Song of the Day: Florida Water – Asha Imuno

LA-based genre-defying artist ASHA IMUNO‘s single, ‘FLORIDA WATER,’ is a soul-stirring offering which sees the breakthrough act navigate the complexities of love and nostalgia. In ‘FLORIDA WATER,’ Asha builds a sonic world sewn with anecdotes from his most intimate relationships, resulting in an introspective, cathartic offering boasting the utmost whip-appeal vibes. Co-produced by Asha, Zach Ezzy (Jordan Ward, Smino, Alex Isley) and Jack Dine (Robert Glasper, Alex Isley, Masego) ‘FLORIDA WATER’ marks a departure from the conventional, paying homage to classic hip-hop but with a modern twist, incorporating warm elements from 70s and 80s R&B/soul.

On the inspiration behind the single, Asha explains, “FLORIDA WATER is a cheeky grin at an entire complicated and beautiful phase of my life. It’s a lighthearted Frankenstein of my love experiences— the ones that feel too good to be true in the best and worst of ways. By melding these different experiences into one story, I can more easily reflect on how I process love, and what nostalgia feels like for me when it comes to love.”

The official music video, directed by Angel Orozco, sees Asha masterfully explore the complexities of love and self-identity, creating a series of silhouettes that explore the universal struggles and triumphs within the context of a suburban black family. Between the oldest daughter, youngest son, mother and father, the video delves into the intricacies of romantic love and how it influences each individual’s self-love, as well as their capacity to love their families. Drawing inspiration from cinematic masterpieces like “Moonlight” and “Atlanta,” the visual is a deeply vulnerable, honest, and provocative reflection of the black experience.

Asha is an absolute self-starter, having built his music career from the ground up. His cult following was ignited with his breakout single “ZIG ZAGGING,” which has accumulated 10M+ streams on Spotify. His innovative spirit has led to recent career milestone moments, including being named one of Pigeons and Planes Best New Artists (September 2023) following the release of his spitfire single ‘DID I CALL AT A BAD TIME?,’ ft Atlanta native Rizz Capolotti. He performed at A Toast To Black Hollywood during this year’s BET Awards, and is a member of the POC-led artist community KOGO (home to CONNIE, Alé Araya, Curtis Waters, KOAD & more). The rising act has earned co-signs from the likes of Jordan Ward, Diddy, and Hit-Boy alongside collaborating with buzzing upcomers like Aaron May and AG Club.

‘FLORIDA WATER’ serves as the third single from Asha’s forthcoming debut album ‘PINS & NEEDLES’, further solidifying his storytelling prowess and his ability to capture duality through soul-stirring melodies and thought-provoking lyricism. He invites you to join him on this musical journey, one that will resonate with anyone who has experienced the intoxicating allure of love, its bitter aftertaste, and the pursuit of warmth in its various forms. Check out the video below…

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Äyanna brings on the holiday season with ‘Christmas All Year’

East London singer and songwriter ÄYANNA rings in the holiday season with her incredible Christmas single ‘Christmas All Year’. Inspired by R&B legends like Mariah Carey and Destiny’s Child’s Christmas offerings, this festive bop showcases Äyanna’s inimitable vocal range and pop girlie sensibilities with a sprinkling of Christmas cheer. The single arrives last Friday (8th December) with a sparkling, festive video directed by Jodeci Zimmerman of Äyanna in a glistening winter wonderland.

Speaking on the single, she shares: “Christmas All Year is a fun and feel-good song that is perfect for anyone who wants to feel loved up, and like the main present at Christmas time. It felt like second nature to talk about being the center of attention at Christmas because this is how I’ve always felt every year, being the only daughter in my family. I especially love the idea of extending that dynamic into a romantic relationship.

What I love about the song is that it feels old school and new school at the same time. I enjoyed paying homage to Rnb legends like Destiny’s Child and Mariah Carey, who made christmas classics, whilst adding my own personal touch.”

This track follows her ground-breaking debut In ‘A Perfect World’ EP released earlier this year via LVRN. The striking body of work arrived amidst of a slew of early co-signs for the young artist from celebrated artists such Stormzy, Summer Walker, SPINALL to name a few. The towering body of work centered around her signature mosaic of pop, infused with R&B, soul and beyond quickly earned her large acclaim and established her own uncharted lane in music with support from Complex, The Independent, Crack, The Line of Best Fit, Teen Vogue, +44 Amazon, Spotify RADAR UK and more.

Äyanna first captured the attention of the internet and industry tastemakers, through her now viral home videos that showcased her vocal prowess. She now joins the ranks of celebrated LVRN artists such as 6LACK, Summer Walker, DVSN, Davido, SPINALL, Baby Tate and more. With the support of the groundbreaking label and collective, it’s undeniable that Äyanna will establish herself even further as a force in music and beyond.

Check out ‘Christmas All Year’ video…

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Song of the Day: Wonder – Classified 

Canadian rapper and producer CLASSIFIED‘ single ‘Wonder,’ which features fellow Canadian native singer-songwriter Ian Janes, paints a picture of an individual grappling with personal loss, societal challenges, substance use, and questions about identity and existence. It’s a profound reflection on life, questioning the ‘whys’ and ‘hows’ of reality and trying to find meaning amidst struggles.

“I’ve had a lot of time to think over the years…really any time I’m not on the go my mind is usually racing. I think a lot of people are like that too…just wondering about things,” says Classified. “It’s like when you go to bed at night and all of your thoughts come at once, this is what that song reflects. Thinking about various personal what-ifs, questioning society, wondering why things are the way they are. The things we wonder can feel personal, but really, we aren’t that unique. This song connects my personal thoughts to what everyone else might wonder about too, giving a glimpse into both my life and our shared experiences.”

