Rapper AyiTe Practice What He Preach In New Video

AYITE‘s long awaited DIY video for track ‘Practice/Preach’ was shot completely in isolation, which encapsulates key themes of the track using projected footage of famous protests and activism as well as subtle religious imagery.

The North London native has really utilise his time during lockdown by churning out a string of fresh material, as well as doing freestyle challenges and performances for Creative Con and Notion’s Lockdown Livestream Sessions, which attracts 85k followers.

Expect more music from this blazing wordsmith…but for now, check out the video for ‘Practice/Preach’ below…

SPRTYK Reveals Visuals For Critically-Acclaimed Single, ‘Bad Temper’

When SPRTYK (pronounced Sporty K) pitched her latest single ‘Bad Temper’ for Spotify playlist consideration, it was selected for three editorial playlists (Spilled Ink, Mellow Bars, Alternative Hip Hop) and two algorithmic playlists including the coveted Discover Weekly. Those editorial and algorithmic playlists have driven the track to nearly a quarter million streams.

The accompanied visual – shot in her native Bronx – follows the emotional highs and lows of a top female draft pick / artist-in-bloom determined to win against all odds as she fights to escape the all too familiar “angry black female” stereotype, giving the two-finger gesture to the oversimplified characterisations of being hostile and overly aggressive.

Besides establishing herself as a formidable rapper, SPRTYK is also the CEO of STAR CLUB ENTERTAINMENT where she works as the creative director and stylist for other acts in New York’s eclectic scene including A$AP Ferg and Privilege New York.

‘Bad Temper’ forms part of her upcoming ‘Because I Feel Like It’ project, SPRTYK is set to continue being one of 2020’s favourite new music discoveries.

Check out the video for ‘Bad Temper’, directed by J. Chance + SPRTYK

Jeffrey James Shares ‘Aftermath’ Video

Nashville-based musician JEFFREY JAMES unveils the official music video for his new single, ‘Aftermath’. Working within the creative confines of lockdown, Jeffrey pieced together home footage of himself and his wife in Trouville-sur-Mer in Normandy, France. A sweet, authentic glimpse into James’ own love story, the video brings the romance of the piano-driven ballad to new heights.

The new video comes on the heels of Jeffrey James’ appearance on NBC’s Songland, where Jeffrey worked with Ryan Tedder on an original track titled ‘We Could Be Heroes’ for Country legend Martina McBride.

Earlier this year, Jeffrey released his ‘East London’ EP. Recorded in London with engineer Geoff Swan (Charli XCX, Ed Sheeran, Coldplay) and producers Jackson Dimiglio-Wood (Shawn Mendes), Dan Weller (SikTh), and Dan McDougal (Liam Gallagher), the 5-track record beautifully fuses Jeffrey’s Nashville influences with the UK’s blue-eyed soul sounds.

Check it out below…

Duñe x Crayon Shares ‘The One / Ten Years’ Live Session Video

Credit: Paul Perrault

The KCRW and COLORS-tipped Parisian producer duo, DUÑE x CRAYON, have recently unveiled their new live session video for single, ‘The One / Ten Years’, taken from their forthcoming debut album, ‘Hundred Fifty Roses’, out now via Roche.

‘The One / Ten Years’ live session further mines the duo’s penchant for downtempo electronica and tar-thick production techniques, segueing between soul, G-funk, and R&B. Hundred Fifty Roses – as an album – looks to tell the story of the over-connected and often over-stimulating world that we live in. Somewhat dystopian in its exploration, the album, which touches on the sounds of J Dilla, MF Doom and Kaytranada, paints the world of a man out of touch with himself.

Before working together, the pair of producers, who met in 2014 as Roche Musique signings, have forged out successful solo careers with Crayon – previously signed to Kitsuné where he cut his teeth alongside Yuksek – releasing two EPs to-date, securing praise at Pitchfork and more along the way. As well as creating his own music, the artist has racked up a string of production credits working with tipped names from the French electronic and R&B underground scene – Ichon, Blow and L’Or du Commun to name but a few.

Duñe, on the other hand, was championed from the off via Roche Musique, initially as part of the hip-hop duo, Saje, before releasing his own solo material. As well as working on production for the likes of Swing, Julien Granel, and Blow, Duñe has established himself as a prominent live artist on the label’s roster, performing across South Korea, China, Canada, and more.

Sit back, relax and press play on Duñe x Crayon’s ‘The One / Ten Years’ live session video. You can also catch the single via Spotify.

A.M. SiPNER drops Video For Track, ‘Diablo’

A.M SNiPER ups the levels to extraordinary heights as he delivers the cinematic movie in the form of his music video for his first release of the year, ‘Diablo’. A connoisseur of the music and fashion worlds, the British-Cypriot UK rapper is synonymous with an opulent lifestyle and his video pays homage to the rise of his sound and family values.

Released last month, ‘Diablo’ has generated over 500,000 streams on Spotify plus gained a feature on Ministry of Sound’s ‘Made in the UK’ playlist. Track has been also receiving heavy rotation on Charlie Sloth’s show on Beats 1, as well as BBC 1Xtra and Pulse 88.

Check out the epic video below…