Tag: Music

Rapper S.O. Reconnects With His African Roots With New EP, ‘Larry Ginni Crescent’

Following the success of his last album Augustine’s Legacy, which was dedicated to his late father and his first child and has now accumulated over 16 million streams on Spotify alone, Texas-based international rap artist S.O. releases new EP. ‘Larry Ginni Crescent’, which sees him tracing his footsteps back to his hometown in Nigeria, where he was born and raised. The new project is nostalgically named after the street in Lagos, Nigeria that S.O. lived on as a child called Larry Ginni Crescent.

Written and composed by S.O. and produced by long-time collaborator and Grammy Award nominated producer GP, alongside burgeoning Nigerian producers TBabz (Travis Greene, Faith Child, Aaron Cole) and SteveRawd, the Larry Gini Crescent EP is driven by lead singles ‘Kinda Love’ and the previously released ‘Corner (O Ti De)’ – the former is a summer-ready afropop love song from S.O. dedicated to his wife, where he exudes the virtues of their love, while the latter is an infectious head-bopping track that sees S.O. boasting about who he has in his corner, as he sings “no babalawo in my corner, just God putting things in order”.

Chronologically, the EP opens with the infectious up-tempo ‘Prosper’, which was penned in direct response to S.O. losing his grandmother last December and sees him putting an afrobeats twist to the popular Bible verse “no weapon formed against me shall prosper”. Elsewhere on the EP, S.O. is full of gratitude on the uplifting sing-along number ‘Good To Me’, while the up-tempo dance floor filler ‘That One’ sees S.O. fusing afrobeats, rap and a motivational message together to great effect. The EP then winds down with the sexy R&B driven ‘Want You’ and the afrohouse influenced ‘Wonder’ with its cautionary tale about battling sin and temptation.

Speaking about the inspiration behind his new Larry Ginni Crescent EP, S.O. says: “This is a project that is connected to my African roots – Larry Ginni Crescent is the name of the street I lived on as a child back in Lagos, but it’s also deeply sentimental for me and it is dedicated to my grandmother who passed away from COVID late last year. As a proud Nigerian, I have always loved my heritage, from the food and the language to the music and the culture, and afrobeats is one of the branches on the Nigerian tree that’s rooted in the diaspora.

This project has been something I’ve wanted to do for a while and the lockdown opened the door for that. I got to collaborate with two special Nigerian producers TBabz and SteveRawd, as well as my long-time collaborator GP. Not only am I a Nigerian but I am also a Christian and that comes out in this project. So ‘Larry Ginni Crescent’ can be described as deeply Christian and deeply Nigerian. From the songs about faith, to songs about love, everything connects to this one point – al that we do, all that we experience, can be used for our art. I hope it moves you”.

With over 40 million global streams and sold-out shows across America, Europe and Africa, and having also lived in Lagos, London and now Texas, S.O. is the true definition of an international artist. Since his now classic debut mixtape 5 Solas, S.O. has gone on to chart in the top 10 on the Billboard Heatseekers album chart, in the top 30 on both the Billboard Rap album chart and the Billboard Christian album chart, and in the top 5 on the iTunes Hip-Hop/Rap album chart across his four albums and two EPs. As his new project Larry Ginni Crescent arrives, S.O. is showing no signs of slowing down anytime soon. Check out the blog’s song recommendations below:

Must Listens: Corner (O Ti De), Good To Me, Kinda Love, Want You

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Song of the Day: Used To – LOR

Newcomer, LOR fuses dark-pop production with bold yet vulnerable lyricism and smooth RnB influences to create a unique and current sound that’s both personally authentic and widely relatable. Sonically inviting and emotion-filled her debut single, ‘Used To’, narrates the all-too-familiar tale of knowing someone is bad for you but wanting them anyway. It’s about all the broken promises, all the extra chances and all the times you forgave, even though they don’t reserve it.

Written from LOR’s intimate, personal perspective, ‘Used To’ sees the young Toronto-based singer-songwriter bravely divulge her innermost thoughts and feelings over spacious pop production and airy, siren-like harmonies that perfectly demonstrate her powerful artistic range and sweet-yet-eerie vocal tone.  Coupled with an intricate, dark piano melody and backed by a melancholy beat, LOR creates a haunting sonic experience that will leave you feeling lovesick on her debut single.

