Song of the Day: Never Growing Older – Amery

Championed by Elton John, EARMILK, ELLE, PopCrush, OkayAfrica and Buzzfeed, AMERY comes blazing onto today’s hotspot with 80s-inspired pop single, ‘Never Growing Older’.

Born in Rwanda, the young musician was raised for many years by his grandmother, surrounded by women in a very strict and religious environment where pop culture was seen as an enemy of traditional values. “My grandma would tell me to not act like ‘those crazy guys on TV’”, AMERY remembers.

Following his arrival in Belgium at 12, the singer discovered different cultures and communities, and found more ways to express himself. After feeling like an outsider for most of his life, in a black community where men are expected to act tough, he decided it was time for him to learn to accept his singularity and embrace his feminine side.

With ‘Never Growing Older’, AMERY aims to finally get this off his chest. Produced and arranged by James Lowland, the track is a conversation with himself, debating with his thoughts, his fears and all the society rules that can hypnotize and restrain.

The 22-year-old further explains: “This song is about me taking back control after battling with myself, and my fears, for so long. I wrote it while having a rough time trying to figure out who I am, burying and changing some parts of me. I came to the conclusion that I could never change who I am. All the things I have been through, the struggles and the achievements, make me who I am today.”

‘Never Growing Older’ is now available on all streaming platforms…have a listen below:

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Song of the Day: You Know – Amery

He made the crowds dance the entire summer but AMERY is now taking it slow with his latest single ‘You Know’.

Produced by James Lowland, the R&B track creates a warm and intimate atmosphere preparing the ground for the 22-year-old Belgian artist to fully express and embrace his vulnerability. AMERY evokes the vicious circle resulting from the fear of letting yourself be seen and be loved, with every rejection adding up to the emotional baggage for the next relationship.

AMERY first made waves in the music scene in 2017 with his debut single ‘So Good’ which now generated over 1.3 million streams. The singer/songwriter has been supported in the past by both national and international media with publications such as ELLE France, Buzzfeed, OkayAfrica or PopCrush, and even an early co-sign by Elton John.

This guy is not to be messed with…have a listen to ‘You Know’ below:

 

New Music Video: Groove – Shaka Shams (ft. Olivier William)

Currently residing  Belgium, 18-year old rapper and poet SHAKA SHAMS drops the video to his hip-hop/funk number, suitably entitled ‘Groove.’

The latest release comes from his new EP, Elements: Crystal Clear, which sees SHAKA SHAMS – who took the name from his South African/Zulu roots – demonstrating his versatility as a performer, marrying his naturalistic rhymes with lyrics inspired by everything from street scenes to films to anime. It is these borderless sonic journeys that drag you into this teenager’s world, a place with no boundaries. Crystal Clear is the first in a series of releases under the Elements banner which will see Shaka exploring different themes – with this EP it’s the sometimes murky world of late night club life.

Having picked up the hip-hop bug from his cousin at the age of 11, he started recording his own track at their house. Though it would have been easy to keep music as just a hobby, Shaka was determined to get to the next level and to get his music heard by as many people as possible. Taking influence from hip-hop both old and new, as well as keeping a close eye/ear on subgenres such as hip house, trap and boom-bap.

So it’s time to get a little taste of Shaka’s work; check out ‘Groove’…

Song of the Day: Shredded Jeans – Mark L. Oakes

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Today’s song is ‘Shredded Jeans’ from Belgian singer/songwriter MARK L. OAKES, taken from his debut album, ‘Call Me The Moon’.

With the acoustic guitar and woeful violin taking centre stage and existing in sweet harmony, the nine track production is certainly worthy of the description as the ‘ideal soundtrack for a karmic road trip’.

After much deliberation, ‘Shredded Jeans’ made it to the hotspot for its heartfelt and subtle  influences of folk/rock heavyweights, Neil Young, Tom Petty…oh this is too good to miss; have a listen.