New Music Video: Swimming – Cherri V (ft. Roxxann)

Beginning the year with sultry single ‘Swimming’,  which has been garnering strong early support from BBC 1Xtra plus others, CHERRI V returns with the accompanying visuals for her latest offering.

Produced by Asylum 33, who have previously worked with Tinie Tempah, Mr. Eazi, Shakka, and Bonkaz, among others, the music video for ‘Swimming’ sees Cherri V and RoxXxan bringing a more relaxed and organic visual element to the experimental R&B production, as they party among friends, while the British R&B/Soul singer/songwriter gets to know her leading man, without the usual pressures that come with meeting someone new.

Speaking of the inspiration for her ‘Swimming’ visuals, British R&B/Soul singer/songwriter said, “I’m glad Asylum 33 were able to capture that house party relaxed feel. I also wanted to take a little more of a casual approach for this video, compared to ‘Leave Me Be’, and shove my real friends in front of the camera lol. The shots in the pool were a highlight for me! I’m really proud of this visual”.

Check out this bad boy production…

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New Track: Swimming – Cherri V (ft. Roxxxan)

After closing out last year with two stellar stripped live visuals of her 2017 singles ‘Without You’ and ‘Leave Me Be’, an acclaimed performance at the pre-MOBO Award Show, and strong support from BBC 1Xtra, Capital Xtra, The Beat London, The 405, Clash Music and Earmilk, among others,  CHERRI V begins the new year with her brand new single ‘Swimming’, featuring Birmingham rapper RoxXxan, premiered exclusively by DJ Target on BBC 1Xtra.

With the release of ‘Swimming’, the British Soul songstress is drawing even closer to the release of her highly anticipated Brown Eyed Soul project. Alongside previously released collaborations with Harmony Samuel (Ariane Grande, Chris Brown, Fifth Harmony), and Hypertone (Snakehips, Jessie J, Alesha Dixon), fans and critics can expect new music with the likes of Da Beatfreakz (Chris Brown, Nadia Rose, Sean Paul), and Fanatix (Giggs, Chip, Fekky, Stefflon Don), among others.

Produced by XVR BLCK, who has previously worked with SNE, Bobii Lewis, Basheba, Lylo Gold and Kojey Radical, to mention a few, ‘Swimming’ sees CHERRI V pushing the envelope musically, as she adds something new to her repertoire, with this experimental R&B musical backdrop, backed by synth piano arrangements and underpinned by Cherri’s amazing vocal performance and delivery, with RoxXxan providing the perfect guest rap verse to complement the record.

Speaking about the inspiration for ‘Swimming’, CHERRI V says, “It’s about attraction, it’s about those daydreams you have about that special person. It’s about them persistently roaming around in your thoughts… way beyond your control… slightly obsessive lol. It’s about wanting to be alone, away from the noise, prying eyes and social media – just two people getting lost in each other’s company”.

Check it out…

 

New Track: Things You Do – Cherri V

As she gears up to release her long-awaited and highly anticipated debut album, ‘Brown Eyed Soul’ in early 2018, London singer-songwriter CHERRI V has released her brand new single titled ‘Things You Do’, the third single from her forthcoming album, following ‘Without You’ and ‘Leave Me Be’, which have been supported by BBC 1Xtra and MTV Base.

With three critically acclaimed EPs, a UK top 20 single with Lethal Bizzle, successful collaborations with Wiley, Jessie J and Dawn Richard, and millions of views and streams already under her belt, CHERRI V is a revered musician in her own right, and one of the best pure vocalists to come out of the UK, with the likes of The Telegraph, Yahoo Music, MOBO Awards and BET, all singing her praises.

Her new single ‘Things You Do’ is a “fun-loving track about love, attraction and the highs that come with that”. Produced by Joey Sticks, who she worked with on previous single ‘Leave Me Be’, the infectious piano and drums-led offering, with its resounding R&B/Pop sensibilities, showcases CHERRI V’s amazing vocal performance, and her carefree and relatable songwriting…have a listen to her latest masterpiece…not to be pass up!

Interview with: Cherri V

CHERRI V made quite an impression here on NEW LEASE MUSIC with her single, ‘Leave Me Be’. The accompanied video was named Music Video of the Week title twice by the blog! I think it’s about time we find out more about this Londoner and the story behind her latest offering.

