Atlanta-based rapper TRVI has joined forces with fellow rapper Booka600 for the new single, ‘Nah Never,’ where the pair exchange their childhood experiences right through their uncertainties into young adulthood over a piano-led melancholic production.
Dedicated to close friends who have experienced a lack of confidence and departed for various reasons, ‘Nah Never’ is a firm reminder of never being afraid of what life presents – no matter how hard it gets – and never comparing personal achievements to others.
‘Nah Never’ music video was released on 18th March via Infinitude Records. Check it out below…
ALANA SUKUL is an exciting, new-on-the-scene artist emerging from South West London. With parents hailing from the Caribbean, she has grown up surrounded by the influences from her culture that she has interpreted into her image, musical style and character, while also blending in the vibe of hip-hop culture. Although she is often perceived as a soulful R&B artist, she refuses to be identified as fitting into any single genre and instead experimenting with a variety of sounds and styles such as her current favourite, R&B-tinged funk-pop.
Throughout 2021, the 20-year-old newcomer introduced listeners to her genre-blending style with dancey pop number ‘Be Friends’ and upbeat bop ‘Closer’, both with a deeper message that can be interpreted by the listener however they wish. One thing that’s clear, Alana doesn’t write love songs, instead her lyrics reflect the wide variety of struggles that life can throw up at you, but always with a positive attitude.
This is something that you’ll hear in her first release of 2022, ‘Good To You’. It’s a heartfelt reminder to cut yourself some slack and to not crumble under the pressure, which are present right throughout our lives, but for Alana, it’s young adulthood that she’s facing right now. Throughout the song, she incorporates dancehall rhythms and luxurious pop melodies into a simmering production.
Speaking about the main motivating behind ‘Good To You’, Alana Sukul shares: “Sometimes as young adults we try to live up to certain standards and pressure, this is just a reminder to live your life the way you want to.”
SHADES LAWRENCE‘s love for basketball strongly inspired her to pen brand new single ‘Infinite’, an upbeat and feel-good track from her upcoming album.
The hip-hop artist from Toronto was a Division I college basketball player in the United States, training outdoors early in the morning, playing as a forward on the court, posting up, and working hard all throughout the entire season.
‘Infinite’ serves as a reminder to do what you love in life. Check out the video here….
Coming on the back of his glorious debut single ‘One Eye Open’, which introduced listeners to his outlier fusion sound of R&B, alt pop and trap music, and caught the attention of tastemakers such as Capital Xtra, Earmilk, GUAP Magazine, 9Bills, Wordplay Magazine and Noctis Magazine, new genre-defying UK artist and producer RUFUS circles back to unveil his brand new single, ‘Taking Flight’ as he continues to build momentum towards his upcoming debut EP,
Written and produced by Rufus, ‘Taking Flight’ sees the young Wiltshire native pouring his heart out about the realities of following your dreams, persevering through and keeping to your chosen path, no matter how hard the terrain gets. According to Rufus, we should “always have the ultimate belief that you will reach your favoured destination in the end – maybe not today but one day for sure”. Sonically, the track is an exquisite R&B-trap offering with nuanced indie alt-pop sensibilities, and honest relatable songwriting.
Speaking about the inspiration behind ‘Taking Flight’, Rufus says, “the track came about when time was dragging on negotiating my deal (as always is the case when lawyers get involved). I woke up after another night shift of flipping burgers and washing dishes and felt real frustration. I decided to put it all into a song – I wrote, recorded and produced it in my bedroom on my small rig. The lyrics in ‘Taking Flight’ about not wanting to work in restaurants, cleaning dishes is not a diss on people that do, but rather a cry for something different for me as I’ve done it my whole life so far”.
Hailing from Wiltshire in the southwest of England, the gifted singer, songwriter, musician and producer fell in love with music from an early age and showed instant promise. From writing and performing at local venues as a teenager to producing for his peers while at college, Rufus has been honing his craft as an artist and is ready for the world to take him in. The exciting British talent has been hard at work with fellow producers such as TheElements (Stormzy, Headlie One, Zara Larsson), Remedee (AJ Tracey, Unknown T, Not3s), Kxlla K (Lethal Bizzle, Sneakbo) and Chris Rich (DigDat, Abra Cadabra) to bring the vision for his outlier fusion sound to life.
Here’s your chance to witness a newcomer on a rise; listen to Rufus’ new single below…
22-year-old Canadian rapper BANGGZ comes through on the song of the day hot spot for the second time, with an uplifting chant titled ‘Afro Pick’. The rumbling joint serves as encouragement for individuals to take charge of their lives.
The anthem for go-getters follows his 2020 track, ‘Open Up’. Check out ‘Afro Pick’ below…
New Lease Music 