Triple threat rapper, singer and producer ASHA IMUNO unveils the official music video for ‘Bullseye’ from his debut album ‘Pin & Needles’ (March 1st via Guin). The video was directed by Angel Orozco.
“‘Bullseye’ is about the complexity of my relationship to home, and the discomfort of feeling like there’s something to prove to myself and my loved ones. It’s an ode to the shadows of the men in my family, my vices, and inherited pitfalls,” says Asha.
‘Pins & Needles’ was called “one of the most promising debut albums of the decade” by Ones To Watch, and has received praise from Billboard, Office, Uproxx, Rolling Stone and more. In addition, Asha was featured in Pigeons and Planes’ 24 artists to watch in 2024 list, which noted Asha is “an artist who’s skipping towards the spotlight,” and that, “it’s clear that 2023 was the precursor to his breakout.” The rising star has earned co-signs from Hit-Boy, John Mayer and Jordan Ward.
In recent news, Asha has been selected to participate in the second season of the The Mastercard Artist Accelerator program, in partnership with Ones To Watch. For additional information, see here.
Asha will support Berhana on his upcoming “The Nomad’s Tour” in the U.S., from 11th April – 27th April…but for now, he presents his official video to the soulful boombap offering. Check it out below…
MUMU FRESH sings directly from the heart with ‘My Why’, which she describes as “a tribute to that person(s), place, or thing in your life that is your ‘WHY’”. The impassioned single is from her forthcoming LP The Healing, which will feature DJ Jazzy Jeff, 14KT, DJ Dummy, & more, & comes out on 19th April.
Mumu Fresh, aka Maimouna Youssef, is a Grammy Nominated singer, songwriter and emcee, and recipient of the Indigenous Music, Washington Area Music (WAMMIE) & Urban World Music Video awards. She’s worked with Busta Rhymes, Common, Black Thought of The Roots, Tobi Nwigwe & more, & has two NPR Tiny Desk performances under her belt.
Mumu also co-created the Recording Academy’s “Best Song For Social Change” trustee award, which went live in 2023 at the 66th Grammy Awards & was presented by The First Lady, Jill Biden.
Why not check out the lyric video to ‘My Why’ below…
MOVINA‘s journey from contemplating a career in medicine to pursuing her passion for music is a testament to her unwavering dedication to her craft. Despite initially opting for a pragmatic approach by pursuing finance to support her musical aspirations, Movina’s heart ultimately led her back to her true calling.
With a background in both Carnatic and Western classical music, Movina brings a rich tapestry of sounds and influences to her work. Her upbringing, steeped in the melodies of legends like Alka Yagnik, Sonu Nigam, and A.R. Rahman, alongside icons such as Michael Jackson and Madonna, has shaped her distinctive musical style.
However, breaking into the mainstream music scene hasn’t been without its challenges. Movina acknowledges the competitive nature of the industry, especially as a South Asian artist navigating a predominantly Western market. Yet, she embraces her uniqueness as an asset, setting her apart from the crowd.
“I like the Indian beats and melodies. And it comes through in my music,” says Movina, whose love for her cultural heritage is evident in both her sound and aesthetic.
With ‘Hazy Baby,’ Movina invites us on a journey through her eclectic musical universe, where East meets West in a harmonious blend of sound and style. As she paves her own path, her star continues to rise, promising a future filled with endless possibilities.
RICHI CAMARENA‘s new single ‘Promise You’, is a stunning expression of the most amazing emotion -love – that showcases Richi’s signature sound that includes wonderful melodies, his iconic background voices and his unique voice.
With 17 releases under his belt, Richi Camarena has more than 100,000 streams on his debut album, an interview for a Canadian TV show, and a daily growth of his social media followers.
Richi said: “I hope this song serves as a constant reminder, that true love does exist. So, whenever anyone wants to say, promise, or demonstrate someone how important they are, how loved they really are, I’ll be more than glad to let my song be a part of that expression”
‘Promise You’ was released last Friday (15th March) on all streaming platforms. Have a listen below…
TONE LEVELS is a self-made entrepreneur who has forged a unique route in life by fusing his interests and skills to reinforce a genuinely influential and motivating profession. His path to success has been paved with tenacity, diligence, and a strong desire to help others.
Using his skills as a rapper, he spreads messages about the power of healing, self-love, and happiness. He now has about 200k followers across his social media platforms, making him a popular speaker, advocate for holistic health and wellbeing, and thought leader in the community. He’s now aware that his voice is more than him, thanks to encouraging comments from people who could identify with his music.
Tone Levels returns with his brand-new hip-hop album, ‘God Is Here’. The 15-track compilation documents his spiritual awakening where he states that he is ‘coming into the knowingness of self’. As soon as he realised that his actions, words, and thoughts shape his world, he began to adjust to this realisation. Around this time he also delved into journaling to explore shadow work. He began to heal the inner child within himself, knowing himself better, and dive into deeper depths of his soul and entire being.
Tone Levels’ musical journey reflects a deep passion for storytelling. Instrumentally rich and evocative, ‘God Is Here’, showcases his beautifully arranged flows. The vulnerability throughout the album serves as a metaphor for his growth and resilience both as a person and as an artist.
The seamlessly R&B and hip-hop infused tracks showcase Tone Levels’ masterful music abilities and talents creating a compelling collection of songs. He effortlessly channels his positive energy through the flows that he keeps present throughout this stunning album. He embraces the complexity and depth providing listeners with a captivating musical experience on, God Is Here.
The album’s focus track ‘The Original Woman’ is a highly vibrational and inspirational offering. Tone Levels sent the beat to Londrelle who stated that he felt in his spirit to speak to the women on, God Is Here. He tapped into his heart chakra and spoke about how he feels toward black women and his love for them.
On the song, Tone Levels says, “It is about uplifting the black woman. Speaking life and power into the black woman. Killing off the sex war (women vs men) and stepping up as men to let the black women know how much they mean to us men and how proud we are. Growing up around nothing but women allowed me to grow a different type of love and appreciation for black women. We love you, we see you, we appreciate you, we value you, we honor you, we cherish you.”
Listen to ‘God Is Here’ below…
Must Listens: God Is Here, The Original Woman, To Sit With The Kings, Anybody Out There, No Holster Freestyle
New Lease Music 