Florida rapper, singer, producer, and hitmaking CEO JORDAN HOLLYWOOD‘s single, ‘The Ugly Song,’ is one hell of a speaker-rattling joint. Featuring Timbaland, ‘The Ugly Song’ serves up as the lead single from his upcoming album, ‘Only the Paranoid Survive’.
“It’s crazy how 20 years ago how I enjoyed this song as kid and now it’s part of my legacy. It’s one thing to get a Timbaland beat or to get him to clear a sample but it’s special when the legend himself steps in the booth with you and adds his touches to your vison,” says Jordan Hollywood. “I never in a million years thought I’d get to work with the hitmaker. With the video I told the director ‘I want this shit to feel like an open world video game where I have freedom to randomly do things my way.’ “The Ugly Song” is just the start.”
An homage to Bubba Sparxxx’s Timbaland-produced single “Ugly,” “The Ugly Song” is a banging reinterpretation that flips the early 2000s classic for a new generation. The instrumental deftly chops Timbaland’s Bollywood-influenced melodies and pairs them with quaking drums and trap percussion. Offering both his blessing and his vocals, Timbaland delivers his signature ad-libs (“ficky ficky”), while Hollywood effortlessly glides over the beat.
The video, directed by Austin McCracken and filmed in Los Angeles, makes liberal use of visual effects (and openly nods to that at the end), dropping Hollywood into a wheat field accompanied by a horse who eventually kicks him in the head. The rapper continues to get knocked into or out of various colorful scenarios. Both the video and the song break from expectation, showing that Hollywood is willing to challenge himself, share a laugh, and execute a variety of vibes.
‘The Ugly Song’ is Hollywood’s first release since 2019’s “Testament,” wherein he recounted the hurdles and hurt he’s endured on his rise. Check out the epic video for the single below…
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