Category: New Videos

New Music Video: How To Feel – Laolu

Following her newly released ‘How To Feel’ single, which received support from Clash Music and BBC 1Xtra, South East London singer/songwriter LAOLU unveiled her music video for the sultry R&B jam.

Shot on location in Paris, and co-directed by LAOLU and searchmike (Rachel Foxx, Sippin Society, Factory311), the four-minute production takes inspiration from Beyonce’s classic ‘My, Myself and I’ video, while still maintaining a minimalist approach, which allows for the powerful record and its lyrics to take centre stage. The visuals also let LAOLU’s personality shine through – a complete opposite to the darker-themed visuals for her previous single ‘All In Me’.

Watch the video to ‘How To Feel’.

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New Track: DBT (Remix) – Lioness (ft. Queenie, Stush, Shystie, Lady Leshurr, Little Simz)

 LIONESS has just dropped her ‘DBT’ Remix and it is one of the most socially significant and impactful records, arguably since Bashy released ‘Black Boys’. Receiving a wave of support and praise from her peers like JME, P Money, Clara Amfo and Funk Butcher, LIONESS takes a dignified, powerful and stealthy approach as she tackles colourism, marginalisation and sexism head on.

The stereotypes and insults that come with having a dark skin tone AND being a woman are not only raised but catapulted forward in this passionate, energetic and very real account, as they were in her original DBT freestyle. Alongside an incredible line up of respected black women and exceptionally talented emcees; Queenie, Stush, Shystie, Lady Leshurr & Little Simz, the remix, produced by grime lord Prince Rapid is a heavy hitting, energy laden vibe by all accounts but lyrically it is a power anthem that should not only be heard, but listened to, and listened to closely. But are we hearing it?

The response via social media and urban music platforms like MOBO, The Hype Magazine and Nation of Billions has seen an outpouring of support, praise and community for these incredible females that have gone against the grain, spoken out and empowered themselves, and those listening, with their strength and honesty. A small pocket of the grime scene is hearing it and standing proud of what is being achieved here, yet the wider media seems like it is not yet listening, proving one of the most important points that are being raised in the record.

This is some hard-hitting stuff…LISTEN to ‘DBT (Remix)’

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New Music Video: Unknown – Pluto Lèbon

​Introducing exciting new British talent, London singer and songwriter PLUTO LÈBON, with her brand new single ‘Unknown’, accompanied with a gripping and thought-provoking music video. Produced by Ezzrah (Skepta, JME, Terri Walker) and Ayobeatz (Wretch 32, Alexandra Burke, Chip, Wiley), ‘Unknown’ is taken from PLUTO LÈBON’s forthcoming debut EP ‘Atlantis’, set for release this summer.

Directed by Ash Riley and TGD (Da Beatfreakz, Loick Essien, Rough Copy), the black and white visuals for ‘Unknown’, and the vastly deserted location the video is filmed in, create quite the dark and pensive backdrop, which brings the record and its emotions to life. Additional themes of death, religion, famine, and migration, also run through the music video, causing the viewer to further reflect on Pluto’s message.

Speaking about the inspiration behind ‘Unknown’, Lèbon says, “I wrote this song from a place of real uncertainty, where I just wanted answers for things happening around me, but it can also mean different things for the listener. We’re all searching for our own truths and answers. Whatever the question is, I hope this song can spur listeners into actively seeking the answers we need”.

Check out the video for ‘Unknown’.

 

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New Music Video: It’s Like That – Fliptrix

Solid UK Hip Hop contender FLIPTRIX  releases visual for latest single ‘Its Like That’, the first insight his forthcoming album project ‘Inexhale’.