This track (penned, crafted, and captured by Classified) skillfully illustrates an individual wrestling with intimate sorrow and daily contemplations. It offers a deep introspection on life, inquisitive about the mysteries and mechanics of this world, while endeavoring to unearth significance amidst life’s trials.

‘Wonder’ is out now via HalfLife Records and Big Story Entertainment, why not check not the compelling video below…

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MeRCY releases a new horror themed EP + music video

Spooky season might be well and truly over, but Florida’s MeRCY decides to keep the scary hours alive as he at last brings his ‘Michael Myers’ EP to life.

The artist continues to build his “Michael” catalog of releases with the second installment of the series as he previously dropped the EP ‘Iron Mike’ back in January. Now MeRCY strikes again but this time with no gloves over his hands, only with a mask over his face as he takes on the persona of Michael Myers. You’ll find yourself encaptivated for 22 minutes while MeRCY delivers deadly blows of lyricism over the dark and grimy sounds provided by Slimrock, Homage, Flowers In Narnia, JQ Mr. 54, Kubo and Livin’. Standouts from the EP include ‘Scary Hours’, ‘Death Note’ and ‘Myers Theme’. Whether he is going round for round in the ring or slicing and dicing up his foe, MeRCY is now two for two with his “Michael” themed projects.

If the EP wasn’t enough for his fans to indulge in, Merc’ also gives the greenlight on the release of the visual for track 3 ‘Scary Hours’. Directed by Ike Anyanwu, the black and white video brings those scary hours in Broward to life as MeRCY comes face to face with the Michael Myers persona in the thriller visual.

Why not check out the EP below…

Must Listens: Evil vs Good, The Boogeyman (Holy Ghost)

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Holysseus Fly shares stunningly personal debut solo EP, ‘Birthpool’.

A tribute to her grieving process and subsequent creative rediscovery after recovering from breast cancer in 2021, HOLYSSEUS FLY‘s debut solo EP ‘Birthpool’ is a truly special six-tracker that brims with magnetic strength, devastating emotion and heartfelt beauty.

Opening proceedings with the first song written for the EP, ‘Bloom’, a track borne of self-imposed pressure during lockdown to write again after recovering from treatment, the scene is set for the EP’s themes of creative reclamation. Holysseus sings ‘I’ll bloom when I choose to’, a statement of determination to create for only herself. As the sonics progress from a skeletal beat through to a deep, harmonically-rich drop, driven by Holysseus Fly’s captivating vocal, the EP’s opener registers high on strength via stunning vulnerability.

‘Marigold’, released as a B-side to ‘Bloom’, is as devastating as it is beautiful. Brooding keys and a steady heartbeat kick drive the track as Holysseus’ yearning vocal builds to its heartbreaking climax, cracking with emotion. Easy to hear why this had big support from Annie Mac on her Chill Playlist and Jamz Supernova’s ‘Hit Reset Track of the Day’ on 6 Music on its release.

‘Within The Water’, sees the artist working through her fears via another soaring, heavenly vocal performance which received huge support on its release from Tom Robinson’s BBC Introducing Mixtape, as well as an audio walk feature on BBC 6 Music with Chris Hawkin and seen here discussing on ITV News.

In ‘Under Your Sun’ we see the singer’s jazz roots come to the fore in a mellow soundscape topped with deliciously soulful vox that convey lyrical themes of creative rebirth and strength through adversity with typical aplomb.

Holysseus Fly expands themes of empowerment with a lightness of touch on ‘Teach Me’, produced by The Staves’ Rob Pemberton and recently added to the BBC 6 Music playlist. A challenge to undermining patriarchal voices, we see the artist step into her main character energy with a knowing sideswipe at anyone who might dare come for her. A feminist flag in the sand delivered with signature radiant vocals and one of many ‘chef’s kiss’ moments on the record.

losing Birthpool is the gut-wrenchingly gorgeous ‘A Weight Too Heavy’. The track swirls with grief, self-examination and sense of release after a period of intense mourning. The shattering lyric ‘I can’t look for the ‘why’’ is delivered with rawness and immensity and confirms Holysseus Fly as an artist with a real gift for emotional honesty, not to mention heartstopping vocal abilities.

Deeply moving, sonically captivating and truly remarkable Birthpool is a jaw-dropping debut from this one-of-a-kind artist. A spellbinding star turn and solo debut from the Bristol based vocalist, songwriter and pianist. Do not sleep on witnessing her incredible journey through rebirth and rediscovery live with November’s shows likely to sell out as quickly as her previous dates. Holysseus Fly will also be supporting 6 Music’s Tom Robinson on his forthcoming sold-out UK tour. Big things lie ahead for this exceptional young talent.

Holysseus Fly says: “I started writing Birthpool in Spring 2021 when I was feeling low recovering from treatment for Breast Cancer. Just like a seed having been planted in winter, I cared for a growing garden of creative ideas and allowed myself to write what I really wanted. I had been holding myself back with self doubt and fear that expressing my feelings about cancer would make it my identity as an artist. Looking back on the process of making the EP, I see this music as a true and honest reflection of moving through post-cancer grief and nurturing a new creative identity. This is my Birthpool.” Have a listen below…

Must Listens: Bloom, Under The Sun, A Weight Too Heavy

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