Following the critical success of her debut EP Juvenilia released at the end of 2022, ’11:11′ marks a triumphant return for North Carolina raised/New York based artist LUCI.
A year since LUCI’s debut release Ash & Dust, ’11:11′ elevates the artist to the next level with an uplifting summer hit contender that sparks joy in every listen (think Kaytranada meets Santigold). Heralding a new sound and chapter in her life she finds herself in a place of great comfort and ease as she confidently aims for the mainstream with a track comprising alarmingly catchy lyrics and beats.
On the track, she says: “I was laying on the vocal booth floor of Lou’s studio (lineage studios in LA), listening to him and Elias chop it up, bonding over drums and chords. I was hunting for melodies and searching for words. We knew we wanted to make something different from the rest of our work together, that’s for sure.”
The accompanying video, directed by Emily Garlund, is a feel good offering shot across New York City and showcases queer love with the artist as the main character, LUCI adds: “I’ve laid eyes on a beautiful woman in a local bar and somehow coerced her into enduring the joys of the evening with me. I’ve got this dance I am trying to teach her and get her to loosen up and play with me. While shy at first, she gives in and it turns into a glorious night.”
Check out the video for ’11:11′ below…
