Category: new singles

April Jai tackles mental health issues in new single, ‘You Didn’t Notice’

A rising force on the London pop scene, APRIL JAI returns to her sad girl roots with new single, ‘You Didn’t Notice’.

Fusing delicate acoustic guitars with brooding synths, ‘You Didn’t Notice’ explores the duality of emotion and dealing with the sense of abandonment from the happier half of yourself. Ending with an explosively emotive bridge, the single takes an uphill journey as its dynamics builds towards a heartfelt ending.

Speaking of the inspiration behind the single April says: “Healing from mental illness is not always linear and sometimes dark thoughts creep up when you least expect them. If you’ve ever been in a place where you don’t notice you’re slipping into a dark spiral until it’s too late, this is for you.”

Making her name for herself in London’s pop music scene with chilled productions and emotionally-charged lyrics, April TikTok viral hit, ‘It Ends With Us’ generated over 500K on Spotify. Her previous sultry single, ‘Stop Fighting It’ emerged as her first release since her sold-out tour in December at London’s Troubadour – proving her ability to translate online viral attention into a real life fanbase.

With a growing catalogue of heartfelt releases under her name, April’s pop releases matched with her natural storytelling abilities sees her continuing to attract listeners from around the world, tapping into ups and downs of navigating life and relationships.

Continuing her progression into the pop world, ‘You Didn’t Notice’ is another honest and heart wrenching effort from April Jai. Have a listen below…

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AMAARA shares her great escapism single, ‘Bright Lights’ + Video

AMAARA is the multimedia project of musician, actor and filmmaker Kaelen Amara Ohm. From 2013-2016, she joined Canadian indie-folk band Reuben and the Dark as a lead guitarist and keyboard player, touring North America and opening for acts like St. Vincent, Vance Joy and The Counting Crows. She is now set to release her first official LP as AMAARA, Child of Venus, on next month (7th July). The Canadian-born singer-songwriter and producer’s third collection of songs (following 2017’s Black Moon EP and 2020’s Heartspeak EP) is reminiscent of classic-era dream-pop as well as Radiohead’s most spectral and haunting moments – and yet the resulting sound is entirely her own, teeming with detail in a way that draws listeners in and keeps them coming back.

Following up on lead single, ‘New Love’s Mortal Coil,’ the track ‘Bright Lights’ is about a road trip AMAARA took from Los Angeles to Berkeley, California through Big Sur to clear her head after a really challenging situation she had just been through. Reversed guitar riffs and washed out synth pads give the song a very spacious and open quality which is often how AMAARA feels when driving – especially on the coast.

Watch the official video for ‘Bright Lights’ below…

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Critically Acclaimed Canadian R&B Pop Artist, Myles Lloyd Shares New Single, ‘Shadows’

Hailing from Montreal, Canada, R&B/pop artist, MYLES LLOYD possesses a vocal presence and songwriting that is filled with a careless emotion that can be defined as vulnerable, honest and when at its best, confusing. Filled with complex stories and real-life scenarios that have come to his attention over the past years, his music acts as a release when his thoughts are finally transformed into lyrics.

His new single ‘Shadows’, is a mellow refusal to let inner demons dictate your next move and start making your own decisions. With transitional monologues and soaring energy, Lloyd’s latest single soars with euphony. In collaboration with global producer Nepaondabeat, as well as 4nghts and Niketaz, their seamless writing efforts formed the foundations of a tune that highlights creativity at its core, and catharsis in its choruses. Lloyd explains, “I don’t think I can ever leave the negative thoughts aside entirely and this song is explaining just that. I just have to learn to live with it and embrace my flaws. Shadows will always follow.”

‘Shadows’ narrates the idea that, sometimes, our actions implement our feelings, rather than our truth. In an ode to empowerment, he continues, “I hope this song encourages others to recognize if you have any flaws or stuff that you should work on and get right to it. Don’t wait to be your best self.”

Racking up over four million streams for his previous releases and garnering acclaim from the likes of Complex, Teen Vogue, Wonderland Magazine, Rolling Stone, PAPER, Live Nation’s Ones to Watch & On The Radar, Exclaim!, Source, Revolt, Sniffers and Hip Hop DX, to name a few, Myles Lloyd is tipped to be one of the hottest artists for 2023 and beyond. Have a listen to the stunning single below…

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Oloye Coldman offers encouragement in new single, ‘Anything’.

After claiming the #4 spot on NEW LEASE MUSIC’s Top Ten Albums 2022 list, multi-award winning artist, song writer, record producer and an entrepreneur Oloye Peter Oluwamayowa – better known as OLOYE COLDMAN returns , offering pure empowerment for listeners to pursue their dreams with his first release of 2023 titled ‘Anything’.

With a catchy melody and uplifting lyrics, the gentle guitar licks introduces the inspirational piece which builds up to an energetic chorus, featuring dynamic vocals and lively instrumentation.

Oloye Coldman say “I wrote this song to remind people that they have the power to achieve anything they want in life,”. “We often limit ourselves with negative self-talk and self-doubt, but this song encourages listeners to break free from those limitations and pursue their passions with all their heart.”

‘Anything’ is now available on all major streaming platforms. Get inspired and have a listen below…

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Alt hip-hop rapper 4KPHIL. drops new single, ‘Johnson & Johnson’

NYC’s pithy wordsmith 4KPHIL. releases his new single ‘Johnson & Johnson,’ solidifying the poet turned rapper’s place as the next left-of-center emcee.

Following a near death experience after being the victim of a shooting, 4KPHIL.’s perspective on life was forever changed; he decided that life was too short to not make music that made people feel. ‘Johnson & Johnson’ is an ode to becoming a new father – the rising artist recently welcomed his first child into the world. The self-produced, written and recorded track was made in 4KPHIL.’s home studio off the famous Dyckman street in upper Manhattan. Each verse attests to his authentic storytelling abilities, as his commanding bars float over the atmospheric production.

4KPHIL.’s lyricism is refreshing – with one listen, it’s clear that he doesn’t seek the limelight. Instead, he makes music that paints the soundtrack to his own life, providing listeners with vivid snapshots of life’s wins as well as his experiences navigating its trials and tribulations.

Listen to ‘Johnson & Johnson’ below…

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