Canadian hip-hop artist ARLO MAVERICK is sharing a new video for his track, ‘Day Ones,’ a song of appreciation for all the people in his life that have supported him since the beginning. The soulful trap-inflected tune will appear on his forthcoming album, Blue Collar, slated for release 20th October 2023.
A detour from Maverick’s cerebral rhymes and biting commentary, he switches up his usual flow to flex his singing skills while offering a simple message: appreciate and hold the loyal people in your life close. The video features a montage of friends, family, and loved ones over the years. Appropriately arriving ahead of Thanksgiving weekend, it’s a tender show of thanks to the community that lifted him up – and the haters that made him stronger – in his quest to make something out of nothing.
“The music video features archival footage of people who were on or tied to a label we ran in the 2000s, called Music For Mavericks, including members of Politic Live, Kreesha Turner, and others,” said Arlo Maverick. “We were a family in a lot of ways and we all keep in touch so I thought it was fitting to centre this video around them. Everyone at the table is part of this legacy. With hip-hop celebrating 50 years, this video in some ways pays tribute to Edmonton’s hip-hop history by showing some of today’s leaders in the culture like K-Riz and Mouraine when they were first starting out.”
While the previously-released Blue Collar single, ‘Night Shift,’ revealed the hard work and sacrifice of those working to get ahead, ‘Day Ones’ shows the importance of appreciating the people who have stood by through it all.
As Maverick says, “For entrepreneurs, the road to success is extremely lonely, but there are always the handful of people who help you achieve your goals. This song acknowledges and celebrates them. I hope this song gets listeners into a thankful mood to show gratitude to the people that have always had your back.”
Check out the video for ‘Day Ones’ below…
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