New Music Video: Swimming – Cherri V (ft. Roxxann)

Beginning the year with sultry single ‘Swimming’,  which has been garnering strong early support from BBC 1Xtra plus others, CHERRI V returns with the accompanying visuals for her latest offering.

Produced by Asylum 33, who have previously worked with Tinie Tempah, Mr. Eazi, Shakka, and Bonkaz, among others, the music video for ‘Swimming’ sees Cherri V and RoxXxan bringing a more relaxed and organic visual element to the experimental R&B production, as they party among friends, while the British R&B/Soul singer/songwriter gets to know her leading man, without the usual pressures that come with meeting someone new.

Speaking of the inspiration for her ‘Swimming’ visuals, British R&B/Soul singer/songwriter said, “I’m glad Asylum 33 were able to capture that house party relaxed feel. I also wanted to take a little more of a casual approach for this video, compared to ‘Leave Me Be’, and shove my real friends in front of the camera lol. The shots in the pool were a highlight for me! I’m really proud of this visual”.

Check out this bad boy production…

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New Track: Swimming – Cherri V (ft. Roxxxan)

After closing out last year with two stellar stripped live visuals of her 2017 singles ‘Without You’ and ‘Leave Me Be’, an acclaimed performance at the pre-MOBO Award Show, and strong support from BBC 1Xtra, Capital Xtra, The Beat London, The 405, Clash Music and Earmilk, among others,  CHERRI V begins the new year with her brand new single ‘Swimming’, featuring Birmingham rapper RoxXxan, premiered exclusively by DJ Target on BBC 1Xtra.

With the release of ‘Swimming’, the British Soul songstress is drawing even closer to the release of her highly anticipated Brown Eyed Soul project. Alongside previously released collaborations with Harmony Samuel (Ariane Grande, Chris Brown, Fifth Harmony), and Hypertone (Snakehips, Jessie J, Alesha Dixon), fans and critics can expect new music with the likes of Da Beatfreakz (Chris Brown, Nadia Rose, Sean Paul), and Fanatix (Giggs, Chip, Fekky, Stefflon Don), among others.

Produced by XVR BLCK, who has previously worked with SNE, Bobii Lewis, Basheba, Lylo Gold and Kojey Radical, to mention a few, ‘Swimming’ sees CHERRI V pushing the envelope musically, as she adds something new to her repertoire, with this experimental R&B musical backdrop, backed by synth piano arrangements and underpinned by Cherri’s amazing vocal performance and delivery, with RoxXxan providing the perfect guest rap verse to complement the record.

Speaking about the inspiration for ‘Swimming’, CHERRI V says, “It’s about attraction, it’s about those daydreams you have about that special person. It’s about them persistently roaming around in your thoughts… way beyond your control… slightly obsessive lol. It’s about wanting to be alone, away from the noise, prying eyes and social media – just two people getting lost in each other’s company”.

Check it out…