Niko B unleashes debut album ‘dog eat dog food world’

Hailing from Milton Keynes, NIKO B‘s much-anticipated debut album ‘dog eat dog food world’, is fuelled entirely by raw creative vision and a powerful DIY spirit. The debut is a deep diving journey into the topsy-turvy tangles of modern life and deconstructing the concept of trying to adult in the 21st century – made almost entirely with beats from rising bedroom YouTube beatmakers.

Laid over 12 tracks, the album is Niko’s most far-reaching release to date, hitting hard with acute, introspective, relatable observations on small-town life that resonate with all – balancing end times gloom with absurdist wit. The release galvanises Niko’s role as a Gen-Z Mike Skinner; real, authentic, warm and honest.

Opening the album is ‘trespass coat’ featuring the South-London bedroom-pop artist dexter in the newsagent. First previewing some of the bars in his now notorious Victory Lap cypher going toe to toe with the likes of Central Cee and Dave last year, the single arrived earlier this year to acclaim from The Face, ACCLAIM, Spotify (Our Generation Cover), Hypebeast UK, NME, Hunger, NOTION, Wonderland, DMY and more. The cheeky ‘i’ve smoked weed 9 times and have had one good experience’ meets a shimmering minimal production with confessional lyricism.

New single ‘ur a bundle of joy !’ is a kaleidoscope of moody nostalgia, with funky guitar licks and sun-drenched vocals weaving between Niko’s bold wordplay. Niko breezily offers to turn pilot in the playful, blissed-out ‘boarded the plane’. Splicing percussive kick drums with cheeky synths, the chunky production makes ‘boarded the plane’ the perfect bop for summer. The hazy ‘tom did’ meets stipped-back breakbeats with low key fight talk. The lo-fi ‘miniclip’ was produced by Kwollem and features bars from rising rapper Kirbs, meeting relaxed alternative rap with Niko’s trademark eclectic references – from retired Welsh footballer Craig Bellamy to TV comedian Alan Carr and the throwback PC gaming website Miniclip.

The dreamlike brassy, jazz-infused, ‘it’s not litter if you bin it’ landed earlier this year to support from Zane Lowe on Beats 1, CLASH, DMY, VIPER, Hypebeast UK and more. The ethereal ‘i’m just a pretty face’ gives way to the atmospheric ‘dagenham to barking’ featuring a melange of obscure observations including the contents of lofts, former footballer and Soccer AM host Jimmy Bullard, and the price of a second hand VW Golf.

The jazzy ‘what counts as fine?’ features the bold claim that Niko could “beat Usain Bolt in a pair of Hunters”. ‘forteen days’ blends sugary synths with snappy bars on baby showers, Hobbycraft, crisps and pints. Rounding out the album is ‘who’s in designer’, splicing chopped up vox pop news clips with Niko’s honeyed vocals and groovy, layered instrumentation. It’s the perfect unexpectedly sweet note to round out the debut.

Destined for a playlist, speakers and stage near you imminently, ‘dog eat dog food world’ simultaneously takes things back to Niko’s roots but also zooms out to reveal a much wider picture of who he is and what makes him tick. It’s happy music, reflections of what it’s like to be a British teenager with each cut coming with a barbed tale of high, lows, lols and woes.

Exploding into the UK pop cultural psyche in 2019 with his viral single ‘Mary Berry’, Niko B racked up millions of streams overnight. Since then the songsmith, rapper and creative auteur has continued to delight fans with releases that showcase his acerbic lyricism, releasing unexpected creative visuals, growing his clothing brand Crowd into a cult favourite and more. Niko’s fearless approach to his art has been lauded by the likes of British Vogue, The New York Times, Hypebeast, POPEYE Magazine and DAZED who featured him in this year’s DAZED 100.

Have a listen to ‘dog eat dog food world below…

Must Listens: ur a bundle of joy, tom did, who’s in designer

R&B Soultress Tai Mistyque unveils new EP, ‘Head Over Heart’

Rising singer-songwriter TAI MISTYQUE has unveiled her brand new album, ‘Head Over Heart,’ a powerful and emotive collection of songs that highlight the profound process of growing up and seeing the world through the lens of emotional sensitivity.

‘Head Over Heart’ presents a heartfelt narrative of Tai’s personal journey, a journey filled with unexpected twists and turns that challenged everything she knew of the world. The album not only delves into the impact of heartbreak but also explores the complexities of why cherished friendships may fall apart.

