Owner of NEW LEASE MUSIC blog, which showcases the latest releases from indie and unsigned artists, and NEW LEASE MUSIC PROMOTIONS, which promotes indie/unsigned artists via blogs/magazines, radio, independent and Spotify playlists
Brooklyn based singer-songwriter and producer RICHARD OROFINO‘s single, ‘Fake Me’ is a dark pop masterpiece. Switching between all moods of new wave pop, with a trippy autotuned vocal, the track that is quickly becoming a signature musical move of Richard’s. 80s synths and 808’s fill the track and encapsulate that angsty mood that Orofino has created with such an ease, with an extra mixture of drum samples sitting underneath his swooning vocal.
Describing the meaning behind ‘Fake Me’, Orofino explains:
“Fake me is about your own doppelganger. The self-punishing evil twin that constantly tries to convince you that what you believe to be truthful about yourself, is wrong. I live in this dilemma a lot, where I have some sort of issue involving myself and then decide to confide in myself only to find I’m my own biggest enemy.
This self-doubting twin of mine who lives in my head, always tries to tell me to do things for other people. “Give other people what they want, and you will find yourself in a successful position.” Rather than creating and working on something that I most definitely love and feels personal, be that image of what you expect other people to respond to.”
The San Franciscan rising star, ZOLA‘s first single off her forthcoming EP, ‘Glitter and The Gold’, speaks of the singer/songwriter’s hesitancy to move to Southern California.
“‘Glitter and the Gold’ was written directly after a phone call with someone telling me that if I didn’t move to Los Angeles I would never be successful… “Glitter and the Gold” flooded out of me in less than an hour. I wanted this song to be about how family, community, and knowing yourself are more important than going to any party or signing any deal because the money looks appealing. It’s about knowing who is on your team and making sure they genuinely believe in your authentic self and art. I want to work with people who know me because knowing me is understanding the music I make.” – ZOLA.
Here’s your chance to check out ‘Glitter and The Gold’ below…
Following the release of powerful melodic afrobeat track, ‘Exile’, a tribute to South African singer and activist Miriam ‘Mama Africa’ Makeba, multiplatinum French producer, BLASTAR follows up with an other Afrobeat banger, with a Rub-A-Dub style with latest, ‘Solo’.
Blastar has produced tracks for reggae/Dancehall heavyweights including, Beenie Man, Tyga and Admiral T, so this guy is no flaker; check him out below…
Artist/producer Callie Reiff and singer-songwriter Kaeyra have teamed up to deliver single, ‘Heart Ain’t Safe’.
The track represents another bold progression for multi-hyphenate act Callie Reiff who has been making waves this year with a string of impressive singles. On ‘Heart Ain’t Safe,’ her soaring soundscapes and hypnotizing beats provide a cinematic base for Kaeyra’s soulful vocals — it’s the perfect example of Callie’s signature ‘indie-club’ sound, which she describes as a fusion of “pop/indie-forward vocals and New York club energy production.”
“‘Heart Ain’t Safe’ is about that one person who is always in the back of your mind. Wherever you are at, you know if they were there you would ditch the party to be with them,” Callie says. “I tried to mimic the lyrics with a somewhat dark feeling bassline, intense drums, and an energy that makes you want to be in the middle of a dark rave dancing with all of your friends.”
Emerging with an air of mystery J-ONYX has a presence that can’t be ignored. Commanding attention with her deep tone and dynamic flows, her first release ‘Can’t F With’ captures her innate and undeniable talent as an artist. Her latest release has already landed support by DJ Target on BBC 1Xtra, DJ Shortee Blitz on his KISS FM and KISS Fresh show and Charlie Sloth will be adding the track as his Hood Heat of the week and he will also support on his Apple Music playlist. Choosing to keep her identity concealed for the time being, J-Onyx wants to let her music do the talking, as often young female artists can be over sexualized in the music industry. Catapulting through the ranks she joins the ‘Champions League’ as she ‘eliminates all of the tournaments’ and earns a rightful place as a one to watch in the UK rap scene.
The serendipitous calling to become a rapper can be pinpointed back to November 2019 where she was teasingly dared by her friends to rap an off-the-top-of-the-head freestyle and upload it onto her Instagram. Gaining an overwhelming reaction, the freestyle uncovered her natural gift with rhymes and flows and allowed her to nurture the talent into a dream career. To date she has released 3 freestyles on Instagram and her second freestyle for ‘Murda Murda’ received some strong support and was picked up by DJ Shortee Blitz and DJ MK on the KISS FM Hop Hop show.
Her exposure to music was planted long before the freestyle and the London based British rapper, singer and songwriter grew up immersed in a musical household. Building the fabric of her musical DNA her mother and elder siblings introduced her to an assorted collection of music, which ranged from Reggae, Dancehall and Hip Hop to UK Garage, Afrobeats, Rock and Indie. Her musical roots grew beyond her immediate family as her uncle was also a member of reggae band UB40.
Going against the conventional route, J-Onyx followed her own path, although she had the encouragement of her family she dropped out of school at a young age and found herself in challenging situations. What became evident was that the music was a constant and the turning point was getting into Brit School and attending drama school. Since her studies her path has led her to explore performing arts as well as pursuing a career in the property business. She has now found herself gravitating towards music as solo artist and ‘Can’t F With’ is a great introduction to her sound.
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