YV Shells Takes His Neo-Soul & Punk Influences To A New Level With New Single, ‘LOSS’.

South London multimedia artist YV SHELLS‘ single, ‘LOSS’ sees him taking his Neo-Soul and Punk influences to a new level, creating a totally mesmerising sound.

Produced and directed by Yv himself, LOSS deals with the destructive nature of addiction to another person or a substance. Romantic riffs and punchy drums portray how the mind can be fooled into staying in a bad situation. He details the push and pull of abuse, using his captivating vocals to tell the tale.
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YV shares: “LOSS is a reflection on an addictive relationship and looking at how you can lose yourself in these situations. It’s a song about trying to separate the bad from the good and the paradoxical nature of wanting to stay in a bad situation.”

Born and raised in South London, Yvonne Shelling (his mother was hoping for a girl) makes music that combines his creative and chaotic energy with a sincere message: love honestly. A true multi-hyphenate, his talents extend beyond music to film, art and photography, having been featured in and supported by the V&A and Venice Film Festival.

Inspired by the likes of Bon Iver, Frank Ocean and Joy Division, it was during times of isolation in the pandemic that Yv started to experiment with playing the piano and began exploring new sounds. He enjoys bringing experimentation to the stage with a range of tracks that span Reggae/Dub to Rock and RnB.

Check check the video for YV Shells’ epic single below…

Muzi Drops Catchy Afro Dance Single, ‘I Know It’

With a slamming mix of funky house and Afrobeats, MUZI’s brand new single, ‘I Know It’, offers a respite from the darkness of the past year, a sense of hope and optimism for the future – something that is much needed in the current climate. ‘I Know It’ is the 5th single from upcoming ‘Interblaktic’ album, slated for release 1st October.

Released yesterday (8th September) by way of Apple Music 1 exclusive premiere, ‘I Know It’ details Muzi’s obsession with his phone as a way to comment on society’s social media/phone dependency. The accompanied visuals feature the artist locked in a gaze with his smart phone. “During my time of healing, I got addicted to being on my phone and social media to take my mind off of things. I wrote this song to sort of talk about my phone as if it were a woman I was in love with,” Muzi says.

With the ‘Interblaktic’ album just a few weeks from release, ‘I Know It’ brings an exciting precipice of Muzi’s release campaign with fans eagerly anticipating the artist’s 4th studio album.

Check out the video for the epic track below…

Tilly Valentine Shares Soulful Single, ‘Retail Therapy’

TILLY VALENTINE‘s latest single ‘Retail Therapy (feat. edbl)’ tells a light-hearted, witty story about shameless quick fixes. Written during the 2020 lockdown, Valentine says: “I wrote ‘Retail Therapy’ after the postman asked why I had so many deliveries! I was distracting myself with quick fixes; instead of rationally seeking therapy, I found retail therapy was a much more appealing alternative!”

Valentine effortlessly reveals her trademark jazzy influences in her latest offering; an elegant vocal which matches effortlessly with horns and soulful beats. With previous spots on New Music Friday, Low-Key and more, Valentine and edbl have collaborated on two previous songs ‘Table for Two’ and ‘Symmetry’, gaining over two million streams with playlistings across Starbucks, Costa and various retail stores.

Hailing a small town in Oxfordshire, Valentine moved to London aged 16 to attend The BRIT School, where her journey began following her debut single. Her tracks soothed the ears of many tastemakers having been awarded “Best Music Video” by Music Republic Magazine for her self-directed video. Since then, her angelic debut EP ‘Nothing Left to Say’, was broadcast by BBC Radio 6 championing her “beautiful pop music”, as did The BBC Introducing Mixtape. Her more recent releases ‘Calendar Girl’ and ‘Gin & Tonic’ have proven her to be a breakthrough artist to watch.

Tilly set the bar really high for 2021 with the addictive single ‘Retail Therapy’, Out now on your favourite music provider. Check it out below…

Theo Tams Shares His Most Personal Work To Date, ‘Quit U Love’

When THEO TAMS wrote single ‘Quit U Love’, he was at the height of his alcohol addiction.

He said about his experience: “Drinking constantly, I reached a moment of clarity where I started to see my addiction for what it was – an abusive relationship that I just didn’t know how to leave.

The next morning, I woke up early, packed my laptop and microphone, then walked to a lookout point on a hill where you can see for miles. I chose to record the demo at this spot – a place where I could see into the distance – because so many areas of my life felt like they had come to a standstill.

‘Quit U Love’ is taken from Theo’s EP, ‘Trilogy II’, a collection of songs that are each unapologetically him.

Have a listen to his steady journey into sobriety below…

Song of the Day: Otherside – Marcus Haran

Showing he’s unafraid to broach topics others fear to tread, Toronto’s trap-soul hip- hop artist MARCUS HARAN  drops his new single, ‘Otherside.’

His latest offering explores the theme of addiction, abuse, and mental health, accompanied by Haran’s very real, very raw lyrical storytelling roots found throughout his breakthrough LP — ‘Marcus Haran: A True Story. a Soundscape to in-Difference. (2018)’. The 10-track conceptual album of jazzy, velvet vox was rife with truth-telling, touching on his life story being a Parisian-born Sri Lankan refugee, having vitiligo, and painful childhood memories of being used as a drug mule, and experiences with depression and abuse.

“This is a tragic love ballad,” he offers of “Otherside.” “It’s me telling the story of a fatal attraction between two people in love, but also the relationship between someone and the addiction that loves them. Making the music video for this was an emotional experience for everyone involved,” Haran shares. “Especially the actors portraying the two main characters: some reactions weren’t always an act…”

“Although addiction, abuse, and mental illness in general are topics addressed in ‘Otherside,’ I also wanted to highlight recovery through understanding that there are options. My hope for this video is, if someone recognizes the situation, they can get help — whether for someone they love, or for themselves.”

‘Otherside’ is available now on all DSPs. Watch the official music video for the hard-hitting single below…