A meditation on reaching your highest self, ‘Mindful,’ the latest single from Calgary alternative R&B artist UYEMI calls for cutting cords with those who block your growth. The track, which appears on her upcoming Butterfly Effect EP, is out now with an accompanying video directed by Alimzhan Sabir (Mattiel, ToBi, Jon Vinyl), with creative direction from Uyemi and video production by fellow visionary artist Selci.
The video takes viewers into a bleary-eyed Uyemi’s dishevelled environment, a metaphor for her troubled world. Connecting to her higher self through a TV set in retro soul-infused sequences and euphoric soft-focus hallucinations, Uyemi’s journey from anguished to elevated state of mind is stylishly portrayed.
“There’s free will/You can do whatever you like…You can be yourself,” Uyemi intones to her turmoiled self from an alternate place. And it’s in this space between strength and vulnerability that she finds her groove. Paired with smooth-as-liquid melodies, her airy vocals waft like a long, calming exhale.
“’Mindful’ is a plea to protect your energy from unhealthy relationships and negative thinking,” Uyemi says. “You’ve got to be mindful of everything around you, so you can create the life that you want. The whole Butterfly Effect EP is about ridding toxic people from my life and finding my voice again after I lost it.”
Check it the video for ‘Mindful’ below…