Watch the stunning, cinematically shot music video, directed by Sanjeev Kugan and produced by Paulina Van Schaik.

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Watch Opium Black’s Video For Track, ‘Head Shot’

Connecticut’s rapper OPIUM BKACK makes a fierce entry on the blog and releases some blazing visuals for track, ‘Head Shot’ featuring Sheek Louch and Carti P. Newton. Check it out below…

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Cassie Marin Releases Catchy Single, ‘Busy Body’

Today, Los Angeles-based vocalist, producer and multi-instrumentalist CASSIE MARIN releases her new single, ‘Busy Body,’ where Cassie’s otherworldly vocals float across a sea of indie-electronica beats and melodic synths, delivering sharp-witted lyrics that explore the binary of being both the watcher and the watched in the digital world. In an era dominated by social surveillance, the song invites listeners to reflect on our culture’s technological obsession, where social media likes and follows have become the new markers for petty social politics.

“‘Busy Body’ is about being a loner in a world where cliques never cease to exist,” Cassie says.

Slightly secretive and delicately feminine, every song she releases is a single intricate flower plucked from her consciousness and added to her verdurous display. Constantly exploring new musical and visual dimensions, Cassie has emerged as an avant-garde luminary in the left-of-center pop space.

Have a listen to ‘Busy Body’ below…

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Professor Paws Continues To Push Boundaries With New EP, ‘To The Bag’

Since PROFESSOR PAWS arrival onto the scene just 18 months ago, he has quickly become a force to be reckoned with. His first release from his To The Bag EP, ‘Southside Girl’, was undoubtedly well received, obtaining praise from trendsetting magazine Notion. He then followed with the lead single and title track, ‘To The Bag’, amassing over 125,000 views and over 75,000 streams in the process.

With a musical approach that is second to none, Professor Paws creates a unique hybrid between new age R&B and a gritty UK rap sound for his new EP. The opening track ‘To The Bag’ portrays his distinct R&B style, highlighting an instant ensemble of differing melodies whilst delivering punchy lyrical content that we’ve come to expect. This release epitomises his approach this year as he sets his aims on getting ‘straight to the bag’. The next track ‘Southside Girl’ is the perfect blend to stir up the party feeling as the vibrant melodic chorus instantly captures your attention while the hard-hitting rap verses deliver the perfect contrast. This song captures the excitement and flirtations of a relationship blossoming in its early stages. Moving in to ‘Sillionaire’, Professor Paws continues the musical theme of the EP, providing an R&B influenced hook with the raw rap that has become synonymous to his sound. A strong sense of the London artists affluent lifestyle shines through the lyricism, as he proceeds to remind us that ‘he is the man’.

Heading through the tracklist, ‘Gold Touch’ tells the story of the rappers’ similarity with King Midas and his golden touch, with the track delving in to a wittier, personable side of the rapper. With his usual combination of melodies and raw lyrics, this song is destined to be blaring out of car speakers across the UK. The final track is an extended version of ‘To The Bag’, the first version left listeners with a cliff hanger and this version is the clarity to the story. As he continues the go-getter mantra, we get a full understanding of Professor Paws mindset with his latest collection.

Of Ghanian and European heritage, Professor Paws is influenced by his roots and is keen to ensure that diversity always shines through in his music. Being exposed to such a wide range of sounds and styles in a rapidly developing musical climate, has helped shape his sound to one that moves fluidly between varying genres, tones and styles. His endless hours in the studio behind the desk as a producer has seen him work alongside major name rappers, including Giggs, Fekky, Cash and Joe Grind, and has undoubtedly helped to navigate his own personal artistry as he has cherrypicked wisdom from the best and been able to apply it to his own sound as an artist, something which evidently shines through in the EP.

With the release of his debut project ‘To The Bag’, we witness the development and evolution of Professor Paws. As he continues to gather momentum and make strides with his unorthodox hybrid of rap and R&B, we expect to see the experimental musician becoming a pivotal part of the music scene.

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