French The Kid Drops First Track of 2022, ‘Remedy’

FRENCH THE KID smashes into 2022 with his self-reflective new single ‘Remedy’.

Released via Virgin, this haunting record finds French lamenting the toll that drink, drugs and a life of excess can take on your mental health. Laid over a siren-like, intoxicating production by producer SketchMyName, ‘Remedy’ arrives with an arresting video shot by Ourchive Films, featuring footage from French’s sold-out, roadblock, homecoming debut show at the O2 Academy Islington.

‘Remedy’ follows a meteoric 2021 for French. The rising rapper’s fiery singles ‘Thrill’ and ‘Uptown’ quickly racked up millions of streams upon release, hit the B List at 1Xtra and landed in the Top 100. Setting the industry alight with his unique fusion of thoughtful lyricism and addictive hooks, French has been tipped as an Amazon Music ‘One To Watch’ for 2022 alongside the likes of Tems and PinkPantheress.

Just 22 years old, French spent his teens in South West France before returning to the UK at 18 to take the music industry by storm. Since smashing onto the scene with his debut single just 2 years ago, French The Kid has amassed a cult following, millions of streams and delivered iconic viral freestyles that have propelled him to prominence (including a GRM Daily ‘Daily Duppy’ which has become one of the most viewed Daily Duppy debuts of all time).

Check out the video for the epic single below…

Alex Ludovico Taps Love, Ulysses & Producer Jason Griff for Track, ‘Alpha and Omega’

Following a lengthy drought of releases, ALEX LUDOVICO circles back with another Jason Griff-produced gem, ‘Alpha and Omega.’

This time around, the duo has enlisted a guest verse from St. Paul’s up-and-coming spitter Love, Ulysses. This bouncy single starts off with a tribute to the late Lorde Jones Scorcese, as Ludovico opens up the track by proclaiming ‘Stack Chips. All Day,’ before fiercely spitting over a minimalist, spaced-out, bass heavy soundscape from Griff.

Ludovico is gearing up to release his highly-anticipated album YTBoi, while Love, Ulysses has just completed his 2Pack series of ten 2-song EPs released over the past year.

‘Alpha and Omega’ is available at insubordinaterecords.com and also available to stream on all streaming platforms. Check it out below…

Slatt ZY Drops Track, ‘Beautiful Scars’ + Video

After piling up millions of streams and earning critical acclaim from Lyrical Lemonade, EARMILK, HotNewHipHop, and more, Chattanooga, Tennessee’s brightest star SLATT ZY reveals the new emotionally charged single and music video ‘Beautiful Scars.’

On the track, 808s skitter beneath the airy production as his melodic rhymes exert a magnetic pull. It culminates on the hypnotic hook, “I make the struggle look beautiful.” In the accompanying visual directed by ZAEVISUALS, he raps to the camera in front of a cold city backdrop. The clip intercuts moments of Slatt Zy outside with intimate romantic moments under a grainy filter. The momentum mirrors the ebb and flow of his unpredictable cadence.

Slatt Zy has turned heads throughout 2021. ‘Lean On’ has amassed nearly 2 million video views with ‘Don’t You Fold’ nearing the million mark too. The two tracks showcase his versatility as he details his biggest struggles and celebrates his unlikeliest triumphs. Together, they’re a captivating reintroduction to his melodic, reflective trap music.

Check out the video for the single below…

Asem Comes Through With Infectious Track, ‘PEW PEW’

An infectiously deep trap/drill bass line introduces Nana Wiafe Asante-Mensah – aka – ASEM’s latest joint, ‘PEW PEW.’ Released on December 15, the track is quickly enticing both fans and new listeners.

Although the track can be described as atmospherically dark, the rapper still maintains his famous vibrant flow, jammed-packed witty, and laugh-out-loud wordplay. Before ‘PEW PEW,’ Asem had already shared the stage with big acts like Ja Rule, Fat Joe, and Rick Ross. And it won’t be surprising to see him on top very soon.

Now out on various music platforms, ‘PEW PEW’ is the third and final release from Asem’s forthcoming EP ‘Weather Channel’ – be sure to look out for that!

In the meantime, have a listen to the fiery joint below…

Ashton Russell Drops Track, ‘Might As Well’ + Video

Receiving support from Spin Millz on Reprezent and Kalex Willzy on This Is Westside, Direction Recordingz and London’s upcoming artist, ASHTON RUSSELL release the brand new single ‘Might Aswell’.

Accompanied by cinematic visuals directed by Ashton himself and Sponge, the radio-ready anthem sees Ashton delivering melodic vocals amongst bars that echo the sentiment of living a ‘YOLO’ lifestyle at life’s crossroads.

With his ability to create a genre-fluid sound, Ashton endeavours to become a household name with this impressive new single. The piano-laced production on this record comes from Power and Zay.