SVMI Returns With Track, ‘Milan’ From ‘Ma Mood’ EP

With his previous single ‘P.O.P (Hold It Down)’ garnering strong support and rave reviews in the few weeks since its release from tastemakers such as BBC 1Xtra, KISS Fresh, Capital Xtra, Notion, Noctis Magazine, GRM Daily, Mixtape Madness and Link Up TV, Manchester rising star SVMI is not resting on his laurels and is circling right back with a new offering titled ‘MILAN’, which is produced by long-time collaborator LiTek (Rag’n’Bone Man, Bugzy Malone, Central Cee) and will lead up to the release of his debut EP with NQ Records titled Ma Mood on June 25.

Speaking about the inspiration behind ‘Milan’, SVMI says, “the track is me wanting to get out of town to escape the drama and negativity. I was tired of people getting onto me for doing music, and you can hear me responding on the verses. There was a lot going on when I made this song, from girl trouble to dealing with jealousy and spite, and the track perfectly captured my frame of mind. I wrote the song just when I was making that transition into being an artist and that’s not as easy as people think. Sometimes you just want to drop everything and fly away”.

Having broken into the scene in Manchester as a teenager creating captivating music videos for the likes of Aitch and Izzie Gibbs, SVMI began making music himself a couple of years ago and has already amassed nearly five million plays, bolstered by his breakthrough single ‘Bait Lies’, which blew up last summer, as well as fan-favourites ‘Old Friends’ and ‘Timeout’. Championed by tastemakers, critics and fans alike, SVMI is not only one of Manchester’s new rising stars pushing the Northern music scene forward, but he is also proving to be one to watch in UK music for 2021.

Check out the video for ‘Milan’ below…

Snotty Nose Rez Kids Return With Track, ‘Something Else’

After staying quiet for the first few months of 2021, Yung Trybez and Young D – aka Canadian indigenous hip-hop duo SNOTTY NOSE REZ KIDS (SNRK) – are back with a deadly new track…

When CNN was reporting voting demographics during the past presidential election coverage, they decided to call the section of Indigenous voters ‘Something Else’. Indigenous Twitter and TikTok blew up with outrage, but also a reclamation of the term by turning something negative into a positive using humour and truth. The community was able to look on the bright side despite media outlets’ failure to recognize them as human beings.

Check out SNRK’s ‘Something Else’ below…

Hip-Hop Newcomer Supreme Releases New Single, ‘Thug Thizzle’ From Forthcoming EP

Carving his own lane in rap music as the son of a legendary emcee of arguably one of hip-hop’s most recognizable brands is no easy feat. But Staten Island native SUPREME is more than ready to take on the task, with a brand new EP Love Jones, set to release this summer. The project’s lead single, ‘Thug Thizzle’, a super smooth joint which anthems taking life’s ups and downs in your stride.

Speaking on the release, Supreme say: “‘Thug Thizzle’ is basically me saying ‘I’m going to be alright with whatever life throws at me. There was a time in college- around the end of my sophomore year at Morgan State -where I wanted to drop out. I felt regretful, like if I never went to college I would have already been progressing in my music career. The only reason I went to college was to be a role model to my younger sister, and to make my mother proud. I was the only one in my immediate family to go to college. When Nipsey Hussle was murdered, I gained a new perspective. It’s like it took for his passing to put me back in my place. That’s when I started writing ‘Love Jones’. I started merging music with school work, and I started getting A’s.”

Based on the importance of relationships with family and loved ones, the Love Jones EP takes an honest approach, addressing relationships with his mother, brother, and even his complicated relationship with his father (woven throughout the project are recordings of real phone conversations between Supreme and his father, Ghostface).

Check out the first release from the upcoming set below…

I M U R Share Single ‘Birdseye’, Out Today

Consisting of singer/songwriter Jenny Lea, producer/guitarist Mikey J Blige, and producer/multi-instrumentalist Amine Bouzaher, genre bending trio I M U R has unveiled their reflective new single, ‘Birdseye,’ taken from their album, ‘My Molecules’ out this month, 25th June. The forthcoming project thematically touches on topics that everyone has experience with but that are often not discussed publicly, such as love, lust, loss, death, trauma and purpose.

Their offering takes inspiration from Lea’s near-death experience in a car accident and serves as a reminder that simply stepping back and taking a breath can be the difference between losing your mind and appreciating your day-to-day life.

Have a listen to ‘Birdseye’ below…

Rising Star SVMI Drops Single, ‘P.O.P (Hold It Down)

Following the breakaway success of his viral hit song ‘Bait Lies’ that has amassed over three million plays and tracks under his belt like ‘Old Friends’ and ‘Timeout’ nearing a million plays, which have seen him garner strong support from BBC 1Xtra, Capital Xtra, GRM Daily, Link Up TV, Mixtape Madness and BBC Introducing, fast-rising Manchester artist SVMI circles back to unveil his latest single, ‘P.O.P (Hold It Down)’, having also just signed to Northern music and entertainment powerhouse NQ Records (Aitch, WhyJay).

Produced by LiTek (Rag’n’Bone Man, Bugzy Malone, Central Cee), ‘P.O.P (Hold It Down)’ is an infectious melodic rap track with smooth R&B leanings underpinned by a bouncy bassline and lush synths, over which SVMI showcases his catchy flow, rap skills, smmoth vocals that have made him one of the most exciting young prospects coming out of Manchester this year.

Sampling the viral Donna Goudeau ‘I’m legally blind’ meme, which also informed the title of the track, SVMI confesses that the inspiration for ‘P.O.P (Hold Me Down)’ comes from wanting to go on a spontaneous ‘baecation’ with someone new. The accompanying music video, directed by SVMI himself and Archie Erskine, brings the track further to life and captures a day in the life of a young creative enjoying the process and taking it all in his stride.

So here it is…check out the video for ‘P.O.P (Hold Me Down)’ below…