Following his debut appearance on NEW LEASE MUSIC with R&B/hip-hop slammer ‘I’ma Hssla’ just over a year ago, B. EVEREADY finds his way back to the centre stage with latest ‘Always Major.’
Unlike his previous effort, which sports a real nostalgic 90s vibe, ‘Always Major’, is a bang-to-date joint with a seriously deep ‘West Coast’ flow, featuring the Boston native’s lack-back delivery cruising along with the bounce of the heavy bassline.
This one is dedicated to the true hustlers who are destined for greatness…take time out and have a listen…
Blazing straight on to Spotify’s New Music Friday playlist, Apple Music’s Best of the Week and DJ Target’s #UKUnsigned record of the day, GUVNA B releases his new single ‘Been Hustlin’, the second track taken from his forthcoming album.
Centering on life lessons and rebelling against the status quo, ‘Been Hustlin’ is ultimately an insight into GUVNA B and the impressive journey the musician has been on. The double MOBO award-winning rap and grime star lays down energetic and inspiring lyricism with his signature delivery across the melodic rap instrumental, while cheeky samples of Only Fools and Horses draw reference to the ultimate hustler, Del Boy.
Having previously released the UK’s highest charting ‘clean’ Rap album in 2015 and subsequently achieving an Amazon bestseller for his debut book release ‘Unpopular Culture’ in 2017, GUVNA B has long since been acknowledged for both his exemplary music and audacious application to his craft. He’s played the O2 Arena, Wembley Stadium and toured through North America, Australasia, Africa and Europe. He has worked with Destiny Child’s Michelle Williams, Matt Redman, Martin Smith, Hillsong and Nick Brewer, and platforms such as BBC, Sky News, and MTV have recognised his courage and success at making a positive impact through his music.
The accompanied video is an insight to the songs inspiration. GUVNA B explained: “My dad was a proper hard worker right up until he died. I feel like I took on that trait but I was working towards the wrong things and buying lots of things just so I could stunt. This single is about me finding out what’s really important in life”.
Yet even with such poignant meaning running deep, GUVNA B displays his sharp wit and cheeky personality. Check out the new video below from black Del Boy himself.
The reason why I admire this guy so much – and is forever welcomed on this blog – because he’s fearless, always coming with something different every single time.
His previous projects ‘Snapchat’ and ‘One Six’ is a mix bag of electro dance with Latin flair, spiced up banishment and smooth after hours jams. On the other side of the spectrum, his recent collaboration with Cellar Door Moon Crow sees the Sheffield hip-hop contender step up to the plate and rip through the sporadic rock chords.
Now J.KAS turn his hands to something completely different with latest project, ‘Dreamlife’. Named after a London producer who produced some of his past materials – including ‘Cali Dreaming’ and ‘To The Top’ (from One Six EP) – the four-track set possess a strong of presence hazy golden hip-hop/boombap, where this BBC introducing artist’s smooth delivery rapidly slides through the bars of each track.
Never the one to sit back and relax, J.KAS took his latest set on tour – named after the EP- across Europe, visiting Belgium, Paris, Porto and Lisbon where he encouraged the locals of each city to get involved in the creative process of the music videos.
Here’s your chance to check out the visuals for first single from the EP ‘Overtime’ released today…and expect a whole load of visuals from this guy in the near future.
In the meantime, hit the play button on ‘Dreamlife’ below:
Must Listens: Overtime, Sparkle
NEW LEASE MUSIC staple J.KAS is back with the music video for track ‘Snapchat (Ain’t No Killing My Vibe)’ , taken from his EP ‘Snapchat’ – read the review here.
With long-term collaborator, singer Ruell, J.KAS provides us with four minutes of after hours smoothness.
Check out the video for ‘Snapchat (Ain’t No Killing My Vibe)’.