Song of the Day: Grinder – Johnny

Making an impressive music debut, producer/rapper JOHNNY is emerging from the home of some of the biggest names in the UK scene including Dizzee Rascal, Lethal Bizzle, Wiley, Kano and Roll Deep – the epicentre of today’s black music explosion, BOW E3. With such a rich tapestry of influence, culture and inspiration plus such a high pedigree of neighbouring artists to contend with, JOHNNY has studied the blueprint of his peers enabling him to step straight into the mix with strength, confidence and skill as he drops his aptly titled single ‘Grinder’.

The East London rapper has already started turning heads on the underground. Delivering on both production and vocals, JOHNNY creates the perfect blend for ‘Grinder’ as the heartbeat of the record thumps with kick drums and sharp snapping sneer drums before mix with his luxurious, melodic rap/singing. He nails the ability to automatically make your head bop along to the riddim and winds it up to a belter of a sing-a-long hook.

Setting the bar even higher, JOHNNY teams up the audio with a well thought-out, one-take, vlog style visual on his stomping ground Roman Road, premiered on GRM Daily. Slick camera edits, angles and the vibrancy of colours, culture and the London skyline, package ‘Grinder’ into one of the most impressive, refined and cultured debuts of recent times.

Check out the video below…

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New Music Video: Always Major – B. Eveready

B. EVEREADY has recently dropped his music video for latest track ‘Always Major’, a banging joint dedicated to the true hustlers destined for greatness.

Check it out below:

 

New Track: Always Major – B. Eveready

Following his debut appearance on NEW LEASE MUSIC with R&B/hip-hop slammer ‘I’ma Hssla’ just over a year ago, B. EVEREADY finds his way back to the centre stage with latest ‘Always Major.’

Unlike his previous effort, which sports a real nostalgic 90s vibe, ‘Always Major’, is a bang-to-date joint with a seriously deep ‘West Coast’ flow, featuring the Boston native’s lack-back delivery cruising along with the bounce of the heavy bassline.

This one is dedicated to the true hustlers who are destined for greatness…take time out and have a listen…

New Music Video: Been Hustlin’ – Guvna B

Blazing straight on to Spotify’s New Music Friday playlist, Apple Music’s Best of the Week and DJ Target’s #UKUnsigned record of the day, GUVNA B releases his new single ‘Been Hustlin’, the second track taken from his forthcoming album.

Centering on life lessons and rebelling against the status quo, ‘Been Hustlin’ is ultimately an insight into GUVNA B and the impressive journey the musician has been on. The double MOBO award-winning rap and grime star lays down energetic and inspiring lyricism with his signature delivery across the melodic rap instrumental, while cheeky samples of Only Fools and Horses draw reference to the ultimate hustler, Del Boy.

Having previously released the UK’s highest charting ‘clean’ Rap album in 2015 and subsequently achieving an Amazon bestseller for his debut book release ‘Unpopular Culture’ in 2017, GUVNA B has long since been acknowledged for both his exemplary music and audacious application to his craft. He’s played the O2 Arena, Wembley Stadium and toured through North America, Australasia, Africa and Europe. He has worked with Destiny Child’s Michelle Williams, Matt Redman, Martin Smith, Hillsong and Nick Brewer, and platforms such as BBC, Sky News, and MTV have recognised his courage and success at making a positive impact through his music.

The accompanied video is an insight to the songs inspiration. GUVNA B explained: “My dad was a proper hard worker right up until he died. I feel like I took on that trait but I was working towards the wrong things and buying lots of things just so I could stunt. This single is about me finding out what’s really important in life”.

Yet even with such poignant meaning running deep, GUVNA B displays his sharp wit and cheeky personality. Check out the new video below from black Del Boy himself.

EP Review: Dreamlife – J Kas

The reason why I admire this guy so much – and is forever welcomed on this blog – because he’s fearless, always coming with something different every single time.

His previous projects ‘Snapchat’ and ‘One Six’ is a mix bag of electro dance with Latin flair, spiced up banishment and smooth after hours jams. On the other side of the spectrum, his recent collaboration with Cellar Door Moon Crow sees the Sheffield hip-hop contender step up to the plate and rip through the sporadic rock chords.

Now J.KAS turn his hands to something completely different with latest project, ‘Dreamlife’. Named after a London producer who produced some of his past materials – including ‘Cali Dreaming’ and ‘To The Top’ (from One Six EP) – the four-track set possess a strong of presence hazy golden hip-hop/boombap, where this BBC introducing artist’s smooth delivery rapidly slides through the bars of each track.

Never the one to sit back and relax, J.KAS took his latest set on tour – named after the EP- across Europe, visiting Belgium, Paris, Porto and Lisbon where he encouraged the locals of each city to get involved in the creative process of the music videos.

Here’s your chance to check out the visuals for first single from the EP ‘Overtime’ released today…and expect a whole load of visuals from this guy in the near future.

In the meantime, hit the play button on ‘Dreamlife’ below:

Must Listens: Overtime, Sparkle