22-year-old singer RYAN DE LA CRUZ returns with a trap tinged, R&B joint ‘Stubborn’, the second single off his forthcoming EP ‘Syko’
Originally launched into the spotlight in 2017 with single ‘Know About Me’, which quickly surpassed one million views and was crowned ’the best rap video of 2017′ by DJ Semtex, Ryan has been a tearing up the scene for a while. He is now back in full force following the success of his collaboration with Ghetts and S Wavey on ‘Player’ and critically acclaimed single ’Syko’ earlier this year.
Drawing influences from the likes of Michael Jackson, D’Angelo and Chris Brown as well as his tough East London upbringing, Ryan has been setting himself apart from the new generation of UK talent. He injects soulful R&B feels into his fruitful plethora of inspiration, while making it an aim to sing about real-life, important issues.
This upcoming EP is a true testament to this and highlights Ryan’s unique way of thinking. ‘Syko’ is a conceptual body of work, playing on the different facets of his personality with singles like ‘Stubborn’, ‘Crazy’, ‘Rockstar’ and of course, ‘Syko’. The project is an ode to being accepting of who you are, and as Ryan states: “We’ve all got a sense of craziness, be cool with that, it’s ok to be syko”. Using his passion for playing on the juxtaposition of emotion and concept, each track and video really highlight his undeniable eye for fashion and art that has forever been setting him apart from the rest.
With ‘Stubborn’ as a somewhat warm up for what’s he has under his sleeve – so brace yourself for his conceptual greatness! This young artist has truly up’ed the ante this year and this is only the beginning.
Check him out below…