Interview with: Cherri V

CHERRI V made quite an impression here on NEW LEASE MUSIC with her single, ‘Leave Me Be’. The accompanied video was named Music Video of the Week title twice by the blog! I think it’s about time we find out more about this Londoner and the story behind her latest offering.

NLM: First of all, thank you for agreeing to do an interview with NEW LEASE MUSIC.

CV: Hey guys! Thank you so much for having me!

NLM: You recently released a striking visual for single, ‘Leave Me Be’. What’s has been the public’s reception on the track and video so far?

CV: To be honest I’m so surprised! I actually thought it was gonna be more of a mellow vibey thing but I think the lyrics have really resonated! It’s been so nice to hear people compliment the production too as I met the producer ‘Joey Sticks’ from simply sending out a tweet looking for producers to collaborate with! Before we knew it our collaboration was on rotation on the radio and now on MTV Base! The video I’m so proud of and glad we teamed up with Asylum 33 once again to create this visual art. They have such a fresh approach to translating audio to visual and look forward to working with them much more in the future.

I’ve had so many messages about the message of the song and that means THE absolute most to me because the subject has proven to be very relatable yet not so easy to talk about. So it’s been an eye opener for real.

NLM: How was the filming possess for the video (I bet it was fun!)

CV: It was quite a smooth sailing day. I’m fortunate to have a really chilled out glam team so for me that accounts for a lot.

NLM: For the benefit of those who haven’t heard ‘Leave Me Be’, tell us the story behind the single?

CV: I was inspired to write my new single ‘Leave Me be’ whilst I was in Thailand and coming to terms with how I was feeling socially at that moment. I went through stages of beating myself up for not being ‘little miss bubbly’ ALL THE TIME and somewhat being judged for that, for giving off a bad first impression just because I was in a mellow chilled out mood that day. Or having a resting face that wasn’t that inviting cause I was thinking about my entire life an argument I had or what I was gonna cook for dinner the next day lol. A plethora of thoughts. So as I begin to write down what I was feeling to the track, with no filter, it just became a small cry for acceptance explanation and encouragement for others to meet people where they are.

NLM: How would you describe your sound to potential fans?

CV: R&B/Soul

NLM: If you had to collaborate with ONE mainstream artist who would it be?

CV: I’d love to work with Kendrick Lamar. I love his pen, content and style. He is definitely one of the most prolific rappers/Mc’s for me right now. I really admire him. I feel like I’d defiantly walk away with some extra knowledge if I were to have a studio session together…. for now I’ll just listen to “Damn” and dream lol.

NLM: If you had three wishes to change the music industry today, what would they be?

CV: 1 More diversity amongst artists whom major labels decide to sign
2 More females co-signing and working together
3 More recognition for producers and songwriters

NLM: So what are your plans for 2017?

CV: I have a couple more singles up my sleeve … I’m still wrapping up my album
“Brown Eyed Soul” for release in 2018.

Also, I’m sooooo excited about performing at the ‘Black Magic’ awards on Sept 9th at hackney Empire and Ronnie Scott’s on Sept 24th as a Natalie Williams special guest ; ).

NLM: How can potential fans make contact with you?

CV: I’m pretty active on my socials…. of you search Cherri Voncelle you’ll find me on Instagram, Twitter and Snapchat ; )

NLM: Finally, if music didn’t exist, what would you do?

CV: Invent music lol.

 

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New Music Video: Leave Me Be – Cherri V

Delivering an introspective insight into both her characteristics and personality, CHERRI V delves into a self-aware mindset in her new single ‘Leave Me Be’.

CHERRI V is at ease on the record as her voice explores her depth and soul as a songstress. Jazz elements fuse with psychedelic rifts giving the record a dreamlike warmth and enchantment. There is a rich tapestry of emotion and musical understanding that radiates from ‘Leave Me Be’, capturing frustration and the need to be free, an ongoing theme which is captured in both the music, and concept choices, behind her forthcoming album, ‘Brown Eyed Soul’.

Produced by Joey Stickz, CHERRI V has also enlisted the talents of Nolay for a spicy remix that is set to make its debut in the coming weeks.

The visuals for ‘Leave Me Be’ captures an intimate yet fierce side to CHERRI V as she sports an array of different looks within the video, ranging from the chic black and white opening to a more Afrocentric style, where she is draped in vibrant jewellery. Directed by Asylum 33, the video oozes a sense of liberation as Cherri is able to channel her creativity with an artistic direction to the video.

New Music Video: Without You – Cherri V

Radiating an abundance of soul and endearing, yet playful reality, singer and songwriter CHERRI V released the visual for her single ‘Without You’.

Produced by the Grammy award-winning UK producer, Harmony Samuels, who is responsible for a catalogue of hits from Fifth Harmony, Ariana Grande, Kelly Rowland and Chip, CHERRI V’s velvety tones echo over a piano-led instrumental that is laced with percussion allowing her powerful voice and emotion to burst through the seams.

Painting a vivid picture on the construct of a relationship, the visuals are presented in a sprightly and flirtatious form which capture the mischievous and lighthearted aspect of CHERRI V‘s charming character.

The accomplished songstress, recognised for her striking, fiery red hairstyles, has always kept it real with her straight talking lyrics. Unafraid and eloquent in her ability to discuss the truths of her life and her battles, she has previously been ‘Cherri-picked’ to work and perform alongside Wiley, Dawn Richard and Lethal Bizzle, with whom she celebrated the top 20 hit ‘The Drop’.

Opening the page on a new chapter, ‘Without You’ opens the gateway on CHERRI V‘s journey to releasing her captivating album ‘Brown Eyed Soul’, which is set to be the most personal and autobiographical project to date. Having nurtured, matured and cultivated her music for the album, it is set to tell a story its entirety via her compellingly rich and dynamic voice.

New Track: Without You – Cherri V

Singer/songwriter CHERRI V unveils her brand new single ‘Without You’, produced by Grammy award-winning producer Harmony (Jennifer Hudson, Maroon 5 and Ariana Grande).
CHERRI V is a storyteller and in this song the sassy songstress takes us through comedic life moments that most people can relate to!

The past 18 months have been very busy for the Londoner, who was featured on Lethal B’s top 20 hit ‘The Drop’, toured the world with several artists, and recently joined Teedra Moses on her European Paris date, and is currently putting the finishing touches on her long-awaited debut album ‘Brown Eyed Soul’. This album is her most personal and autobiographical project to date, which is why she wants to present the whole story as a complete album rather than an EP.

The beat is a beautiful soulful number that embraces the voice of CHERRI V, who releases her full repertoire of vocals on ‘Without You’ to deliver a mind-blowing performance.

‘Without You’ was premiered on DJ Ace’s, 1xtra morning show on BBC 1Xtra last week and has already got fans anticipating what will feature on ‘Brown Eyed Soul’. Prepare to be blown away by CHERRI V’s magical vocal prowess….