Tag: music video

Song of the Day: L’s – Nemzzz

Lifted from his first mixtape ‘DO NOT DISTURB’, arriving on 15th March 2024, the new titan of UK Rap NEMZZZ gives the first taste from 11-track project with single ‘L’S’, produced by Zel & Aifo.

Over a relaxed drill beat shimmering with keys and smoky sax notes, Nemzzz reflects on his losses and how he holds his head above the noise of being a rising star in the industry. ‘L’S’ is the first glimpse of the ‘DO NOT DISTURB’ mixtape concept, an exploration of how the young artist is shaped by his upbringing and his fame. ‘L’s’ is accompanied with a slick video shot entirely on 16mm film by frequent collaborators DON Productions. The fresh visual splices footage of Nemzzz at home with friends in Manchester with shots of him in London roaming around the city.

The ‘DO NOT DISTURB’ tape follows a massive 2023 for the young star with a consistent slate of releases including his debut EP Nemzzz Type Beat (which was pulled together in just 17 days in a flex of his innate talents) alongside a string of singles including ‘Therapy’ (Spotify Rap UK Cover), ‘MONEY & VIBES’ (A list at 1Xtra, over +1M streams a week) and ‘8AM IN MANNY’ which landed to props from some of the biggest rappers in the world – Drake and Lil Yachty. Last year saw Nemzzz deliver his first sold-out headline tour alongside performances at festivals including Glastonbury, Ibiza Rocks and more.

Nemzzz is one of the most exciting breakout rap talents of recent years, the rapper is characterised by his ear for leftfield beats and his unique flow. The rapper is shaped by his tough upbringing in Gorton, using his music to reflect on his experiences in Manchester and his mental health struggles.

Since bursting onto the scene at the tender age of 14, he has relentlessly chipped away at his craft – building steady buzz amongst the industry, media and fans alike. With over 180 million combined streams in 2023, mine million TikTok views, tips including BBC Radio 1xtra’s Hot For 2023, Amazon Music x Hunger Magazine Ones To Watch, No Signal Class of ’23, Best Newcomer Nominee MOBO Awards 2022, plaudits from Pitchfork, The Face, DAZED, The Guardian, HYPEBEAST, CLASH, Complex UK and NME – Nemzzz is making serious moves. Check out the video for L’s below…

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Song of the Day: Nude Pumps – Carmichael.

Introducing CARMICHAEL. – an artist originally from the UK but has firmly planted his roots in the DC and Maryland area for over 20 years. Carmichael., a past mainstay in the Emo/Post-hardcore scene in the 2000’s, was the frontman of numerous groups and touring alongside bands like (Downtown Singapore, Cutlery, The Receiving Ends of Sirens, All Time Low, etc.).

Carmichael. then took a lengthy hiatus and ended up in the corporate world but with the birth of his son back in 2018 he was inspired to pursue music again as mostly a solo artist yet he has been able to carve out a live band for shows and is looking forward to the his first EP and album to come out in 2024.

The diverse musician and songwriter delivers a silky, honest and gospel-touched conscious hip hop/ Nu-R&B offering on “Nude Pumps” ft Jonny Craig. Check out the video below…

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Song of the Day: IT’S UP – Mya Craig

Emerging as a formidable force in the contemporary R&B scene, MYA CRAIG is ready to take the music world by storm with her enchanting melodies and soulful vocals with latest single ‘It’s Up’.

After garnering accolades for her 2018 single, 4AM, Mya caught the attention of none other than Dreamville’s own first lady, Ari Lennox. Pinned as an ‘artist to watch’ by BBC Radio Leeds & Nada’s Link Up TV, Mya has delved into the world of music, experimenting with various sounds and taking inspiration from an eclectic array of artists, including legendary producer Rodney Jenkins (known as Darkchild), Brandy, and Mariah Carey.

‘It’s Up’ sees Mya effortlessly gliding between sultry verses and powerful, uplifting choruses, delivering a performance that is both soulful and incredibly fun. Her vocal range is on full display, and you can feel the genuine passion and emotion behind every word she sings. Her journey, infused with emotion and a hint of nostalgia, has led her to craft a unique sound that captures the essence of R&B’s golden era while infusing it with a modern twist.

Speaking on ‘It’s Up’ Mya says “I just want to make people feel good again! ‘It’s Up’ is all about celebrating oneself after feeling down for a period of time. Prepping yourself up even when times or life can get hard, this song is supposed to remind myself and others that something greater is coming on the other side. A big emphasis and ode to self realisation and power, something no one can take away from you”.

Mya has created an exciting buzz from teasing her new music on TikTok, she has garnered over 800,000 views and an impressive 80,000 likes in a short space of time. What sets Mya Craig apart is her ability to evoke a sense of nostalgia while simultaneously delivering a fun and wistful style.

