Author: Tracey Dawkins

Owner of NEW LEASE MUSIC blog, which showcases the latest releases from indie and unsigned artists, and NEW LEASE MUSIC PROMOTIONS, which promotes indie/unsigned artists via blogs/magazines, radio, independent and Spotify playlists

Rising Star SVMI Drops Single, ‘P.O.P (Hold It Down)

Following the breakaway success of his viral hit song ‘Bait Lies’ that has amassed over three million plays and tracks under his belt like ‘Old Friends’ and ‘Timeout’ nearing a million plays, which have seen him garner strong support from BBC 1Xtra, Capital Xtra, GRM Daily, Link Up TV, Mixtape Madness and BBC Introducing, fast-rising Manchester artist SVMI circles back to unveil his latest single, ‘P.O.P (Hold It Down)’, having also just signed to Northern music and entertainment powerhouse NQ Records (Aitch, WhyJay).

Produced by LiTek (Rag’n’Bone Man, Bugzy Malone, Central Cee), ‘P.O.P (Hold It Down)’ is an infectious melodic rap track with smooth R&B leanings underpinned by a bouncy bassline and lush synths, over which SVMI showcases his catchy flow, rap skills, smmoth vocals that have made him one of the most exciting young prospects coming out of Manchester this year.

Sampling the viral Donna Goudeau ‘I’m legally blind’ meme, which also informed the title of the track, SVMI confesses that the inspiration for ‘P.O.P (Hold Me Down)’ comes from wanting to go on a spontaneous ‘baecation’ with someone new. The accompanying music video, directed by SVMI himself and Archie Erskine, brings the track further to life and captures a day in the life of a young creative enjoying the process and taking it all in his stride.

So here it is…check out the video for ‘P.O.P (Hold Me Down)’ below…

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Fabian Secon Returns With Single, ‘Hey Girl’

Genre-bending artist, FABIAN SECON has returned with his brand-new single, ‘Hey Girl’, which taps into his love for pop-punk.

Speaking of his latest release, Fabian says, “I’ve always wanted to expand more into the punk/pop-punk world, as this comes very naturally to me. The melodies in my music have always been inspired by alternative, pop and rock music, so it was an obvious progression. A typical Fabian Secon track has generally been slower in tempo and chilled, so it feels great to be able to keep evolving and explore new sounds.”

Recounting the tails of a rollercoaster relationship, the self-written and produced track is another impressive addition to Fabian’s growing discography, which currently stands at a staggering 35 million streams globally across all platforms, a huge feat for the independent DIY musician.

Why not check out the accompanied visuals directed by Theo Batterham.

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Song of the Day: Think – The Optical Illusion

Following up on the releases of ‘Shine so Bright’ and ‘Travesty of Justice’, THE OPTICAL ILLUSION returns, once again, to the blog’s Song of the Day top spot with latest single, ‘Think’, a thought provoking, David Bowie-esque piece which offers much optimism following horrific events of 2020.

Check it out below and let us know what you think – no pun intended!

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Check out Toosii’s New Video For Track, ‘Red Die’

After celebrating the release of his new mixtape, ‘Thank You For Believing’, and his latest career milestone – surpassing one billion combined global streams across all of his songs – TOOSII is back with a new video, ‘Red Die’. Filled with friends, cash and cars, the clip’s joyful sense of comradery is balanced by Toosii’s memories of loved ones who have departed and the existential questions that haunt him – “Ask God ‘why me?’/Must be two sides to the story siamese.”

‘Red Die’ is the closing track from ‘Thank You For Believing’, which debuted in the top 25 of the Billboard 200. Other standout tracks include ‘What It Cost” and ‘Back Together,’ which appeared on XXL’s weekly list of “best new songs.”

Toosii has proven to be one of rap’s most relatable rising stars. While his career has been percolating in North Carolina for years, Toosii found staggering success in February 2020 on the strength of Platinum Heart. The album hit No. 1 on Billboard’s Heatseekers Albums chart and launched Toosii into the top 10 of Rolling Stone’s Breakthrough 25 chart. He quickly followed those achievements with Poetic Pain in September 2020. Toosii earned his first Gold record in January 2021 – for his top 10 Urban radio hit, ‘Love Cycle’. He is Audiomack’s latest #UpNow artist and Billboard named him as an artist to watch, noting, “Toosii is coming for the crown.”

Check out the video for ‘Red Die’, was directed by NoRatchetss, who helmed the official video for the title song from Toosii’s Poetic Pain.

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Song of the Day: Drown – Jordyn Simone

Due to a summer romance last July, JORDYN SIMONE was drawn to detailing the emotions that come with vulnerable self-expression and female empowerment. The result is Drown: a sonic masterpiece that can’t be described as anything but silky-smooth. With a beat reminiscent of summer warmth and sultry lyrics that ooze with self-confidence, ‘Drown’ doesn’t just make you fall in love with Jordyn but reminds you to love yourself along the way.

“While I was in this relationship, I felt extremely empowered by my femininity, so much so that I felt as though I needed to write about it.” – Jordyn Simone

Based in LA and blessed with music in her blood, Jordyn Simone is a self-proclaimed “genre-less” artist who redefines the grind to success. From singing gospel music with her parents to fiercely competing as a finalist on both the Voice and American Idol, the 21-year old singer/songwriter has grown up alongside her music evolution, devoted to sharing her unique sound with the world. ‘Drown’ , is a testament to this, speaking to her step into womanhood and the sensuality that comes with growing into your true self. Have a listen below…

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