Following her 2020 debut single, ‘Mistletoe Kiss,’ which went viral on TikTok with over 15K video views and 10 million streams, urban pop princess GIGI VEGA comes through with another slammer called ‘Down Crazy’, which possesses an infectiously thumping bass with melodic R&B tones. The accompanying video features Gigi Vega, having a good time at a summer pool party, which has garnered over five million views since its release in August.
Gigi Vega’s father, who’s a jazz musician, taught her anything there is to know about music from a very young age which led her to write songs from the age of 12. Now a chart-topping artist, Gigi has worked with Grammy-winning producers 1500 or Nothin’ (Bruno Mars, Justin Timberlake), Tommy Brown (Ariane Grande), as well as Blaq N Mild (Drake, Beyonce) and Hookman (Jason Derulo). Her music has also received regular attention on iHeartRadio.
Described as a triple threat, Gigi Vega has appeared in the ABC Hallmark movie The Makeover, alongside Julia Stiles and David Walton.Gigi Vega’s single, ‘Down Crazy,’ is out now on all major platforms. Why not take a peep at the summer-filled video below..
Following the release of his last single, the soulful and aspirational ‘Up & Up (Heavens Above)’, which was supported by the likes of Capital Xtra, KISS FM, Amazing Radio, No Signal, Wordplay Magazine and GUAP Magazine, among others, British rap artist and producer AKS aka the “three letter man” is back with an introspective and deeply personal new single titled ‘PARITY’, as he continues to tease towards his long-awaited third EP As Plane As Day: Departures & Arrivals, which will conclude the South London wordsmith’s long-running ‘Modes of Transport’ EP series.
Produced by AKS himself, under the veiled moniker #3Letters, with live instrumentation from guitarist Adrian Remedy (Ed Sheeran), bass player Benjamin Muralt (Ledisi, Ill Camille, Pixie Lott) and keyboardist Charlie Stacey (Yussef Dayes), ‘Parity’ is a rich and textured rap track, layered with lush synth keys, glorious melodies and vibrant guitar licks, over which AKS wears his heart on his sleeves in truly captivating fashion. Switching up his rap flow into a bouncy melodic quickfire rhyme iteration that captures your attention, AKS speaks honestly to the pressures and aspirations of a black father.
Speaking about the inspiration behind ‘Parity’, AKS says, “The song is about purpose really. The notion that we do the best we can for our kids so that their starting point in life is beyond where ours was. I’m sure that was also our parent’s aim, and in that from generation to generation, there’s a sense of commonality in that. Parity. I wanted to explore generational differences – both the things that separate us from the generations that came before us, and those points of commonality that unite us. Like, wanting the best for your kids is universal right?”
Unpacking the record further, AKS adds that ‘Parity’ was “born out of conversations I was having with other parents about the hopes and dreams that they had for their kids and the struggles they had with their own parents. More and more, I realised that many of the choices that we’re making as parents are the same choices that our own parents were faced with, and try as we might to step with our best foot forward and usher in a world that we’d be happy for our children to inherit, some of those aspirations don’t come to fruition. We’re all learning on the job. Still, we pour out our best for them”.
Heralded as one of the finest lyricists in the UK by the likes of Hypebeast and Okayplayer, with co-signs from Public Enemy’s Chuck D and Jay-Z collaborator Young Guru, AKS has always had a real sense of palpable excitement around his music from fans and critics alike. While his last EP Train Of Thought earned him two nominations at the inaugural Unsigned Music Awards, and his last single ‘Up & Up’ was championed by DJ Semtex at Capital Xtra and KISS FM’s Ellie Prohan, the South London native is excited for what’s to come as he gears up to close out his ‘Mode Of Transport’ series in 2022.
Memphis rap star NLE CHOPPA‘s energetic single ‘Jumpin’, featuring Chicago rapper Polo G serves as the first release from Choppa’s EP ‘Me vs. Me’, released last Friday (3rd December). The fiery track finds the duo in search of cash and come ups. An accompanying cinematic video explores similar themes, featuring the pair in a multi-act heist story fit for the big screen.
‘Jumpin’ puts Choppa’s precise flows at centre stage. Flipping through flexes and delirious threats, the track lets him show off what he does best. “Play with my cash and I’m on your ass,” he raps. “Like the pockets on the back of your pants.” His ability to blend clever one-liners with a sense of menace is on full display, an approach that Polo also adopts on his melodic verse.
