Hailing from Milton Keynes, NIKO B‘s much-anticipated debut album ‘dog eat dog food world’, is fuelled entirely by raw creative vision and a powerful DIY spirit. The debut is a deep diving journey into the topsy-turvy tangles of modern life and deconstructing the concept of trying to adult in the 21st century – made almost entirely with beats from rising bedroom YouTube beatmakers.
Laid over 12 tracks, the album is Niko’s most far-reaching release to date, hitting hard with acute, introspective, relatable observations on small-town life that resonate with all – balancing end times gloom with absurdist wit. The release galvanises Niko’s role as a Gen-Z Mike Skinner; real, authentic, warm and honest.
Opening the album is ‘trespass coat’ featuring the South-London bedroom-pop artist dexter in the newsagent. First previewing some of the bars in his now notorious Victory Lap cypher going toe to toe with the likes of Central Cee and Dave last year, the single arrived earlier this year to acclaim from The Face, ACCLAIM, Spotify (Our Generation Cover), Hypebeast UK, NME, Hunger, NOTION, Wonderland, DMY and more. The cheeky ‘i’ve smoked weed 9 times and have had one good experience’ meets a shimmering minimal production with confessional lyricism.
New single ‘ur a bundle of joy !’ is a kaleidoscope of moody nostalgia, with funky guitar licks and sun-drenched vocals weaving between Niko’s bold wordplay. Niko breezily offers to turn pilot in the playful, blissed-out ‘boarded the plane’. Splicing percussive kick drums with cheeky synths, the chunky production makes ‘boarded the plane’ the perfect bop for summer. The hazy ‘tom did’ meets stipped-back breakbeats with low key fight talk. The lo-fi ‘miniclip’ was produced by Kwollem and features bars from rising rapper Kirbs, meeting relaxed alternative rap with Niko’s trademark eclectic references – from retired Welsh footballer Craig Bellamy to TV comedian Alan Carr and the throwback PC gaming website Miniclip.
The dreamlike brassy, jazz-infused, ‘it’s not litter if you bin it’ landed earlier this year to support from Zane Lowe on Beats 1, CLASH, DMY, VIPER, Hypebeast UK and more. The ethereal ‘i’m just a pretty face’ gives way to the atmospheric ‘dagenham to barking’ featuring a melange of obscure observations including the contents of lofts, former footballer and Soccer AM host Jimmy Bullard, and the price of a second hand VW Golf.
The jazzy ‘what counts as fine?’ features the bold claim that Niko could “beat Usain Bolt in a pair of Hunters”. ‘forteen days’ blends sugary synths with snappy bars on baby showers, Hobbycraft, crisps and pints. Rounding out the album is ‘who’s in designer’, splicing chopped up vox pop news clips with Niko’s honeyed vocals and groovy, layered instrumentation. It’s the perfect unexpectedly sweet note to round out the debut.
Destined for a playlist, speakers and stage near you imminently, ‘dog eat dog food world’ simultaneously takes things back to Niko’s roots but also zooms out to reveal a much wider picture of who he is and what makes him tick. It’s happy music, reflections of what it’s like to be a British teenager with each cut coming with a barbed tale of high, lows, lols and woes.
Exploding into the UK pop cultural psyche in 2019 with his viral single ‘Mary Berry’, Niko B racked up millions of streams overnight. Since then the songsmith, rapper and creative auteur has continued to delight fans with releases that showcase his acerbic lyricism, releasing unexpected creative visuals, growing his clothing brand Crowd into a cult favourite and more. Niko’s fearless approach to his art has been lauded by the likes of British Vogue, The New York Times, Hypebeast, POPEYE Magazine and DAZED who featured him in this year’s DAZED 100.
Have a listen to ‘dog eat dog food world below…
Must Listens: ur a bundle of joy, tom did, who’s in designer
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