North London rapper ASHER KOSHER – founding member of both the Hackney-based Root 73 studio and acclaimed multi-artist label platform, The Silhouettes Project – returns with the fourth single to be lifted from his forthcoming, as-yet-unannounced new project.
Following opening singles ‘On Our Street’ ft. Bel Cobain, ‘Focus’ featuring Eerf Evil and the biting social commentary of ‘Mug’, ‘Just Another Day’ turns the next page in Kosher’s lyric book. Joining forces with friend, long-term collaborator and COLORS alumni, Manik MC, as well as C.REM, ‘Just Another Day’ paints an unfiltered picture of inner-city life; the grind, the pressure, the vices, but also the friendships forged along the way.
Released alongside a self-directed official video shot across greying London streets – interspersed with shots of Kosher, Manik MC and C-REM enjoying a game of pool in a soft-lit local pub – ‘Just Another Day’ adds more fabric to the patchwork Kosher continues to weave, as he moves closer to announcing his new full-length project.
Raised on a diet of A Tribe Called Quest, Tu-Pac, Eminem and later, UK rappers like Dizzee Rascal, Sway and Choong Family – as well as Benjamin Zephaniah’s 2004 book, ‘Gangsta Rap’ – Kosher’s love of lyricism runs deep.
After spending years honing his craft – including supporting hip-hop royalty in The Pharcyde and KRS1, as well as legendary UK rapper, K Koke during his early twenties – ‘Just Another Day’ lands as another entry point to the evolution of Asher Kosher; rapper, thinker and pillar of his community.
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