Tag: music video

Song of the Day: Hold It Down – Spencer Elmer

After a flurry of acclaimed releases, SPENCER ELMER returns with ‘Hold It Down’, an ode to the delicate balancing act between relationships and career. As Spencer soars as an artist, his hunger for success overrides his desire for romance forcing it to take a backseat as he confidently climbs to the upper echelons of the music industry. His careful and considered lyricism overlays a pulled-back instrumental set with soothing guitar strings and a feathery melody, resulting in a downbeat track that is almost melancholic – a sound that we’re yet to hear from Spencer.

The mellow visuals sees Spencer exploring London with his mates dressed in the finest streetwear, a visual that is not dissimilar to what a day in the emerging rapper’s life would usually look like. Spencer’s confidence shines in front of the camera, showcasing his natural talent and skill for captivating an audience.

The follows Spencer’s recent releases ‘Far From Rude’ featuring one of the UK’s most respected rappers and songwriters JAY1, and bouncy, tongue-in-cheek cut ‘Calm Like Kim’, as well as following his recent signing to LA-based record label 10K Projects earlier this year.

The third single lifted from upcoming EP, ‘Hold It Down’ shows fans a new side to Spencer, showcasing just how versatile he can be and solidifying his position as a formidable new artist on the scene. Check out the video below…

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Song of the Day: Go Crazy – Tai Mistyque

Emerging female artist TAI MISTYQUE (pronounced Tay-Mis-Teek) has crafted a spellbinding track, ‘Go Crazy’.

In the harmonious contemporary soulful R&B single, Tai Mistyque effortlessly weaves her soulful vocals around a lush production, creating an immersive experience that captures the essence of modern R&B while paying homage to its timeless roots.

The Wisconsin songbird creates music for everyday women – whether they are seeking spiritual enlightenment, fighting for equal rights, or simply pursuing their dreams. She wants her music to be a soundtrack for those who are determined to make the most out of their lives. Check out the video for ‘Go Crazy’ below…

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Song of the Day: No Rush – Rucci

Described as the UK’s best kept secret, London born RUCCI has been working with long-term producer Dr Vades to drop his highly anticipated debut single, ‘No Rush’. With his captivating harmonious baritone vocals, Rucci glides across the Ja Rule ft Ashanti ‘Wonderful’ sampled production creating an unforgettable listening moment.

Having started taking music seriously in 2016, Rucci has been perfecting his craft, teasing some of his records. Going viral on TikTok with the single, it has attracted interest from some of the UK’s hottest artists including Central Cee and Headie One.

The visuals give off the essence of a summer party vibe that seamlessly transitions between two iconic locations – the stunning island of Bermuda and the bustling streets of London, creating a visual journey that celebrates the fusion of cultures and music.

Everything Rucci does revolves around music, noting his sound as ‘unpredictable’, you never know what sound you will get from him. One thing that sticks though is his undeniable talent and determination to succeed. Check out the video for ‘No Rush’ below…

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Song of the Day: Summer – BAELY

The highly-rated, fast-rising British artist BAELY shares latest single ‘Summer’ in a signal of strong intent for what is his first release since ‘Teleport’.

Having already garnered co-signs from the likes of Anderson Paak, Jorja Smith and Stormzy he is building a strong reputation for his incredible vocal skill, infectious songs and stellar live performances. In what is a vibrant, lo-fi R&B curation, he seamlessly fuses old and new sounds as he evolves with each release. Co-produced by Lophiile (H.E.R, Ari Lennox), the track is accompanied by the official LA shot music video and directed by Charlie Rees of Untold Studios. Written during a writing trip in LA back in November 2019, BAELY was inspired by his escape from the cold winter months of the UK to the sunshine-soaked climes of America. “I was out there wishing I could have that ‘Summer feeling’ all year round – so I put it in a song”. With a passion for Hip-Hop, R&B, Neo-Soul and Jazz, BAELY is creating his own sonic soundscapes with his distinctive vocals garnering the attention of press and tastemakers alike.

Collaborating with ‘Charlie Rees (JayO, Rita Ora) on the video, BAELY assembled a stellar team of creatives to bring together the retro-tinged visual for his latest offering, ‘Summer’. Shot in the middle of the Mojave Desert in California, BAELY performs against a breathtaking backdrop of mountains, natural rock-formations and vast landscapes, all under the glow of the California sun.

Despite being a relative newcomer in his solo career, BAELY has experienced incredible studio and live success, working with a plethora of artists – including Stormzy, Cleo Sol, Little Simz, Goldlink, Burna Boy, DAVE, Cat Burns, Mahalia, AJ Tracey and Jorja Smith, to name a few – as well as receiving support across the spectrum of the music media and radio. Guesting with Anderson Paak’s Grammy Nominated band ‘Free Nationals’ during their recent London shows, saw BAELY catapult further as he became a Soho House ‘Future First’ artist, headlining his own show at 180 House, sold out shows at Jazz Cafe including a live show held by UK R&B tastemakers ‘The Blues Project’, amongst many other notable performances. With more music on the way, he looks set to step out of the shadows in what is set to be a huge year ahead.

Check out the video for ‘Summer’ below…

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Song of the Day: Balance – Joker Starr

UK artist JOKER STARR is very much inspired by London’s vast sub genres of music cultures, particularly hip-hop and dancehall.

He teams up with producer Dirty Feet and goes beyond the confines of rap and hi- hop in order to explore the vibrations of the deepest dub, and serve up the sweetest infusion in true reggae dancehall fashion. His latest single ‘Balance’ featuring AnyWay Tha God, is a reflection of carefree times growing up in the 90s. Check out the Honey JD – produced video for the slamming track below…

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