Hip-Hop Upriser Coll Drops Fiery Track, ‘Who’s That’

Rapper, producer and songwriter COLL comes through with his next highly anticipated and highly energetic new release ‘Who’s That’, accompanied with a fun, quirky, character-esque style video. His second single of 2021, ‘Who’s That’ follows ‘L8 Nights’ an anthem made for the motivated which dropped in April.

Showcasing a new side to COLL, ‘Who’s That’ stands as a more light hearted offering yet remains consistent with the top quality from the Norwich-based artist. With the electric beat, quick witted lyrics and ridiculously catchy chorus proving as strong trademarks for COLL, ‘Who’s That’ is another glorious string to an ever growing bow.

Promoting the importance of positivity and hard work, COLLs music remains a welcomed breath of fresh air in the Rap & Hip Hop world. Emanating an incredibly uplifting energy, the young Rapper discusses the importance of self-love, motivation and accomplishes this in an assured, empowering and well-versed way.

COLL continues to keep the momentum going as he leads up to the release of his third upcoming mixtape, Blue Magic 3…until then, hit play on the video for ‘Who That’ below…

Song of the Day: I Don’t Trust You – K-Riz

On the heels of his critically hailed The Room EP, Edmonton hip-hop/R&B artist K-RIZ getting ready to drop his sophomore full-length album, ‘Peace & Love’, due out on September 24….and first up from the project is single, ‘I Don’t Trust You.’

About an unfaithful lover, K-Riz confronts an ex-flame’s betrayal and deception, setting his melodic raps to a tender R&B-pop bounce assisted by production from J. Deppisch and Grammy-nominated LordQuest. Juggled into his wordplay, he recounts the good with the bad.

“When you fall for someone, it’s hard to trust what your intuition may be telling you,” K-Riz says of the song. “You miss the red flags. You want the person you’re with to be who you think they are, even if they’re someone completely different than what you set them up to be. When trust has been broken, that’s always going to be in the back of your mind. If you can’t trust, you can’t fully love the one you’re with, even though you want to try.”

Originally set for release in early 2020, K-Riz put Peace & Love on hold once the pandemic hit, choosing to delay the project until the time was right. Then things took a turn for the worse when the rapper was in a near-fatal car accident in the summer of 2020, an event that inspired The Room EP. That effort drew attention from Complex, Exclaim, CBC’s The Block, CBC’s The Strombo Show, and peaked at the #2 spot on Canadian college radio’s National Hip Hop Chart.

With Peace & Love, K-Riz goes back in the narrative arc of his life, recounting how he found the other side of a gutting heartbreak and series of upheavals. Not a breakup album per se, but a record that captures his personal breakthrough as a result of the fallout.

K-Riz’s stunning sophomore, Peace & Love, is slated for release on September 24…but for now, have a listen to its first release below (highly recommended)…

88YAMI Drops Track ‘My City’ Featuring YourBoyMars

After the highly anticipated ‘My City’ record was teased at various live performances by 88YAMI and Yourboymars, the track is finally out for your inspection! ‘My City’ is a homage to the 6K, also known as Perth, where both artists come from and credit as the city where they started their music career.

88YAMI has been a widely known name in Perth’s hip-hop & rap music scene with previous releases ‘The Plan’, ‘Mrs Sippy Queen’, and ‘Movement’ crossing over 250k streams collectively while being featured on prominent Spotify editorial playlists.

‘My City’ is a perfect showcase of 88YAMI’s catchy melodic rap sound, where he shows off his smooth delivery over a blend of soft guitar string melodies and an aggressive 808 kick, produced by Roki Beats.

For a track titled ‘My City’, fellow Perth artist Yourboymars was the perfect heavy hitter to come in on the second verse. The artist has created a huge buzz for his small but highly valuable discography that has been featured on multiple influential blogs, and prominent music streaming placements.

Check out the video for ‘My City’, directed by Seto Kiswoyo and Reid Garnaut.

Mickey Factz Responds To Royce Da 5’9″ In Fiery New Diss Track ‘WRAiTH’

The sensational battle between rap Gods Royce Da 5’9 and Lupe Fiasco is just the most recent piece to the everlasting debate of who should be crowned the best emcee. Enter MICKEY FACTZ. After being called out by name in round one, and antagonized by both Royce and Joe Budden on Instagram Live, the XXL Freshman alumnus unleashes his fiery response ‘WRAiTH’. Released on SoundCloud on Monday 26th July, the AWSME J-produced track finds Factz cleverly weaving in and out of styles for exactly 5 minutes and 59 seconds to proverbially “check boxes”.

‘WRAiTH’ arrives ahead of the forthcoming release of ‘The Narrative’, Mickey’s collaborative EP with fellow XXL Freshamn alumnus Blu and Grammy-nominated producer Nottz (of 9th Wonder’s Soul Council).

Check out ‘WRAiTH’ below…

Song of the Day: Essence – AC3 (ft. JAY.P)

AC3‘s second solo single ‘Essence’, sees the Irish rapper taps fellow rap artist JAY.P to work their magic on a summer-charged, Afroswing beat by JBJ.

AC3 displays his vocal capabilities with flowing melodies while singing about a broken relationship. Upon completion of recording, he felt something was missing and approached JAY.P about laying down a verse. JAY.P spices things up with his straight to the point rap verse.

Expect a string of pumping music and striking videos from this promising upriser…but for now, check out the video for ‘Essence’ below…