NLM: First of all, thank you for agreeing to do an interview with NEW LEASE MUSIC.

CV: Hey guys! Thank you so much for having me!

NLM: You recently released a striking visual for single, ‘Leave Me Be’. What’s has been the public’s reception on the track and video so far?

CV: To be honest I’m so surprised! I actually thought it was gonna be more of a mellow vibey thing but I think the lyrics have really resonated! It’s been so nice to hear people compliment the production too as I met the producer ‘Joey Sticks’ from simply sending out a tweet looking for producers to collaborate with! Before we knew it our collaboration was on rotation on the radio and now on MTV Base! The video I’m so proud of and glad we teamed up with Asylum 33 once again to create this visual art. They have such a fresh approach to translating audio to visual and look forward to working with them much more in the future.

I’ve had so many messages about the message of the song and that means THE absolute most to me because the subject has proven to be very relatable yet not so easy to talk about. So it’s been an eye opener for real.

NLM: How was the filming possess for the video (I bet it was fun!)

CV: It was quite a smooth sailing day. I’m fortunate to have a really chilled out glam team so for me that accounts for a lot.

NLM: For the benefit of those who haven’t heard ‘Leave Me Be’, tell us the story behind the single?

CV: I was inspired to write my new single ‘Leave Me be’ whilst I was in Thailand and coming to terms with how I was feeling socially at that moment. I went through stages of beating myself up for not being ‘little miss bubbly’ ALL THE TIME and somewhat being judged for that, for giving off a bad first impression just because I was in a mellow chilled out mood that day. Or having a resting face that wasn’t that inviting cause I was thinking about my entire life an argument I had or what I was gonna cook for dinner the next day lol. A plethora of thoughts. So as I begin to write down what I was feeling to the track, with no filter, it just became a small cry for acceptance explanation and encouragement for others to meet people where they are.

NLM: How would you describe your sound to potential fans?

CV: R&B/Soul

NLM: If you had to collaborate with ONE mainstream artist who would it be?

CV: I’d love to work with Kendrick Lamar. I love his pen, content and style. He is definitely one of the most prolific rappers/Mc’s for me right now. I really admire him. I feel like I’d defiantly walk away with some extra knowledge if I were to have a studio session together…. for now I’ll just listen to “Damn” and dream lol.

NLM: If you had three wishes to change the music industry today, what would they be?

CV: 1 More diversity amongst artists whom major labels decide to sign
2 More females co-signing and working together
3 More recognition for producers and songwriters

NLM: So what are your plans for 2017?

CV: I have a couple more singles up my sleeve … I’m still wrapping up my album
“Brown Eyed Soul” for release in 2018.

Also, I’m sooooo excited about performing at the ‘Black Magic’ awards on Sept 9th at hackney Empire and Ronnie Scott’s on Sept 24th as a Natalie Williams special guest ; ).

NLM: How can potential fans make contact with you?

CV: I’m pretty active on my socials…. of you search Cherri Voncelle you’ll find me on Instagram, Twitter and Snapchat ; )

NLM: Finally, if music didn’t exist, what would you do?

CV: Invent music lol.

 

New Music Video: Leave Me Be – Cherri V

Delivering an introspective insight into both her characteristics and personality, CHERRI V delves into a self-aware mindset in her new single ‘Leave Me Be’.

CHERRI V is at ease on the record as her voice explores her depth and soul as a songstress. Jazz elements fuse with psychedelic rifts giving the record a dreamlike warmth and enchantment. There is a rich tapestry of emotion and musical understanding that radiates from ‘Leave Me Be’, capturing frustration and the need to be free, an ongoing theme which is captured in both the music, and concept choices, behind her forthcoming album, ‘Brown Eyed Soul’.

Produced by Joey Stickz, CHERRI V has also enlisted the talents of Nolay for a spicy remix that is set to make its debut in the coming weeks.

The visuals for ‘Leave Me Be’ captures an intimate yet fierce side to CHERRI V as she sports an array of different looks within the video, ranging from the chic black and white opening to a more Afrocentric style, where she is draped in vibrant jewellery. Directed by Asylum 33, the video oozes a sense of liberation as Cherri is able to channel her creativity with an artistic direction to the video.