‘Placebo Effect’ is a surrealist and thought-provoking rap music video where BANGGZ delivers a poignant and introspective message about the arduous path of creatives within the music industry.
The two-minute production features evocative lyrics such as “I feel great already” interwoven with striking visual imagery of the Nigerian rapper’s blood-drenched body. Through the collaborative vision of Banggz and filmmaker Tani Olorunyomi, the video represents a remarkable response to the human condition and the industry’s insatiable thirst for exploiting artists for their commercial value. The song is part of a project titled ‘ttyl (an audio series)’ which was released last summer
Ottawa-based Banggz has gained recognition on various platforms such as CBC Canada, Ottawa Citizen, That Eric Alper, Tinnitist, Native Magazine, and Pulse Nigeria and has also opened for artists like WizKid, Pierre Kwenders, Asuquomo and KAR33M. Check out the video below…
Rising Ghanaian afro-fusion artist GYAKIE has teamed up with North London’s rap riser JBEE with newest single ‘Scar’.
‘Scar’ is a powerful and emotionally charged R&B cut laced with hip-hop brought to life by Gyakie’s fierce flow over a Sosa-crafted drill beat featuring JBEE. Gyakie tells the story of a love gone wrong from both sides – hers representing pain, and his centering on doubts and insecurities. ‘Scar’ features ominous production underscored by heavy 808s with both artists providing hard-hitting lyrics juxtaposed by softer melodies showcased throughout JBEE’s verse.
The juxtaposition on ‘Scar’ continues into the visuals which see Gyakie and JBEE both telling their sides of the love story before coming together in the final scenes with red tones used throughout, representing the love and pain in the story that features throughout ‘Scar’ directed by Craig Capone who has worked with artists such as Headie One, Sarkodie, Chip and Ms Banks on their visuals as well as Romara Blake who is known for her work with Eva Lazarus.
Gyakie has been rising through the ranks since bursting onto the scene with her debut single ‘Love is Pretty’ in 2019. Since then she has collaborated with the likes of AKA, Diplo, Blaq Jerzee, Major League DJz, and Mayorkun. Her breakout single ‘Forever’ gained international recognition and has amassed over 150m streams across platforms.
North London’s JBEE is one of the go to fresh faces in British Rap paving a lane of his own. In 2021 he released ‘4AM’ gaining over 77 million streams, going onto currently reaching 3.7 million monthly Spotify listeners. It’s no surprise he picked up a MOBO nomination for Best Newcomer at the end of last year.
The collaborative track provides heart wrenching insight into contemporary relationships laced with authenticity that is sure to resonate with music fans across continents. Check out the video for the hard-hitting single below…
Coming up under the mentorship of the legendary Kid Capri in the ’90s, producer AMADEUS360 has put in years of work honing his craft and, subsequently, producing songs for the likes of Kool G Rap, Busta Rhymes, Sheek Louch, Paul Wall, among others.
Overlooked and underrated, Amadeus sets out to cement his legacy in the pantheon of producers still carrying the torch for raw, undeniably gritty Boom Bap Hip-Hop with his forthcoming album ‘The MPC Jedi’, set to release May 12 via Soulapazm. To give a little taste of the forthcoming album, Amadeus drops the music video (directed by Mo Stafford) for the Buckshot, DJ Evil Dee, and Termanology-assisted single ‘Warfare’…why not take a peep below…
Featuring Harlem legend Cam’ron, RAYNE STORM‘s track, ‘Jump’ is a high energy joint that serves as the first single off his upcoming album ‘Audiocity II’. The production by Sentury Status is reminiscent of the classic Dipset sound that made the group a staple in New York City. Cam’ron delivers with his trademark flow while Rayne taps into the vibe, dropping 2 verses that make it feel like Harlem is back in its prime.
With summer around the corner, ‘Jump’ is certain to help those uptown streets heat up. Any fan of The Diplomats should be sure to check this banger out below…
With production credits for UK rap legend Lowkey, Tournier, rising UK R&B songstress BINA (The Fader, The Pit LDN), Awate (Noisey, BBC 1Xtra, The Line Of Best Fit) and Unsigned Music Award nominated songstress Davina Oriakhi, as well as previous support from the likes of Earmilk, GRM Daily, The Pit LDN, and SoulBounce, for his production work, London producer and musician JUST RYDER slips through his brand new single titled ‘Go’, alongside Tournier, IzzyOT, and Ghanaian rapper Pure Akan.
An international collaboration spanning London, Manchester and Accra, ‘Go’ sees Just Ryder bringing together the disparate musical influences of UK Drill and the eastern-style strings that soundtracked his upbringing as a child of immigrants, supported by driving drums and a grooving bassline that pierce through a soundscape of synths. Through this, he creates a concoction in which heavyweight drill harks back to the sampling of Middle Eastern music by producers such as Timbaland and Scott Storch in the 90s and 2000s. Check it out below…