The accompanying visual plays like a classic heist film, with Choppa and Polo serving as the stars. Armed with guns, masks, an armored truck, and dazzling grills, the duo embark on an epic bank robbery, only to get into a shootout with the cops. Like Robin Hood, though, the crew escapes, and the pair end the video chuckling with one another, thumbing through their spoils.
Last year marked his first Top 100 single and 1Xtra playlist in the UK with ‘Walk Em Down’ featuring Roddy Rich and this along with his release with Lil Baby ‘Narrow Road’, another UK success was supported by Tiffany Calver, Tim Westwood, Kenny Allstar
This new collaboration is the latest track in a wildly successful year for NLE Choppa. In August he released the hard-hitting ‘Mmm Hmm,’ which followed June’s poignant, introspective ‘Letter to My Daughter.’ On April 1, he dropped his beloved ‘First Day Out,’ a freestyle over SpotemGottem’s ‘Beat Box.’ The video has since achieved 65 million views on Youtube and the track was eventually reissued as an official remix called “Beat Box 4.” Back in January, Choppa dropped ‘Picture Me Grapin,’’ with a video paying homage to Tupac Shakur. The visual was released at 11:11 AM on January 22, playing up Choppa’s fascination with numerology and spiritual enlightenment.
Choppa continues to push himself and the culture forward. He crashed the Top 10 of the Billboard 200 with his 2020 debut album, Top Shotta. He achieved a record run of 24 weeks atop Billboard’s Emerging Artists Chart. To date, he has gathered 5 billion-plus global streams, six RIAA-certified plaques, a spot on the 2020 XXL Freshman list, and a nomination for the 2020 BET Hip-Hop Awards’ Best New Artist and was recently featured on Billboard’s “21 Under 21” list.
With ‘Jumpin,’ Choppa continues his run as one of the most exciting MCs out, in addition to proving his mettle as a worthy collaborator. With Polo G joining on the ride, NLE Choppa has converted his momentum into another hit.
Why not check out the video for ‘Jumpin’ (released on NLE Entertainment/Warner Records)
The ultimate “boy-next-door,” MARK AMBOR has captured the hearts of millions, emerging as one of pop music’s freshest voices. After the success of his recent single, ‘The Long Way’ (which received over 1.2 million streams in under a month), Mark returns with ‘Company’, a self-produced pop anthem gleaming with bright synths and live drums. His rapid ascent from unknown to breakout viral success places him on a trajectory with some of the most exciting names in rising pop music today.
Speaking on the inspiration behind “Company,” Ambor says, “I wrote this song during quarantine when I was missing everyone and everything that made me feel alive. I was talking to a girl that I was falling away from, I hadn’t seen my friends in a while and the whole idea of the song just flowed out of me over a piano riff one day. The idea is simple: life is better with each other. Which, for me, really highlights an important feeling I want to convey; realizing we’re not alone and celebrating ourselves, with one another, for all we’re worth.”
23-year-old New York native Mark Ambor is a self-taught guitarist, producer and vocalist who has been playing piano since the age of 7. While music has been a constant throughout his life, this past year has been the most defining for him as an artist. By sharing a variety of demos and covers on social media, he has rapidly captured the hearts of fans who are eager to hear more from him. In October 2020, he had just 2000 Instagram followers and he has now grown his audience to 235K on Instagram and 236K on TikTok.
His new release, ‘Company’ arrives on the heels of ‘The Long Way,’ is the first single he shared since his viral success. Why not check out the lyric video for the single below…
After being nominated as Best New Artist for ACAM Awards with his first three songs released in 2020, Costa Rica-based indie-pop singer JAVI JIMENEZ follows up with a rather melodically catchy tune titled, ‘Better Without U,’ a great introduction to his upcoming debut EP.
The singer worked alongside guitarist Alberto Álvarez, mixing their songwriting, guitar arrangements and production abilities to shape the songs into thought-out emotional pop songs that fit nicely in the libraries of fans of LANY or The 1975.
Speaking of the single, Javi says: “‘Better Without U’ is about that “fake it till you make it” attitude in getting over someone. When you’re in your most vulnerable and honest, at 3am, you admit you would do anything to get back to your loved one, but you feel like you could never show that, so you pretend you’re ok, you lie and say you’re better off. This lie escalates and, often, leads to harmful overcompensation trying to hook up constantly with whoever you can, ironically leaving you feeling even more alone in the end”
Why not check out the emotive yet catchy single below…
New Lease Music 