A no holds barred lyrical shelldown from start to finish over an incredibly smooth Joe Corfield production, ‘It’s Like That’ is the return to the airwaves for FLIPTRIX who released his immaculate ‘Patterns Of Escapism’ LP over a year ago. A word play masterpiece that sits in a dreamlike haze, ‘It’s Like That’ continues to show the multifaceted depths of this hot emcee as the track sees him begin to experiment with varying styles and rhythms that are a step away from his usual boom-bap style; something that is an ongoing recurrence throughout the album as a whole, which he describes as “a breath of fresh air that will hit you like a hurricane.“

The South London rapper become a pioneer and integral part of the UKHH scene. Releasing an impressive 7 projects since 2007, he is also a member of super group The Four Owls, who dropped 2 of the most classic records in UK Hip Hop history (‘Natures Greatest Mystery’ in 2011 & ‘Natural Order’ in 2015), have successfully toured the world numerous times and collaborated with the legend DJ Premier on the monumental ‘Think Twice’ single.

Alongside his artist success, FLIPTRIX is also the founder and director of independent label ‘High Focus’, which has spearheaded the UK Hip Hop movement for the last 8 years, being responsible for releases such as Rag’n’Bone Man’s early projects which set him firmly on course for superstardom, and most recently achieving an independent Top 40 with Ocean Wisdom’s Wizville album earlier this year. The label, which began in 2010, has previously been nominated for best small label at the 2015 AIM awards, whilst its YouTube channel HighFocusTV has gained over 132 Million views and boasts almost 250,000 subscribers.

Continuing his independent reign, FLIPTRIX releases ‘It’s Like That’ via High Focus with the video launching via YouTube. The visuals pay homage to the pirate radio scene that had a huge part to play in the birth & incubation of urban music in the UK as they follow FLIPTRIX taking over London’s radio frequencies guerrilla warfare style. The creative visuals wrap perfectly around the sonics and tone of the record thanks to camera focus, lighting and edits making this piece of original, captivating and quality output a real statement for the ‘Inexhale’ album announcement….check it out…

 

 

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New Music Video: Kop That S**T – Aystar

Relentless in both his honest lyricism and heavy delivery, AYSTAR has shot to the top of the Scouse rap masters. The release of his brand new mixtape ’Scousematic 2’ coincides with the video release of the video ‘Kop That Shit’, which dropped exclusively on P110’s channel and has already close to 100,000 views just 48 hours in. ’Scousematic 2’ has entered the iTunes Hip Hop/Rap Album charts at number 8 (currently at number 10) and charted at number 42 (currently at 100). The hypnotic string-led instrumental of ‘Kop That Shit’ compliments his smooth yet robust flow and his perceptive lyrics paint a vivid picture that drops into the sing-a-long hook.

The UK rap landscape in the last few years has notoriously been redefined and what used to be a London centric scene has now rippled through the UK to discover talent from all of its corners. Hailing from the North-West, AYSTAR is among the likes of Bugzy Malone, Mist and Coco representing the sound alongside a standout accent. He first launched onto the scene with his notorious YouTube freestyles and diss tracks, which went onto catch the attention of fellow rap stars such as K-Koke. Taking AYSTAR under his wing K Koke invited him down to London to work on music and join the collective USG, concluding to the infamous SBTV cypher featuring K-Koke, Geko (Manchester) and a young Aystar. He also caught the attention of Giggs who later featured him on ‘The Best’ taken from his Landlord album.

Receiving acclaim from The Guardian they featured him in an article commending the northern rap scene-‘“Why doesn’t everyone rap in scouse?”. As well as BBC Radio 1 and 1xtra’s Charlie Sloth who gave him the platform to showcase his talent on the legendary Fire In The Booth and he later featured on Charlie Sloth’s album ‘The Plug’ among artists such as Ghetts, Fredo, 21 Savage, Giggs, Abracadabra and many more.

AYSTAR has now grown to become the voice of the Liverpool’s urban youth and has helped pioneer the movement to get Liverpool on the map. His latest project ‘Scousematic 2’ is guaranteed to create further kudos and awareness as his reach to both national and international heights continues.

Check out the video for ‘Kop That Shit.’

 

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