Tag: music video

Song of the Day: The Ugly Song – Jordan Hollywood

Florida rapper, singer, producer, and hitmaking CEO JORDAN HOLLYWOOD‘s single, ‘The Ugly Song,’ is one hell of a speaker-rattling joint. Featuring Timbaland, ‘The Ugly Song’ serves up as the lead single from his upcoming album, ‘Only the Paranoid Survive’.

“It’s crazy how 20 years ago how I enjoyed this song as kid and now it’s part of my legacy. It’s one thing to get a Timbaland beat or to get him to clear a sample but it’s special when the legend himself steps in the booth with you and adds his touches to your vison,” says Jordan Hollywood. “I never in a million years thought I’d get to work with the hitmaker. With the video I told the director ‘I want this shit to feel like an open world video game where I have freedom to randomly do things my way.’ “The Ugly Song” is just the start.”

An homage to Bubba Sparxxx’s Timbaland-produced single “Ugly,” “The Ugly Song” is a banging reinterpretation that flips the early 2000s classic for a new generation. The instrumental deftly chops Timbaland’s Bollywood-influenced melodies and pairs them with quaking drums and trap percussion. Offering both his blessing and his vocals, Timbaland delivers his signature ad-libs (“ficky ficky”), while Hollywood effortlessly glides over the beat.

The video, directed by Austin McCracken and filmed in Los Angeles, makes liberal use of visual effects (and openly nods to that at the end), dropping Hollywood into a wheat field accompanied by a horse who eventually kicks him in the head. The rapper continues to get knocked into or out of various colorful scenarios. Both the video and the song break from expectation, showing that Hollywood is willing to challenge himself, share a laugh, and execute a variety of vibes.

‘The Ugly Song’ is Hollywood’s first release since 2019’s “Testament,” wherein he recounted the hurdles and hurt he’s endured on his rise. Check out the epic video for the single below…

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Song of the Day: No Caroline – ATO

Leeds/London based, British-Ghanaian-Danish artist ATO drops his introspective, candid new single ‘no caroline’ is a heart-rending track, brimming with raw sentiment stemming from past trauma, dysfunctional relationships, and is influenced by ATO’s on-going journey of self-discovery, defining his identity and understanding his heritage. An artist unafraid to wear his heart on his sleeve, ‘no caroline’ was originally written by ATO about a personal situation, quickly developing into a no-holds-barred deep dive into his own emotional shortcomings rooted in his experiences. In his own words, “the tensions of growing up black in a white city with no real understanding of my black history – lost identity, abandonment, and so on – correlated to the struggles of lost love.”

A track of two parts, the first half of ‘no caroline’ see’s ATO singing rather than rapping, making light of a dysfunctional relationship, acknowledging an incapacity to relate to a partner on an emotional level. An impactful, lightening-fast energy surge flips the second half of the track from a hyper-pop influenced, experimental UK rap offering into a drum’n’bass free for all. Rapping over breaks, ATO soundtracks a sudden explosion of emotions, exploring the complex experiences of his past.

Speaking on the single, ATO says,

“no caroline began as a response to failed relationships, trivialising my own experiences of emotional detachment. The first part was written in my sleep (literally in a dream) and recorded the morning after. It was a new sound and I honestly thought it was done. But the production team introduced a second section that dragged me into different parts of my past. I wrote and recorded the entire second verse to what is now the outro before EDEN flipped the most of the section into a drum ‘n’ bass free for all.”

The second single taken from ATO’s highly anticipated forthcoming EP Side A, due for release this Wednesday (25th August) via MCMXCV, ‘no caroline’ follows recent releases including ‘Muscle Twitch’, 2020 single ‘Yours Now’, EP3, and his feature with Vic Mensa on 2019 single ‘falling’. Standing out from the crowd with pensive, poetic charm, earlier releases of ATO’s have seen him garner support from global tastemakers The FADER, Complex, Trench and Crack and

So here’s your chance to check out a truly astonishing artist at work…

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Hip-Hop Upriser Coll Drops Fiery Track, ‘Who’s That’

Rapper, producer and songwriter COLL comes through with his next highly anticipated and highly energetic new release ‘Who’s That’, accompanied with a fun, quirky, character-esque style video. His second single of 2021, ‘Who’s That’ follows ‘L8 Nights’ an anthem made for the motivated which dropped in April.

Showcasing a new side to COLL, ‘Who’s That’ stands as a more light hearted offering yet remains consistent with the top quality from the Norwich-based artist. With the electric beat, quick witted lyrics and ridiculously catchy chorus proving as strong trademarks for COLL, ‘Who’s That’ is another glorious string to an ever growing bow.

Promoting the importance of positivity and hard work, COLLs music remains a welcomed breath of fresh air in the Rap & Hip Hop world. Emanating an incredibly uplifting energy, the young Rapper discusses the importance of self-love, motivation and accomplishes this in an assured, empowering and well-versed way.

COLL continues to keep the momentum going as he leads up to the release of his third upcoming mixtape, Blue Magic 3…until then, hit play on the video for ‘Who That’ below…

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88YAMI Drops Track ‘My City’ Featuring YourBoyMars

After the highly anticipated ‘My City’ record was teased at various live performances by 88YAMI and Yourboymars, the track is finally out for your inspection! ‘My City’ is a homage to the 6K, also known as Perth, where both artists come from and credit as the city where they started their music career.

88YAMI has been a widely known name in Perth’s hip-hop & rap music scene with previous releases ‘The Plan’, ‘Mrs Sippy Queen’, and ‘Movement’ crossing over 250k streams collectively while being featured on prominent Spotify editorial playlists.

‘My City’ is a perfect showcase of 88YAMI’s catchy melodic rap sound, where he shows off his smooth delivery over a blend of soft guitar string melodies and an aggressive 808 kick, produced by Roki Beats.

For a track titled ‘My City’, fellow Perth artist Yourboymars was the perfect heavy hitter to come in on the second verse. The artist has created a huge buzz for his small but highly valuable discography that has been featured on multiple influential blogs, and prominent music streaming placements.

Check out the video for ‘My City’, directed by Seto Kiswoyo and Reid Garnaut.

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Song of the Day: Sinner – Adekunle Gold (ft. Lucky Daye)

A follow-up to the addictive his previous single ‘It Is What it Is,’ Nigerian Afropop sensation ADEKUNLE GOLD‘s latest offering, ‘Sinner,’ which features US R&B singer Lucky Daye, is inspired by the tragic story of King David and Bathsheba. The Marcel Akunwata-produced single is taken from Adekunle Gold’s upcoming album which is due out early autumn (via Platoon).

One of the most recognizable and exciting pioneers of the Afropop genre- currently dominating airwaves across the globe – mixing Afrobeat and Pop music and, Gold is one of the most elegant artists to come out of Africa.

Watch the official video for the single, featuring Lucky Daye and Gold’s wife, Afropop star Simi.

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