Tag: unsigned music

Song of the Day: IT’S UP – Mya Craig

Emerging as a formidable force in the contemporary R&B scene, MYA CRAIG is ready to take the music world by storm with her enchanting melodies and soulful vocals with latest single ‘It’s Up’.

After garnering accolades for her 2018 single, 4AM, Mya caught the attention of none other than Dreamville’s own first lady, Ari Lennox. Pinned as an ‘artist to watch’ by BBC Radio Leeds & Nada’s Link Up TV, Mya has delved into the world of music, experimenting with various sounds and taking inspiration from an eclectic array of artists, including legendary producer Rodney Jenkins (known as Darkchild), Brandy, and Mariah Carey.

‘It’s Up’ sees Mya effortlessly gliding between sultry verses and powerful, uplifting choruses, delivering a performance that is both soulful and incredibly fun. Her vocal range is on full display, and you can feel the genuine passion and emotion behind every word she sings. Her journey, infused with emotion and a hint of nostalgia, has led her to craft a unique sound that captures the essence of R&B’s golden era while infusing it with a modern twist.

Speaking on ‘It’s Up’ Mya says “I just want to make people feel good again! ‘It’s Up’ is all about celebrating oneself after feeling down for a period of time. Prepping yourself up even when times or life can get hard, this song is supposed to remind myself and others that something greater is coming on the other side. A big emphasis and ode to self realisation and power, something no one can take away from you”.

Mya has created an exciting buzz from teasing her new music on TikTok, she has garnered over 800,000 views and an impressive 80,000 likes in a short space of time. What sets Mya Craig apart is her ability to evoke a sense of nostalgia while simultaneously delivering a fun and wistful style.

Her music is not only a testament to her incredible vocal talent but also a reflection of her deep passion for the art form. With a sound that fuses nostalgia and modernity, Mya Craig is set to leave an indelible mark in the music industry. Check out the video for ‘IT’s Up’ below…

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Christine Sako offers optimism in sun-kissed single, ‘Warmth’

Born and raised in Minneapolis, CHRISTINE SAKO has previously toured with fellow Minnesotans, emo-indie rockers Now, Now and as an opening act for Paramore’s ‘Brand New Eyes’ Europe tour. Now, after venturing out on the strengths of her own creative prowess, Christine Sako has crystallized into an iconoclastic brand of progressively passionate pop. Her first album, ‘The Math Project’ – a hybrid acoustic and synth-based pop offering – was inspired by the chilled-out Californian atmosphere.

These days, Sako is manifesting her artistic angle with her new single, ‘Warmth’. From guitar-driven indie-pop balladry to upbeat, bass-laden beats, her distinctive vocal range and melodies are on a mission to take listeners through an emotionally charged journey. Injecting finely-tuned hooks with an electrifying undercurrent and an edgy drumbeat, this track speaks to both her analog and digital sensibilities.

Speaking about her new single, Christine Sako had this to say, “‘Warmth’ is about being in that “too good to be true” mindset and how disbelief tends to be the overwhelming emotion when things seem to be going well. I started writing this song just after a breath of optimism had flown through me, realizing that indeed I was exactly worthy of the promising journey that was budding in my life.”

Why not have a listen below…

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Song of the Day: Florida Water – Asha Imuno

LA-based genre-defying artist ASHA IMUNO‘s single, ‘FLORIDA WATER,’ is a soul-stirring offering which sees the breakthrough act navigate the complexities of love and nostalgia. In ‘FLORIDA WATER,’ Asha builds a sonic world sewn with anecdotes from his most intimate relationships, resulting in an introspective, cathartic offering boasting the utmost whip-appeal vibes. Co-produced by Asha, Zach Ezzy (Jordan Ward, Smino, Alex Isley) and Jack Dine (Robert Glasper, Alex Isley, Masego) ‘FLORIDA WATER’ marks a departure from the conventional, paying homage to classic hip-hop but with a modern twist, incorporating warm elements from 70s and 80s R&B/soul.

On the inspiration behind the single, Asha explains, “FLORIDA WATER is a cheeky grin at an entire complicated and beautiful phase of my life. It’s a lighthearted Frankenstein of my love experiences— the ones that feel too good to be true in the best and worst of ways. By melding these different experiences into one story, I can more easily reflect on how I process love, and what nostalgia feels like for me when it comes to love.”

The official music video, directed by Angel Orozco, sees Asha masterfully explore the complexities of love and self-identity, creating a series of silhouettes that explore the universal struggles and triumphs within the context of a suburban black family. Between the oldest daughter, youngest son, mother and father, the video delves into the intricacies of romantic love and how it influences each individual’s self-love, as well as their capacity to love their families. Drawing inspiration from cinematic masterpieces like “Moonlight” and “Atlanta,” the visual is a deeply vulnerable, honest, and provocative reflection of the black experience.

