Song of the Day: Ring My Line – Promise King (ft. Headie One)

Following on from his second single of the year following ‘Slow Down’, which was widely supported by i-D, The Independent, Highsnobiety, DJ Target and more, KING PROMISE brings on the party vibes with track, ‘Ring My Line’. Featuring Headie One, who rolls out imitable laid back bars, King Promise deliver his silky smooth crooner lyrics over a vibrantly smooth afro-fusion sample.

The First Films Worldwide directed video, brings to life the hypnotic single. Filmed on Ghana’s lush tropical coastline, the three-and-a-half minute production features both artists, soaking up the vibes surrounded by statuesque, goddess like women to soon head to an after-hours party.

Born and raised in Accra, Ghana, King Promise is an ardent storyteller inspired by life, love, family, hustling and partying, over an irresistible blend of afrobeats, hip hop and R&B. Since first releasing music officially in 2017 via Soundcloud, Promise’s fanbase quickly began to swell as word spread and a huge buzz manifested locally. Before he knew it, his career had taken off and he now counts fans in the likes of GQ, Complex, Boiler Room, BBC Radio 1 and more. Though a humble guy not bothered by numbers, he has over 35 million streams on his top 5 tracks on Spotify alone and 2.6 million followers on his socials and claims Ghana’s most streamed album of all time with his 2019 album, ‘As Promised’ (which saw him share tracks with Raye, Wizkid and more). With his irresistible signature crooner lyrics and palpably warm and danceable energy, King Promise is somewhat of a hidden gem outside of West Africa.

‘Ring My Line’ is part of an incredible new project he wrote over lockdown which he’s yet to shed light on…check out the video below…

Song of the Day: Good Thing – Harry Cracknell

HARRY CRACKNELL‘s break up record, ‘Good Thing’ is a mature offering, showcasing both the 22-year-old’s vocals and songwriting ability. Always possessing a love for music, as a teen, Harry supported the multi-platinum selling boy band Blue at a 20,000-attending show as well as, The Game on the Amsterdam show of his European tour.

After his 2019 collaboration with Landis and Breikthru, Harry was rewarded with his biggest release to date and an insight into his potential. The track ‘Find Me’ has amassed over 750,000 streams on Spotify alone and placed across UK TV shows. With more releases on the horizon, ‘Good Thing’ is the beginning of a chain reaction for more music and Harry’s growth in the UK scene….check out the official video below…

Song of the Day: Die Tonight – Sam Louis

SAM LOUIS’ single, ‘Die Tonight,’ was influenced by the uncertainty and growing social anxiety of the pandemic. This record is about living in the moment, forgetting about everything around you, and falling victim to the rush of love in a dark time.

So submerge yourself in the mesmeric soundscapes by hitting the button below…

Song of the Day: Used To – LOR

Newcomer, LOR fuses dark-pop production with bold yet vulnerable lyricism and smooth RnB influences to create a unique and current sound that’s both personally authentic and widely relatable. Sonically inviting and emotion-filled her debut single, ‘Used To’, narrates the all-too-familiar tale of knowing someone is bad for you but wanting them anyway. It’s about all the broken promises, all the extra chances and all the times you forgave, even though they don’t reserve it.

Written from LOR’s intimate, personal perspective, ‘Used To’ sees the young Toronto-based singer-songwriter bravely divulge her innermost thoughts and feelings over spacious pop production and airy, siren-like harmonies that perfectly demonstrate her powerful artistic range and sweet-yet-eerie vocal tone.  Coupled with an intricate, dark piano melody and backed by a melancholy beat, LOR creates a haunting sonic experience that will leave you feeling lovesick on her debut single.

Watch the stunning, cinematically shot music video, directed by Sanjeev Kugan and produced by Paulina Van Schaik.

Song of the Day: Bloody Samaritan – Ayra Starr

Africa’s fastest-rising newcomer AYRA STARR‘s blazing and percussive single, ‘Bloody Samaritan’ is anthem of affirmation which is spearheading this new era in Ayra’s career as the lead single from her album ‘19 & Dangerous’ on dropping, out now.

This searing summer anthem bristles with self-confidence as the Gen Z rising star banishes negative energy. She boasts, “I see you watching my stories, I see you gauging my lifestyle, I see you watching my movement, this bad bitch bad every day.”

Since debuting in January, Ayra has amassed over 23 million global streams. Her self-titled debut EP was led by the single ‘Away’ which to date has clocked over 3.8 million views on YouTube. The single was featured on BBC Radio 1Xtra’s Africa 360 playlist and championed by Manny Norte who was first to spin it on UK radio via Capital Xtra. Jessie Reyez, Ray BLK and Love Island’s Yewande Biala are also fans

On the day of the EP’s release, Ayra simultaneously hit No.1 on Apple Music Nigeria’s Song, Album and Video charts. The incredible buzz coming out of Lagos saw her chosen by Apple Music as their Africa Rising artist – an exclusive new talent development programme that previously earmarked Tems and Amaarae.

Why not check out the hype and watch the video for ‘Bloody Smartian below…