New Track: Caroline – Shaefri

‘Caroline’ definitely hits a raw nerve with London-based singer/songwriter SHAEFRI. With atmospheric soundcapes coupled with the stunningly soft/heartfelt vocals, the latest single tells the story of witnessing someone close hitting the self-destruct button – and feeling powerless to save them.

On her most personal release to date, SHAEFRI explains: “I wrote Caroline the day after I received a phone call saying someone close to me was in hospital after overdosing. I cried the whole day but I was also so angry with her for letting it happen. I was so afraid for her life. I felt guilty for not being there when it had happened, that I couldn’t stop her from doing it, and no longer being able to help. Every time it happens, there’s less of a person left to put back together.”

Following the success of previous releases, ‘Pixelate’, ‘Monster, ‘Rabbit Hole’, and ‘Give It All’, SHAEFRI has seen an influx of support from Clash, DIY, and Hattie Pearson at Radio X, whilst her unique brand of haunting vocals and minimalistic beats have seen sold-out performances at venues, such as The Old Blue Last and Notting Hill Arts Club.

‘Caroline’ is the last installment of her EP ‘Cracks’…have a listen to this powerful piece…

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New Track: Monster – Shaefri

Following the releases of ‘Pixelate’ (video to single stole NEW LEASE MUSIC’s Video of the Week title for two consecutive weeks) and ‘Rabbit Hole’ (was recently named Song of the Week by NEW LEASE MUSIC), SHAEFRI returns with her third single, entitled ‘Monster’ ahead of her forthcoming debut EP.

The three-and-a-half minute emotive offering is about resisting the weaknesses and deals with the ongoing struggle of the internal self, all over a bed of steadily building synths and beats.

Speaking of the song SHAEFRI explains “I wrote Monster at a time when I was in a bit of a dark place, and I found it to be a useful way of helping me accept that I had this ‘creature’ within me, that likes to self-destruct, but to try to resist it whilst learning to live alongside it – we all have our demons, but they help to make us who we are.”

After the success of her previous releases, the London-based electro-pop singer has seen an influx of support from Clash, C-Heads, and Hattie Pearson at Radio X, whilst her unique brand of haunting vocals and minimalistic beats have seen her perform at venues across London, such as The Borderline and Bush Hall.

On 6th April,  SHAEFRI will mark the release of the debut EP ‘Cracks’ by playing live at The Notting Hill Arts Club, alongside her producer J Harvey Jones and supported by Tay Salem…so if you’re in area, stop by and see her perform.

For now, listen to ‘Monster’ released today on all major music platforms.

Song of the Day: Rabbithole – Shaefri

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After stealing the top spot on NEW LEASE MUSIC’s Top Ten Music Video of 2016 list with previous effort, ‘Pixelate’, London-based electronic-pop artist SHAEFRI returns with second single ‘Rabbit Hole’ from her forthcoming EP ‘Pixelate’.

While ‘Pixelate’ explored a dysfunctional relationship, ‘Rabbit Hole’ deals with the agony of yearning for love. SHAEFRI paints a desperate character though her pained, heartfelt lyrics imploring the object of her affection to love her.

Born and raised in London with a mixed Irish-Egyptian heritage, SHAEFRI spent years honing her talents and developing her unique brand of haunting vocals and minimalistic beats amidst the London scene. Having performing at venues such as Notting Hill Arts Club and The Borderline alongside famous names including Babyshambles and Craigie Dodds (producer for Gorillaz, Amy Winehouse and Eliza Doolittle), the electronic-pop singer knows what it takes to pull her listeners in with mesmerising vocal hooks and warm, pulsing pads.

This one is very worthy of your time – have a listen to ‘Rabbit Hole’.

New Music Video: Pixelate – Shaefri

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London-based electronic-pop artist SHAEFRI released a music video to her pulsating new single Pixelate.

The 22-year-old cuts her teeth on London’s scene over the last five years with gigs across the capital from The Roundhouse to The Borderline. Now, the elusive artist showcases her neatly refined electronic sound; a unique combination of influences derived from her mixed Irish-Egyptian heritage, offset with the pulse of the metropolis she calls home.

Recognised early on in Ireland, having been tipped as ‘number one new act to follow’ by Hot Press’, SHAEFRI has already secured coveted headline gigs in places such as Bush Hall, and Whelan’s. Now having developed her sultry siren songs, she spins tales of light and dark, tease and torture with a lengthy attack on the soft and lukewarm pads, combined with minimal drums, dry finger snaps and offbeat twinkling plucks from production duo, J. Harvey Jones. The track creates a hugely atmospheric and emotive setting for the listener. SHAEFRI’s crisp vocals provide a wonderful contrast to the carefully crafted instrumental; her vocal crescendos accentuated by a more forceful tone and clipped syllables with the eerie and reflective essence of the track being maintained through her Irish glissandos.

Pixelate, the title track from her forthcoming EP, set for release early 2017, is darker than her earlier work. The more mature sound provides the perfect platform for lyrics that confront the growing pains of love, lust, and letting go. Her lyrics hit hard with cutting imagery, intense emotion, and seductive hooks that linger in the mind as it wonders over nights gone by. This is music that is unapologetic, affronting, and affirmative. Strength surges through every beat with a lesson in each line from SHAEFRI, the ever dominant and enchanting narrator.

The release of the well-written and produced track coincides with an official video release, directed by Gundeep Anand, edited by prestigious production house, The Mill and supported by renowned Director of Photography, Tom Elliot (A$AP Rocky). Pixelate, the video, is unique in the sense that it was brought to life by 40 fans who wanted to create a visual aesthetic that’s equally as haunting as the music itself. The video’s concept is forward-thinking as it focuses on how ‘pixelating’ can be taken out of context to represent emotions and relationships. The core message to be taken from the video is that sometimes we need to take a leap of faith and break free from all of our constraints and everything we know in order to rebuild ourselves as an image that is actually complete.

Check out the video to the single.