Month: December 2021

Slatt ZY Drops Track, ‘Beautiful Scars’ + Video

After piling up millions of streams and earning critical acclaim from Lyrical Lemonade, EARMILK, HotNewHipHop, and more, Chattanooga, Tennessee’s brightest star SLATT ZY reveals the new emotionally charged single and music video ‘Beautiful Scars.’

On the track, 808s skitter beneath the airy production as his melodic rhymes exert a magnetic pull. It culminates on the hypnotic hook, “I make the struggle look beautiful.” In the accompanying visual directed by ZAEVISUALS, he raps to the camera in front of a cold city backdrop. The clip intercuts moments of Slatt Zy outside with intimate romantic moments under a grainy filter. The momentum mirrors the ebb and flow of his unpredictable cadence.

Slatt Zy has turned heads throughout 2021. ‘Lean On’ has amassed nearly 2 million video views with ‘Don’t You Fold’ nearing the million mark too. The two tracks showcase his versatility as he details his biggest struggles and celebrates his unlikeliest triumphs. Together, they’re a captivating reintroduction to his melodic, reflective trap music.

Check out the video for the single below…

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Song of the Day: Mark Twain – Shelf Lives

Taken from their debut mini-album ‘Yes, offence,’ slated for release in April 2022, South London duo SHELF LIVES‘ single ‘Mark Twain’ boasts two-and-a-half minute of flailing electronic breakbeats, glitched-out synths and churning distorted guitars – a prime example of the band’s post-punk/trash-pop amalgam.

Speaking on the new single, Shelf Lives singer Sabrina said: “We’re in an age of self-expression which comes hand-in-hand with opinion. We’re being told by each other who we can and can’t be, what we can and can’t feel and how to express it. Mark Twain is a, sort of, commentary on the confusion and complexity this behaviour creates of something meant to be genuine and authentic. It becomes safer to be emotionless, or at least perceived as, but as we waste these moments of vulnerability and expression a resentment and sadness build. This inevitably leads to the disassociation with these “new norms” and potentially social isolation.”

Originating from Toronto, Canada and Northampton respectively, Shelf Lives consist of singer Sabrina and guitarist/producer Jonny – who now both reside in Streatham Hill, South London. Bringing to mind the acerbic art-rock of Le Tigre, the intensity of The Prodigy, and the gritty garage-rock inspired electro bombast of Peaches, the band’s debut mini-album is sure to enthral en masse upon its release next year.

Check out the video for the single, directed by Florence Poppy Deary and Francesca Van Haverbeke (aka FLAN).

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Nija Unveils Video For Smooth R&B Single, ‘On Call’

Capitol Records recording artist NIJA captures the dizzying effect of a recurring, post-last call rendezvous in the official video for her new single, ‘On Call.’ She shot the clip in Los Angeles with director Jay R. Weneta (Lil Uzi Vert, Yung Bleu), who also helmed the video for her previous single, ‘Finesse.’

‘On Call,’ which was produced by Ambezza (Drake, Future, Tinashe) and Larkin Noir, earned widespread praise upon its release last month.

Check out the video for single below…

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Watch SB’s Video For Track, ‘New New’ Featuring Lavida Loca

UK Rap royalty SB joins forces with fellow female rising star Lavida Loca for hot new collaboration ‘New New’.

Showcasing her effortless flow and cadence, it’s evident more and more with each release that SB is undoubtedly one to watch when it comes to the UK’s flourishing Rap roster.

Lacing a .Nathan. produced instrumental with real, raw and raucous energy, the pair each spit no-nonsense bars with impressive delivery.

Born and raised in Tottenham, North London of Jamaican heritage, emerging UK Rap artist SB has been making noise amongst a thriving female Rap scene since late 2020.

As a woman raised in the streets, having overcome an amalgamation of trials and tribulations, SB was compelled to share her experiences through music, empowering and enlightening both her male and female counterparts with her endearing truth.

Her raw and unfiltered art for storytelling is what sparked SB’s initial buzz, and is what continues to keep her name firmly on the lips of many real Rap fans in the UK.

In a short time, SB has impressively racked up a string of national radio play, features and articles from the UK’s leading music platforms, and co-signs from some of the industry’s most notable artists and tastemakers.

Why not check her out below…

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Asem Comes Through With Infectious Track, ‘PEW PEW’

An infectiously deep trap/drill bass line introduces Nana Wiafe Asante-Mensah – aka – ASEM’s latest joint, ‘PEW PEW.’ Released on December 15, the track is quickly enticing both fans and new listeners.

Although the track can be described as atmospherically dark, the rapper still maintains his famous vibrant flow, jammed-packed witty, and laugh-out-loud wordplay. Before ‘PEW PEW,’ Asem had already shared the stage with big acts like Ja Rule, Fat Joe, and Rick Ross. And it won’t be surprising to see him on top very soon.

Now out on various music platforms, ‘PEW PEW’ is the third and final release from Asem’s forthcoming EP ‘Weather Channel’ – be sure to look out for that!

In the meantime, have a listen to the fiery joint below…

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