LA genre-bender Asha Imuno unveils single, ‘DID I CALL AT A BAD TIME?’

LA-based genre-defying newcomer ASHA IMUNO unveils his newest single ‘DID I CALL AT A BAD TIME,’ released via Guin Records. The celebratory offering reminds listeners of Imuno’s place in the landscape of hip-hop while championing his unwavering ambition, painting a vivid picture of a feel good, summer night vignette. The combination of sharp, textured co-production by Asha and Zach Ezzy and the feature by Atlanta native Rizz Capolotti (co-signed by Monte Booker, Metro Boomin) sees the creative collision of hip-hop’s most exciting new faces. ‘DID I CALL AT A BAD TIME’ can’t help but lock you into a bouncy groove, as Asha and Rizz exchange verses from their respective sides of a long night out.

“This single captures me feeling confident and ready to pop out and celebrate. It’s about the feeling you get after seemingly getting to the other side of all the bullsht, and finally being able to feel yourself and flex on it all. We was just having fun with this one – people haven’t heard be talk my sht like this in a while, so I’m pretty geeked.” – Asha Imuno on ‘DID I CALL AT A BAD TIME’.

‘DID I CALL AT A BAD TIME’ is the second single from Asha’s forthcoming debut album Pins & Needles. It follows his introspective hip-hop/r&b single ‘PUSHING BUTTONS,’ which according to Asha, serves as the “inception point” for the album, born from a period of profound introspection as he reckons with the impermanence of life.

Asha is an absolute self-starter, having built his music career from the ground up. Boasting an impressive 552k+ monthly listeners on Spotify, his cult following continues to expand upon each new release. Asha’s innovative spirit has led to recent career milestone moments, including performances at both the 2023 Culture Creators Brunch and A Toast To Black Hollywood during this year’s BET Awards, as well as being asked to create his own rendition of Kendrick Lamar’s GRAMMY-winning hit “i” for GRAMMY’s Hip-Hop Re:Defined. He is a member of the POC-led artist community KOGO (home to CONNIE, Alé Araya, Curtis Waters, KOAD & more), and has earned co-signs from the likes of Jordan Ward, Diddy, and Hitboy alongside collaborating with buzzing upcomers like Aaron May and AG Club. At this rate, 2023 is sure to be the year Asha makes the jump from fan favorite to commanding superstar, as he continues his run of self-reflective art. Check out ‘DID I CALL AT A BAD TIME’ below…

Song of the Day: No Rush – Rucci

Described as the UK’s best kept secret, London born RUCCI has been working with long-term producer Dr Vades to drop his highly anticipated debut single, ‘No Rush’. With his captivating harmonious baritone vocals, Rucci glides across the Ja Rule ft Ashanti ‘Wonderful’ sampled production creating an unforgettable listening moment.

Having started taking music seriously in 2016, Rucci has been perfecting his craft, teasing some of his records. Going viral on TikTok with the single, it has attracted interest from some of the UK’s hottest artists including Central Cee and Headie One.

The visuals give off the essence of a summer party vibe that seamlessly transitions between two iconic locations – the stunning island of Bermuda and the bustling streets of London, creating a visual journey that celebrates the fusion of cultures and music.

Everything Rucci does revolves around music, noting his sound as ‘unpredictable’, you never know what sound you will get from him. One thing that sticks though is his undeniable talent and determination to succeed. Check out the video for ‘No Rush’ below…

Song of the Day: Better Day (Wax Roar Remix) – 5 Weeks

Hailing from Brighton, 5 WEEKS has released an EP titled ‘My Psalms’, out now across various music platforms.

Covering themes of love, breakups, female empowerment and community unity, paired with a warm glow of nostalgic 90s-esque soul that runs fluent throughout the collection, The EP includes the previously released single, ‘Believe It’, which was well received from radio stations across the UK.

Alongside the release of the EP, 5 Weeks has also unveiled the remix of the fourth soulful offering from the EP, ‘Better Day’. 5 weeks has teamed up with Brighton’s producer Wax Roar to turn the single into an immediately infectious old-school dance banger. “Wax Roar was an absolute vibe,” Alexandria said about her time working with the producer. 

5 Weeks started out as a duo, consisting of DJ Outbreak and soul singer Alexandria, who shared a mutual respect for Reggae, Hip-Hop and rare groove. After DJ Outbreak left the group to concentrate on some personal challenges, Alexandria took time out to deliberate the future of the band which also allowed her time to complete the first year of her PHD in Criminological Social Work/ Policy.