Through her music, Tai Mistyque invites listeners to shed their rose-colored glasses and confront the world with love, as it truly is. The album encourages the mind and heart to work in harmony, fostering a deeper understanding of the intricacies of life. The music and lyrics explore the essence of vulnerability, the significance of establishing boundaries, and the beauty of personal epiphanies that can shape one’s journey.

This album speaks directly to a specific audience: young women who are in the process of discovering their self-worth. Serving as a handbook for life, ‘Head Over Heart’ provides invaluable insights into the trials and tribulations that women may face as they navigate the world. Tai steps into a “big sis” role, offering guidance and reassurance. ‘Head Over Heart’ captures that pivotal moment in life when individuals learn to collaborate with their hearts while wearing the armor of self-protection. It underscores the possibility of finding happiness, maintaining loving relationships, and safeguarding oneself in a world that can be both beautiful and challenging.

‘Head Over Heart’ addresses the trigger words “naive” and “gullible” while celebrating the importance of maintaining a positive outlook, even in the face of adversity. It is Mistyque’s hope that her audience walks away from this project feeling “deeply understood.”

Must Listens: Go Crazy

Rapper Reg Mason unveils debut album, ‘TESTDRIVE’

New Jersey’s self-proclaimed misfit REG MASON, invites us in for a worshipful exploration centered around themes of slow growth and opposition to instant gratification with his debut album, ‘TESTDRIVE’.

Throughout the ten-track journey, we will gain a deep understanding of the 24-year-old rapper’s battles and what life’s test drive has looked like thus far. Drawing strength from not only within, but the roots of his family tree, Mason triumphantly diminishes the intrusive thoughts that try to lead him astray from fully stepping into his calling as an artist. The innovative hip-hop production by fellow New Jersey native CURT captures an essence of nostalgia, inspired by the soundtrack of Mason’s early teenage years which consisted of countless hours spent submerging himself into the underground east coast/Midwest hip hop scene, from EL-P, Das Racist, Danny Brown and Freddie Gibbs.

“TESTDRIVE’ is a spiritual callback to my early years, while also focusing on how much I’ve changed,” Mason explains. “It’s about learning to appreciate the slower road because heaven knows this is not for the charts. TESTDRIVE’ is a Delorean with a V12 engine under the hood. She might look old and dusty but, once you sit inside, it’s a weighted experience.”

‘TESTDRIVE’ is made of two parts, Side-A (CHECKERBOARD!) and Side-B (CHESSBOARD’), reflective of the idea that checkers and chess share the same board, yet require different strategies and approaches.

Side-A opens with ‘marah’,’ a spitfire offering that was the catalyst to the album’s creation. The charismatic “CHECKERBOARD!” follows, leaning into the coming-of-age theme as it feeds into Mason’s desire to continuously evolve. “pa’ (interlude)” is an old-school hip-hop inspired track featuring Mason’s father, who urges him to “let his confidence ooze off his spirit,” a motif throughout the album. Following is ‘VAUXHALL’, a call out to the neighborhood in Union, NJ where he grew up, a place that historically was home to black residents prior to integration. Fan-favorite ‘STÉ’ feat. JTT concludes Side-A, which sees the proud New Jerseyans’ unbridled flow answer his own question, “am I willing to sacrifice my artist dream for a lover who doesn’t support my vision?”

Side-B shows the complexity of the album with more personal subject matter and sample-blending, introducing a more nuanced view of Mason. Kicking off with ‘CHESSBOARD’, over soulful instrumentation, Mason croons, “Remember underground apartments with my Mom, dog, that’s low living.” “fearful’ / MA’,” the album’s focus track, sees him battle his intrusive thoughts, with questions like “Will my dad be around when I finally make it?” His highly praised single “HANDSHAKES’,” featuring fellow New Jersey native GINI, serves as a nostalgic walk down memory lane. Following is the title track ‘TESTDRIVE!,’ which proves Reg’s prowess as an innovator, as he effortlessly raps over a psychedelic beat. The album concludes with ‘SEQUEL’, encapsulating the overall coming-of-age theme, and ultimately accepting the unknown.

A proven visceral storyteller by nature, ‘TESTDRIVE’ is a testament to Mason’s ability to craft a sonic world uniquely his own, solidifying himself as one to watch with his debut full-length offering of self-reflective, experimental hip-hop. Check out his epic offering below…

Must Listens: CHECKERBOARD!, VAUXHALL, TESTDRIVE