscore its message of confidence and assertiveness.
At its core, ‘Boss’ is a bold narrative of claiming one’s space within the dynamics of love and respect, driven by Nellie’s relatable songwriting, her amazing voice, and her infectious R&B slow jams vibe. Drawing inspiration from her personal journey of self-discovery and the quest for mutual recognition in a relationship, Nellie wants to articulate a potent message with ‘Boss’: knowing your value and demanding the respect you deserve. The lyrics, rich with imagery of assertiveness and luxury, mirror Nellie’s conviction in the importance of self-worth and the courage to stand as an equal partner. “Boss” is more than a song; it is Nellie’s heartfelt ode to empowerment, inspired by the likes of Jorja Smith and Summer Walker, and crafted to resonate with anyone who has ever felt overlooked or undervalued.
Beyond its compelling sonic landscape, and its message of empowerment that echoes Nellie’s desire to inspire listeners to embrace their inner strength across all facets of life, ‘Boss’ also comes with an upcoming captivating music video that brings the track further to life. Directed by BlueBoredom, who has also worked with the likes of Digga D, French The Kid, and JBEE, the music video paints a vivid picture of Nellie’s confidence and her message of self-respect amidst the complexities of love and power dynamics. The visuals aim not only to entertain but also to empower, offering a timeless reminder of the unyielding power of knowing and asserting one’s worth in every relationship and endeavour.
Speaking about the inspiration behind ‘Boss’ and how the song came together, Nellie says, “As an artist, ‘Boss’ is more than just a song to me – it’s a statement. It embodies my journey of self-discovery and self-respect. This song came from a place of realizing that in any relationship, my voice matters. It’s a celebration of knowing your value and not being afraid to demand the respect you deserve. ‘Boss’ was born out of a moment where I felt the need to express my strength, not just as a woman, but as a person who understands her worth. It’s a reminder to myself and to others that in love and life, we are our own bosses. The process of creating ‘Boss’ was deeply personal and liberating. It’s a blend of my experiences, dreams, and the musical influences that have shaped me as an artist.”
UK R&B queen SHAÉ UNIVERSE shares the her timeless new project ‘Love’s Letter’ via The Orchard. A release steeped in R&B nostalgia, the ten track project explores what it would mean for love to send you a letter for every phase of life.
Collaborating with producers from both sides of the Atlantic, the project combines Shaé’s once-in-a-lifetime raw vocal talent with sultry guitar melodies, old-school-flows and modern gritty bounces. Covering romantic love, self-love, lack of love and the role of love in spirituality, ‘Love’s Letter’ is a transformative project crafted to help listeners process their pain.
Love’s Letter opens with inspirational words from Shaé’s mother, taken from one of their real life heart-to-hearts on self love, identity and owning your spirit. The sultry guitar melodies and relaxed groove of ‘Love Self’ set the tone for this intimate, vulnerable sonic journey. Shaé made her much-anticipated COLORS debut last year with radiant ‘Summertime’, a soulful paean to a lost love. Ethereal 00’s R&B cut ‘LOML’ is next, which landed last year to acclaim from CRACK, NME and spins across BBC Radio 1, 1Xtra, KISS Fresh and more. Empowering new single ‘Oh, Wait…’ details Shaé finding her inner strength after a betrayal.
Speaking on making ‘Oh, Wait…’, Shaé said – “The unpredictability of each musical section is reflective of how caught off guard I was when I wrote this song. I’d just found out my ex had cheated on me and I was still in absolute shock. This song is extra dear to my heart because at the time I didn’t speak to anyone about it immediately, but Ari Pensmith (songwriter) and Akeel Henry (producer) created such a safe space in the studio that day, I felt comfortable enough to outwardly express my feelings on the situation for the first time.”
Recent single ‘What’s Luv?’ is a sun-dappled tune shot through with breezy guitar licks and Shaé’s ethereal vocal runs, as she muses on the importance of self-love. Bittersweet breakup tune ‘Passenger Princess’ is next, which landed last year with a video featuring frequent collaborator Kojey Radical and drew heat from the likes of NME, Vibe, Wonderland, COLORS, GUAP, DMY, Complex UK, TRENCH and DJ Mag. Stripped-back interlude ‘Warzone’, meets vulnerable spoken word verses with Shaé’s honeyed runs as she deconstructs the turbulence at the end of a relationship. Imbued with honesty and the importance of understanding your own self worth, ‘No Capacity’ (produced by Sean Hamilton, Darkchild’s protegee) combines nostalgic dreamy essences with gritty bounces.
Feel-good anthem ‘More Than Enough’ features the only guest on the project – legendary US R&B star Lalah Hathaway, a true testament to just how far this rising talent has come with the single opening with an intimate voicenote as the two singers arrange to meet in LA. Closing out the project is the cinematic, soulful goodbye ‘Sincerely,’ which layers Shaé’s vocals together with final words from Shaé as she says – “nothing in life is linear / it’s ok to be ok and then not be ok and then be ok again / it’s ok to meet yourself where you’re at everyday / and sometimes you’re going to have to learn that lesson again / and again / before you overcome it / but the most important thing is that you overcome”.
Since bursting onto the scene in 2017, British-Nigerian artist Shaé Universe has made waves in the UK, West Africa and beyond making music that engages, enchants and inspires. Her mother a gospel singer and her father a pastor, Shaé weaves her spirituality, faith and sensuality through her work. Shaé is an artist who can both sing and rap, has been co-signed by the likes of Lalah Hathaway, Jorja Smith and Little Simz and has remained entirely independent – navigating the industry on her own terms.
Now in her new era following performances at legendary festivals around the world including Glastonbury, SXSW, Roskilde, De Roma Festival, The Great Escape and a lead feature on Phabo’s latest album ‘Don’t Get Too Cozy’, Shaé has truly taken her music to a global stage. With fans at the likes of British Vogue, NME, VICE, Rolling Stone, BET, Billboard, Highsnobiety, Complex, Wonderland and NOTION, and recently announced as a Pandora Artist to Watch for 2024 – this year has Sha Universe written all over it. Check out ‘Love’s Letter’ below…
Must Listens: Self Love; LOML; Oh Wait…;More Than Enough,
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