Her music is not only a testament to her incredible vocal talent but also a reflection of her deep passion for the art form. With a sound that fuses nostalgia and modernity, Mya Craig is set to leave an indelible mark in the music industry. Check out the video for ‘IT’s Up’ below…

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Song of the Day: Believe In Love – Danni Tesfay

Introducing London-based R&B talent DANNI TESFAY with her exquisite single titled ‘Believe In Love’. The track comes on the back of Danni’s well-received summer single ‘Hit The Road’, as well as recent support from BBC Radio 1 and Reprezent Radio. Written by Danni and progressive R&B babe Kemi Ade, and produced by Grammy Award-nominated musician Likklejay – who has also worked with Chris Brown, Capella Grey, and Kojey Radical, among others, with Ramera Abraham (Adele, Little Mix, TianaMajor9) engineering the track – ‘Believe In Love’ is an emotionally resonant offering that speaks to the universal apprehension of plunging into the depths of love, with Danni trying to assure her lover that they are safe and secure with her.

Birthed out of Platoon’s latest ‘She Runs The Board’ program and writing camp held in London, where Danni Tesfay connected with producer Likklejay and songwriter Kemi Ade, ‘Believe In Love’ is an exquisite R&B offering driven by captivating guitar arrangements, lush synths, and minimalist drum patterns excellently crafted by Likklejay, over which Danni offers a yielding and enthralling vocal performance. The track is further enriched by some very relatable songwriting from Danni and Kemi Ade. Thematically about trying to love someone with deep-seated fears of fully embracing love, the song is Danni’s support for everyone struggling with falling in love and letting go, as she delves into the intricate complexities of love and the reservations that arise from past disappointments.

Recommended if you like the sounds of Kehlani, Victoria Monet, or Kiana Ledé, Danni Tesfay is an exciting new talent that is bringing a breath of fresh air to the UK R&B scene. Acclaimed by industry insiders like Victoria Jane on BBC Radio 1, and Rellik on Reprezent Radio, she stands out as a rising star in a crowded musical landscape. Hailing from Coventry and now thriving in the vibrant heart of London, this British Eritrean songstress is showing that she’s a force to be reckoned with. Drawing inspiration from iconic acts such as Destiny’s Child, Mya, and Cassie, Danni Tesfay seamlessly fuses classic R&B elements with her innovative flair to create mesmerizing soundscapes. Whether you’re in the mood for alluring melodies or poignant ballads, Danni is the artist that will enchant your senses. Why not check out the video for ‘Believe In Love’ below…

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Song of the Day: Florida Water – Asha Imuno

LA-based genre-defying artist ASHA IMUNO‘s single, ‘FLORIDA WATER,’ is a soul-stirring offering which sees the breakthrough act navigate the complexities of love and nostalgia. In ‘FLORIDA WATER,’ Asha builds a sonic world sewn with anecdotes from his most intimate relationships, resulting in an introspective, cathartic offering boasting the utmost whip-appeal vibes. Co-produced by Asha, Zach Ezzy (Jordan Ward, Smino, Alex Isley) and Jack Dine (Robert Glasper, Alex Isley, Masego) ‘FLORIDA WATER’ marks a departure from the conventional, paying homage to classic hip-hop but with a modern twist, incorporating warm elements from 70s and 80s R&B/soul.

On the inspiration behind the single, Asha explains, “FLORIDA WATER is a cheeky grin at an entire complicated and beautiful phase of my life. It’s a lighthearted Frankenstein of my love experiences— the ones that feel too good to be true in the best and worst of ways. By melding these different experiences into one story, I can more easily reflect on how I process love, and what nostalgia feels like for me when it comes to love.”

The official music video, directed by Angel Orozco, sees Asha masterfully explore the complexities of love and self-identity, creating a series of silhouettes that explore the universal struggles and triumphs within the context of a suburban black family. Between the oldest daughter, youngest son, mother and father, the video delves into the intricacies of romantic love and how it influences each individual’s self-love, as well as their capacity to love their families. Drawing inspiration from cinematic masterpieces like “Moonlight” and “Atlanta,” the visual is a deeply vulnerable, honest, and provocative reflection of the black experience.

Asha is an absolute self-starter, having built his music career from the ground up. His cult following was ignited with his breakout single “ZIG ZAGGING,” which has accumulated 10M+ streams on Spotify. His innovative spirit has led to recent career milestone moments, including being named one of Pigeons and Planes Best New Artists (September 2023) following the release of his spitfire single ‘DID I CALL AT A BAD TIME?,’ ft Atlanta native Rizz Capolotti. He performed at A Toast To Black Hollywood during this year’s BET Awards, and is a member of the POC-led artist community KOGO (home to CONNIE, Alé Araya, Curtis Waters, KOAD & more). The rising act has earned co-signs from the likes of Jordan Ward, Diddy, and Hit-Boy alongside collaborating with buzzing upcomers like Aaron May and AG Club.

‘FLORIDA WATER’ serves as the third single from Asha’s forthcoming debut album ‘PINS & NEEDLES’, further solidifying his storytelling prowess and his ability to capture duality through soul-stirring melodies and thought-provoking lyricism. He invites you to join him on this musical journey, one that will resonate with anyone who has experienced the intoxicating allure of love, its bitter aftertaste, and the pursuit of warmth in its various forms. Check out the video below…

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