Interview with: Cherri V

CHERRI V made quite an impression here on NEW LEASE MUSIC with her single, ‘Leave Me Be’. The accompanied video was named Music Video of the Week title twice by the blog! I think it’s about time we find out more about this Londoner and the story behind her latest offering.

NLM: First of all, thank you for agreeing to do an interview with NEW LEASE MUSIC.

CV: Hey guys! Thank you so much for having me!

NLM: You recently released a striking visual for single, ‘Leave Me Be’. What’s has been the public’s reception on the track and video so far?

CV: To be honest I’m so surprised! I actually thought it was gonna be more of a mellow vibey thing but I think the lyrics have really resonated! It’s been so nice to hear people compliment the production too as I met the producer ‘Joey Sticks’ from simply sending out a tweet looking for producers to collaborate with! Before we knew it our collaboration was on rotation on the radio and now on MTV Base! The video I’m so proud of and glad we teamed up with Asylum 33 once again to create this visual art. They have such a fresh approach to translating audio to visual and look forward to working with them much more in the future.

I’ve had so many messages about the message of the song and that means THE absolute most to me because the subject has proven to be very relatable yet not so easy to talk about. So it’s been an eye opener for real.

NLM: How was the filming possess for the video (I bet it was fun!)

CV: It was quite a smooth sailing day. I’m fortunate to have a really chilled out glam team so for me that accounts for a lot.

NLM: For the benefit of those who haven’t heard ‘Leave Me Be’, tell us the story behind the single?

CV: I was inspired to write my new single ‘Leave Me be’ whilst I was in Thailand and coming to terms with how I was feeling socially at that moment. I went through stages of beating myself up for not being ‘little miss bubbly’ ALL THE TIME and somewhat being judged for that, for giving off a bad first impression just because I was in a mellow chilled out mood that day. Or having a resting face that wasn’t that inviting cause I was thinking about my entire life an argument I had or what I was gonna cook for dinner the next day lol. A plethora of thoughts. So as I begin to write down what I was feeling to the track, with no filter, it just became a small cry for acceptance explanation and encouragement for others to meet people where they are.

NLM: How would you describe your sound to potential fans?

CV: R&B/Soul

NLM: If you had to collaborate with ONE mainstream artist who would it be?

CV: I’d love to work with Kendrick Lamar. I love his pen, content and style. He is definitely one of the most prolific rappers/Mc’s for me right now. I really admire him. I feel like I’d defiantly walk away with some extra knowledge if I were to have a studio session together…. for now I’ll just listen to “Damn” and dream lol.

NLM: If you had three wishes to change the music industry today, what would they be?

CV: 1 More diversity amongst artists whom major labels decide to sign
2 More females co-signing and working together
3 More recognition for producers and songwriters

NLM: So what are your plans for 2017?

CV: I have a couple more singles up my sleeve … I’m still wrapping up my album
“Brown Eyed Soul” for release in 2018.

Also, I’m sooooo excited about performing at the ‘Black Magic’ awards on Sept 9th at hackney Empire and Ronnie Scott’s on Sept 24th as a Natalie Williams special guest ; ).

NLM: How can potential fans make contact with you?

CV: I’m pretty active on my socials…. of you search Cherri Voncelle you’ll find me on Instagram, Twitter and Snapchat ; )

NLM: Finally, if music didn’t exist, what would you do?

CV: Invent music lol.

 

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Interview with: Kyle Lettman

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It’s been almost a year since KYLE LETTMAN graced his presence on NEW LEASE MUSIC with his epic EP, When It Rains. So it’s an absolute privilege for this smooth R&B crooner to take time out of his busy schedule and give us the lowdown of his near future projects – and more. So I hope you guys are ready!

NLM: First of all, thank you for agreeing to do an interview with NEW LEASE MUSIC.

KL: Thank you for showing an interest in what I’m doing, it means a lot.

NLM: Tell us what projects you’re working on at the moment?

KL: Right now I’m in the process of recording an album, whilst also working with my team on promotional music and material that introduces a dance & versatility aspect to my artistry. There’s also some special features coming up to look out for…trust me we have a lot going on at the moment!

NLM: What is your favourite project to date and why?

KL: Hmm.. I love all the projects I’ve done so far because I feel like they’ve all taught me something and I’ve grown from each musical experience, so I couldn’t just pick one haha. However, I could pick a favourite song…which would be Matter Of Time from the Under Construction project. I feel like it’s one of the best songs I’ve written in my short career.

NLM: You were in a R&B/pop group called Fundamental. How does being in a band compare to flying solo?

KL: No comparison, it’s like you’re using a completely different muscle set altogether. With the group, I had my brothers on stage with me and that made performing easier. Going solo means that I have to cover all the bases on my own whilst also doing all the entertaining. Although being in a group is easier, flying solo forces maturity and has more personal rewards.

NLM: You’ve written some lyrics for some of the credible artists in the industry – Frank Ocean, Ne-Yo, Nicole Scherzinger, Kele Le Roc, Varren Wade. What’s it like working with these heavyweights?

KL: I wouldn’t say for, working “with” is more accurate, lol! I could definitely tell you some stories but all in all, each credible artist is just a normal person who happens to be well-known. Frank Ocean and Fundamental 03 practically grew up together while we lived and worked in LA. Neyo is actually a pretty respectful person and really easy to work with -his songwriting skills are a lot better than people think. Kele Le Roc is a beautiful woman inside and out, our duet was the 1st time I was granted a chance at songwriting without the guys from Fundamental… and she was lovely enough to allow that to happen. Varren Wade & Jermaine Riley will be my Brothers for EVER haha.