Asha is an absolute self-starter, having built his music career from the ground up. His cult following was ignited with his breakout single “ZIG ZAGGING,” which has accumulated 10M+ streams on Spotify. His innovative spirit has led to recent career milestone moments, including being named one of Pigeons and Planes Best New Artists (September 2023) following the release of his spitfire single ‘DID I CALL AT A BAD TIME?,’ ft Atlanta native Rizz Capolotti. He performed at A Toast To Black Hollywood during this year’s BET Awards, and is a member of the POC-led artist community KOGO (home to CONNIE, Alé Araya, Curtis Waters, KOAD & more). The rising act has earned co-signs from the likes of Jordan Ward, Diddy, and Hit-Boy alongside collaborating with buzzing upcomers like Aaron May and AG Club.

‘FLORIDA WATER’ serves as the third single from Asha’s forthcoming debut album ‘PINS & NEEDLES’, further solidifying his storytelling prowess and his ability to capture duality through soul-stirring melodies and thought-provoking lyricism. He invites you to join him on this musical journey, one that will resonate with anyone who has experienced the intoxicating allure of love, its bitter aftertaste, and the pursuit of warmth in its various forms. Check out the video below…

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Äyanna brings on the holiday season with ‘Christmas All Year’

East London singer and songwriter ÄYANNA rings in the holiday season with her incredible Christmas single ‘Christmas All Year’. Inspired by R&B legends like Mariah Carey and Destiny’s Child’s Christmas offerings, this festive bop showcases Äyanna’s inimitable vocal range and pop girlie sensibilities with a sprinkling of Christmas cheer. The single arrives last Friday (8th December) with a sparkling, festive video directed by Jodeci Zimmerman of Äyanna in a glistening winter wonderland.

Speaking on the single, she shares: “Christmas All Year is a fun and feel-good song that is perfect for anyone who wants to feel loved up, and like the main present at Christmas time. It felt like second nature to talk about being the center of attention at Christmas because this is how I’ve always felt every year, being the only daughter in my family. I especially love the idea of extending that dynamic into a romantic relationship.

What I love about the song is that it feels old school and new school at the same time. I enjoyed paying homage to Rnb legends like Destiny’s Child and Mariah Carey, who made christmas classics, whilst adding my own personal touch.”

This track follows her ground-breaking debut In ‘A Perfect World’ EP released earlier this year via LVRN. The striking body of work arrived amidst of a slew of early co-signs for the young artist from celebrated artists such Stormzy, Summer Walker, SPINALL to name a few. The towering body of work centered around her signature mosaic of pop, infused with R&B, soul and beyond quickly earned her large acclaim and established her own uncharted lane in music with support from Complex, The Independent, Crack, The Line of Best Fit, Teen Vogue, +44 Amazon, Spotify RADAR UK and more.

Äyanna first captured the attention of the internet and industry tastemakers, through her now viral home videos that showcased her vocal prowess. She now joins the ranks of celebrated LVRN artists such as 6LACK, Summer Walker, DVSN, Davido, SPINALL, Baby Tate and more. With the support of the groundbreaking label and collective, it’s undeniable that Äyanna will establish herself even further as a force in music and beyond.

Check out ‘Christmas All Year’ video…

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MeRCY releases a new horror themed EP + music video

Spooky season might be well and truly over, but Florida’s MeRCY decides to keep the scary hours alive as he at last brings his ‘Michael Myers’ EP to life.

The artist continues to build his “Michael” catalog of releases with the second installment of the series as he previously dropped the EP ‘Iron Mike’ back in January. Now MeRCY strikes again but this time with no gloves over his hands, only with a mask over his face as he takes on the persona of Michael Myers. You’ll find yourself encaptivated for 22 minutes while MeRCY delivers deadly blows of lyricism over the dark and grimy sounds provided by Slimrock, Homage, Flowers In Narnia, JQ Mr. 54, Kubo and Livin’. Standouts from the EP include ‘Scary Hours’, ‘Death Note’ and ‘Myers Theme’. Whether he is going round for round in the ring or slicing and dicing up his foe, MeRCY is now two for two with his “Michael” themed projects.

If the EP wasn’t enough for his fans to indulge in, Merc’ also gives the greenlight on the release of the visual for track 3 ‘Scary Hours’. Directed by Ike Anyanwu, the black and white video brings those scary hours in Broward to life as MeRCY comes face to face with the Michael Myers persona in the thriller visual.

Why not check out the EP below…

Must Listens: Evil vs Good, The Boogeyman (Holy Ghost)

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