LA-based genre-defying artist ASHA IMUNO‘s single, ‘FLORIDA WATER,’ is a soul-stirring offering which sees the breakthrough act navigate the complexities of love and nostalgia. In ‘FLORIDA WATER,’ Asha builds a sonic world sewn with anecdotes from his most intimate relationships, resulting in an introspective, cathartic offering boasting the utmost whip-appeal vibes. Co-produced by Asha, Zach Ezzy (Jordan Ward, Smino, Alex Isley) and Jack Dine (Robert Glasper, Alex Isley, Masego) ‘FLORIDA WATER’ marks a departure from the conventional, paying homage to classic hip-hop but with a modern twist, incorporating warm elements from 70s and 80s R&B/soul.
On the inspiration behind the single, Asha explains, “FLORIDA WATER is a cheeky grin at an entire complicated and beautiful phase of my life. It’s a lighthearted Frankenstein of my love experiences— the ones that feel too good to be true in the best and worst of ways. By melding these different experiences into one story, I can more easily reflect on how I process love, and what nostalgia feels like for me when it comes to love.”
The official music video, directed by Angel Orozco, sees Asha masterfully explore the complexities of love and self-identity, creating a series of silhouettes that explore the universal struggles and triumphs within the context of a suburban black family. Between the oldest daughter, youngest son, mother and father, the video delves into the intricacies of romantic love and how it influences each individual’s self-love, as well as their capacity to love their families. Drawing inspiration from cinematic masterpieces like “Moonlight” and “Atlanta,” the visual is a deeply vulnerable, honest, and provocative reflection of the black experience.
Asha is an absolute self-starter, having built his music career from the ground up. His cult following was ignited with his breakout single “ZIG ZAGGING,” which has accumulated 10M+ streams on Spotify. His innovative spirit has led to recent career milestone moments, including being named one of Pigeons and Planes Best New Artists (September 2023) following the release of his spitfire single ‘DID I CALL AT A BAD TIME?,’ ft Atlanta native Rizz Capolotti. He performed at A Toast To Black Hollywood during this year’s BET Awards, and is a member of the POC-led artist community KOGO (home to CONNIE, Alé Araya, Curtis Waters, KOAD & more). The rising act has earned co-signs from the likes of Jordan Ward, Diddy, and Hit-Boy alongside collaborating with buzzing upcomers like Aaron May and AG Club.
‘FLORIDA WATER’ serves as the third single from Asha’s forthcoming debut album ‘PINS & NEEDLES’, further solidifying his storytelling prowess and his ability to capture duality through soul-stirring melodies and thought-provoking lyricism. He invites you to join him on this musical journey, one that will resonate with anyone who has experienced the intoxicating allure of love, its bitter aftertaste, and the pursuit of warmth in its various forms. Check out the video below…
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