NLM: How would describe your sound to potential fans? Would you compare yourself to any of your music influences of today?

KL: Hmm… I wouldn’t compare myself but I am definitely a reflection of the artists I love, i.e Usher, Ginuwine, Janet & Michael Jackson. My sound is heavily based in R&B & Soul, but not exclusive to those genres.

NLM: What mainstream (or even indie) artists you’re into at the moment?

KL: I’d love to work with Emeli Sandé and I’m pretty sure that’ll happen in the not so far future.

NLM: If you had a choice to collaborate with just ONE mainstream artist, who would it be and why?

I’d work with Chris Brown or Drake as the truth is whoever they co-sign gets noticed lol. But apart from the obvious, I’d love to work with Lela James, Pixie Lott, James Bay or Ed Sheeran.

NLM: If you were granted three wishes to change the music industry today, what would they be?

NLM: Bring back how music felt in the 90s, unfortunately nowadays there’s literally nothing like that feeling. Bring back Hip Hop too, I miss the Busta Rhymes, DMX, Lisa Left Eye Lopez and the Eve’s. Finally to bring back proper artist development, more raw, real and unique talent such as Prince. Rather than those who have been almost formulated by the music industry to look and sound a certain way.

NLM: How can potential fans make contact with you?

NLM: My Instagram & Twitter is @KyleLettman
Website is KyleLettman.com

Interview with: Jai Love

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She poured all of her emotions through her debut offerings, L.O.V.E – and it paid off !!! The five track production is one of the most popular albums here on NEW LEASE MUSIC, earning this R&B/hip-hop songstress a place in the interview seat. I think it’s high time we get to know her…

NLM: You released your debut EP L.O.V.E (Letters Of Various Emotions) earlier this year. Describe the story behind the project?

Jai Love: My story behind my EP L.O.V.E is everything I have experience in life. From being hurt in a relationship to grinding for my family. It’s just the story of my life.

NLM: What’s the reception on the mixtape since its release?

Jai Love: Oh my gosh! Everyone loves it. I honestly did not think I would receive so much love from it but I did.

NLM: What’s your favorite track on the EP and why?

Jai Love: My favorite track would have to be Love because it’s something I am actively dealing with. For many years I have been hurt, lied to, cheated on, mislead, and used, so for those reasons I almost gave up on relationships. Holding in too many emotions really just keeps you down. I am a very private person, therefore, only speaking with close friends and family about my struggles with love but when I finally wrote that song I absolutely felt a sense of release. I understand now that it takes a lot of patience to love and because of that I’m at a peaceful place in my life, I realize that it will eventually come.

 

NLM: Let’s take a look into your early life…what did you do before getting involved in the music industry?

Jai Love: My early life was normal, I attended school while working a 40hr 9 to 5 job but I can never say I wasn’t doing music. Because even with everything I had going, I was still writing and recording it just took years for someone to recognize my talent and start acknowledging me as an artist.

NLM: At what point did you want to become a hip-hop/RnB artist?

Jai Love: The first time I stepped into a booth, which was in the early 2000s. I was always singing though, my parents were gospel singers and growing up I use to attend their programs and rehearsals. So singing was always a part of me, I just didn’t take it serious until my first studio experience. Shout out to my brother Lil Ced who also produced my song Love.

NLM: Who are your musical or non-musical influences?

Jai Love: I am blessed to have been born into a musically inclined family. My family was my first influence but as I got older I started meeting people such as DJs, producers, and other artists who all gave me advice about the industry. I mean, of course, I grew up listening to Mary J., Brandy, Monica, and Whitney Houston who motivated me as an artist but as for credit, it goes to those I actually sat down with, people who took the time to inform me on my dos and don’ts in the industry, and my number one influence, my beautiful mother.

NLM: Would you compare your sound to these musical influences?
Jai Love: Honestly, yeah to a certain degree I would and I love their music but I am my own individual so I like to be as original as I possibly can. I enjoy stepping out the box to be different.

NLM:  How would you describe your music to potential fans?

Jai Love: My music is me and life situations I have experienced. I try so hard to send positive messages while sharing my life story. I write my own music for a reason and in doing so I gain the respect from others who have been through that exact situation.

NLM: If you were to collaborate with a chart-topping artist of today, who would it be?

Jai Love: If I had the opportunity to collaborate with anyone, it would be Nicki Minaj and J Cole. Someone I have been listening to lately who isn’t chart-topping just yet would Tink. I have actually been listening to her music for years and I salute her for not giving up. Now that’s someone I would love to work with because our mind frame is very similar. We both think positive and try to give positive messages.

 

NLM: What are your plans for 2015 and beyond? Do you have any upcoming gigs? When can we expect another project (s) from you?

Jai Love: As for the remainder of 2015 I’m just finishing up projects such  as the movie “The Last Disciple0″s directed by Jurian Isabelle, Promoting my EP L.O.V.E (Letters of Various Emotions) and working on visuals. As for any gigs I don’t have any lined up right now and im working on my album but I set the release date back due to the shooting of the movie. Keep an eye on my social medias to keep up with Jai and my next moves lol!

NLM: How can potential fans reach you?
Jai Love: I can be reached on Instagram and Twitter @love_always_jai. Facebook .com/jailove0818. My EP can be downloaded at jailove.bandcamp.com. For booking contact my manager Chenequa Farrar at chenequah@gmail.com or jailovebooking@gmail.com.