Bby Ivy’s Brand New Single Is ‘Sweet Like Honey’

Norwegian most exciting urban pop singer, BBY IVY‘s latest joint, ‘Sweet Like Honey’ speaks out on the many struggles young women face in the music industry today.

Having moved out to LA on her own at the age of 16, Ivy had to learn to grow up rapidly, and to deal with industry people who had ill intentions. This led her to mature beyond her years, and it’s very apparent in the lyrics: “Told the only way to reach the stars is to give up my biscuit. Got caught with your hand in the cookie jar, b* you had to risk it”.

Sporting an infectiously kaleidoscopic  drive, ‘Sweet Like Honey’ is her way of clapping back at these men and putting them in their place. This fresh-faced arist isn’t afraid to speak her mind, and stand-up for the morals she believes in. Through her music, she hopes to inspire other young women around her to do the same.

‘Sweet Like Honey’ is taken from Ivy’s forthcoming EP, ‘Grizzly’ out next month.

This spicy joint is worth a listen…check it out below…

New Music Video: Fine Line – Jimmy Smash

Following the release of their latest single ‘Fine Line’ last month, alt R&B/pop duo JIMMY SMASH unveiled a rather spaced out video which showcases clips of nature at its very finest.

‘Fine Line’ is the follow-up release to debut single, ‘Macadamian’, which garnered support from music tastermakers including Clash magazine and Spotify Viral 50. With melodic fusion of carefree pop/R&B, this single – which tells the tale of an unrequited love – may well continue their newfound attention.

Watch the lyric video for the single.

New Track: Fine Line – Jimmy Smash

Following the release of their debut single, ‘Macadamian’, Norwegian soul-pop duo Jimmy Smash are set to drop their easygoing follow-up, ‘Fine Line’.

‘Fine Line’ was self-produced in vocalist Håvard Lyngstad’s childhood home and is a melting pot of organic instrumentation, analog synthesisers and rich 80s R&B melodies, carried by Lyngstad’s raspy tone and soft falsetto.

Depicting a tale of unrequited love, the song tackles “the dilemma of getting pulled deeper and deeper into someone, even though the person never returns the favour. Although lyrically melancholic, the juxtaposition of the tranquil production instils a sense of hopefulness throughout the carefree track, resulting in a nostalgic, halcyon aesthetic that is soon becoming their trademark.

Releasing their debut single in early October, the band saw exposure from Clash, The Burning Ear, Norwegian radio stations NRK P1 and P3, and rose to #3 in Norway’s Spotify Viral Top 50. Blending a soft R&B sound with pop rock elements, the duo conjure up a heavenly sound similar to the likes of Dornik, Matt Corby and James Bay.

Although fresh onto the scene, JIMMY SMASH are already starting to make their unique imprint on the music industry in challenging the pop music of today. With plenty of music to come, be sure to keep an eye on the soulful duo….

New Track: Macadamian – Jimmy Smash

Oslo-based, dreamy R&B duo JIMMY SMASH burst into the limelight with their debut single ‘Macadamian’.

From start to finish Håvard Lyngstad’s smooth, dulcet tones are nothing less than mesmerising. Dreamy and floating, his voice exudes warmth and comfort, perfectly poised above a soulful ambience created by Mikkel Guttormsen, whose easy-going, swinging rhythm rolls gently along a bed of distant synths. The premise and underlying melody for ‘Macadamia’ was created on a “beat-up” Finnish guitar from the 80s, providing a certain nostalgic element to the instrumental.

Guttormsen and Lyngstad both grew up in Fredrikstad, Norway, and although they socialised in the same circles, didn’t cross paths until 2012 in Oslo. Mikkel is a classically trained pianist whose long-term affinity for hip hop, led to him DJ’ing at parties and clubs around Norway, showcasing his home-crafted rap beats. A multi-instrumentalist (guitar, drums, vocals) and initially working as a singer-songwriter, Håvard transitioned into R&B at a later stage after realising the freedom for intricate wordplay and complex narratives. Discovering a shared passion for soul, R&B and groovy beats, the pair have been continuously collaborating and making music in their home studio.

JIMMY SMASH’s promising debut delivers a musical breath of fresh air shrouded in mystery, and with more music on the way, the Norwegian duo are certainly one to watch.

These guys are on a mission to challenge pop music of today…and I have to say, they’re definitely on the right path…Have a listen to ‘Macadamian’.

 

Song of the Day: Return of the Mack (Seeb Remix) – Mark Morrison

mark-morrison

On its 21st anniversary, MARK MORRISON‘s ‘Return of the Mack’ gets remix treatment from Norwegian dance duo Seeb.

Seeb had a sensational 2016, their remix of Mike Posner’s ‘I Took A Pill In Ibiza’ became a Grammy nominated monster hit, and was globally the third most streamed song of the year, with over one billion streams.

MARK MORRISON‘s debut album in ’96, ‘Return of the Mack’, was a multi-platinum success, selling three million copies worldwide. The single reached number one in the UK, and spent a remarkable 41 weeks on the US Billboard singles chart, peaking at number two.