Rising artist ISCO CRUZ charges up his recent project ‘IC Flows: Before Heartbreak’ with a new EP titled ‘Heartbreak’s Paradox’. This new EP features five additional tracks, expanding on the emotional and narrative journey that began with ‘IC Flows: Before Heartbreak’.
The release includes ‘Double Standards,’ which received support on OkayAfrica and landed on several Spotify Editorial playlists, including New Music Friday, R&Beats, and Fresh Finds Africa. ‘Double Standards’ was followed by ‘Life I Chose’ on 27th August, just two days before the full EP dropped. Created live on TikTok, ‘Life I Chose’ quickly went viral on the platform, with fans urging for the release of the single. The EP also includes tracks, including the previously released ‘Another Good One Gone’ and ‘S.A.D Freestyle’.
‘Heartbreak’s Paradox’ builds on the momentum of Isco’s previous work, offering deeper insights into his versatile style and emotional depth. The EP promises to deliver powerful performances, blending genres seamlessly to explore themes of love, loss, and personal growth.
The roll-out of ‘Heartbreak’s Paradox’ is thoughtfully designed to balance anticipation and engagement, particularly given Isco’s status as a rising artist. Releasing singles ahead of the full EP in August 2024 serves a strategic purpose: it acknowledges the reality that listeners may be hesitant to dive into a full-length project from a relatively unknown artist, while also recognising the deep connection that can be formed through a cohesive body of work.
Isco explains, “I became a fan of my favorite artists through their bodies of work. Releasing ‘Heartbreak’s Paradox’ in this way is not just for the listeners who are tuned in now, but for those who will discover my music in the future. This project is a crucial piece of the puzzle, offering a glimpse into my journey and setting the stage for what’s to come.”
Isco Cruz is more than just a musician; he’s a storyteller whose songs resonate with the pulse of contemporary life. Born in Cape Town to Angolan parents, Isco’s music is as diverse as his heritage, blending elements of R&B, Pop/Afro Pop, and Hip-Hop to create a sound uniquely his own.
From his early days, Isco’s passion for music was evident. He began with poetry, which later evolved into a profound talent for rap and singing. His influences range from the King of Pop, Michael Jackson, to modern-day icons like Kanye West, Drake, and The Weeknd. These varied influences come together in Isco’s music, creating a rich tapestry of sound that speaks to listeners across the globe.
Isco’s artistry lies in his ability to weave intricate narratives with his music, telling stories that speak to the heart of the human experience. His lyrics are introspective and honest, exploring themes of love, loss, and the quest for identity in a complex world. This depth of content, combined with his melodic sensibilities, makes Isco’s music not just enjoyable but emotionally impactful. Each release is a chapter in his ongoing story, inviting listeners to journey with him through the highs and lows of life.
He is not just an artist; he’s a musical chameleon, constantly evolving and pushing the boundaries of what’s possible in music. Isco Cruz is an artist to watch as he continues to carve out his path in the music industry.
Isco Cruz’s EP ‘Heartbreak Paradox’ was released last Thursday (29th August) across various music platforms. Check it out below…
Connect with Isco Cruz via:
IG: https://www.instagram.com/iiscocruz/
Spotify: https://open.spotify.com/artist/3SUjoT9mCuAOBjAYVtzB9b
YouTube: https://www.youtube.com/@iscocruz
Website: https://www.iscocruz.com/
Must Listens: You Should Know, Slow Down, Double Standards
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