Alexandria decided to front 5 Weeks, completing the EP alone. Recorded at Audio Mango, where Alexandria said she had the time of her life recording the project with Wax Roar, ‘My Psalms’ EP kept in line of the act’s modern twist on 90’s – esque soul, where she takes inspiration from the likes of Karen Wheeler, Lisa Stansfield and  Mica Paris, Moonchild, VanJess or Allen Stone, Tom Misch and Anita Baker.

Being brought up in a musical family, many influences came from her mum being in a reggae sound system in the seventies and eighties, Alexandria has been singing and songwriting from a young age and later picked by Sony for a publishing deal.Alexandria’s undeniable passion for music is makes up a fraction of her multifaceted life. Now a PHD graduate in Criminological Social Work/ Policy, she is a lecturer in health and social care, and an advocate for young people specifically in harmful sexual behaviour. As a prominent member of the community in her hometown in Brighton, Alexandria took part in Brighton’s half marathon to raise money for Sickle Cell. Alexandria is also donating 30% of the proceeds from My Psalms EP to BARCO, a Brighton-based charity that fights against anti-racism.‘Better Day’ (Wax Roar Remix) and ‘My Psalms’ EP are out now on various music outlets.

 Check out ‘Better Day’ (Wax Roar Remix) below…

Connect with 5 Weeks via:
IG: https://www.instagram.com/5_week_s/

Eliza Rose Teams Up With The Martinez Brothers For Chicago-Tinged Track ‘Pleasure Peak’.

Double Brit award nominated, platinum selling artist ELIZA ROSE teams up with the incomparable dance music heavyweights The Martinez Brothers for a sizzling new track ‘Pleasure Peak’ – a golden-era Chicago house bass-line which leads listeners into a dance-floor wonderland of sharpened drum programming and hypnagogic synths. The track fervently evolves into a pulsating peak-time anthem, twisting and morphing to the sound of the organ bass with Rose’s tantalising vocal gliding atop the intoxicating new single.

Ahead of the track’s release, Eliza joined Martinez Brothers at their residency at Hï Ibiza where they debuted and performed the track to a huge reception on the legendary balearic dancefloor.

Accompanying the track is an Isaac Lamb directed video shot in Ibiza that takes reference from iconic videos from the likes of Missy Elliot, Aaliyah, Kylie and more. Featuring Eliza and The Martinez Brothers in the mad flow of wild day on the white isle, sailing on a yacht, riding in a Jeep and ending up in the club, the contrasting day and night elements that make up an ideal 24 hours in Ibiza also represent the light and dark elements of the track is self.

Speaking on the single, Eliza says: “Pleasure Peak is that sexy Ibiza summer roller. Sharing similar ideals with the island in the sense that it has two sides. The Baleari sunny beach vibe and the hard hitting lose yourself in Ibiza clubland. Throughout the track both the lyrics and beat play with the light and the darkness, the sun and the shade, the glitter ball and the grit. Competing…. whilst at the same time balancing each other out. It was a dream to work with The Martinez Brothers. I have been a fan of theirs for such a long time so to go from seeing them in the rave to a collaboration on track that screams DC:10 is giving serious balearic full circle energy.”

Check out the video for the summer banger below…

Song of the Day: 11:11 – LUCI

Following the critical success of her debut EP Juvenilia released at the end of 2022, ’11:11′ marks a triumphant return for North Carolina raised/New York based artist LUCI.

A year since LUCI’s debut release Ash & Dust, ’11:11′ elevates the artist to the next level with an uplifting summer hit contender that sparks joy in every listen (think Kaytranada meets Santigold). Heralding a new sound and chapter in her life she finds herself in a place of great comfort and ease as she confidently aims for the mainstream with a track comprising alarmingly catchy lyrics and beats.

On the track, she says: “I was laying on the vocal booth floor of Lou’s studio (lineage studios in LA), listening to him and Elias chop it up, bonding over drums and chords. I was hunting for melodies and searching for words. We knew we wanted to make something different from the rest of our work together, that’s for sure.”

The accompanying video, directed by Emily Garlund, is a feel good offering shot across New York City and showcases queer love with the artist as the main character, LUCI adds: “I’ve laid eyes on a beautiful woman in a local bar and somehow coerced her into enduring the joys of the evening with me. I’ve got this dance I am trying to teach her and get her to loosen up and play with me. While shy at first, she gives in and it turns into a glorious night.”

Check out the video for ’11:11′ below…