Song of the Day: Loving You (So High) – Freddie Future

Rising dance-pop musician FREDDIE FUTURE‘s single, ‘Loving You (So High)’ released via Physical Presents is gently lifting, thanks to its ,melodic and shimmering style and caressing basslines, where the Toronto-based artist bathes his light vocals in fresh electronic tones.

Freddie Future says of the single: “’Loving You (So High)’ was the first track written for this new project, and instantly I knew there was something special here. The song is about being so consumed with a desire for someone that their love feels like the best drug you could ever have. It’s that ultimate state of euphoria you feel when you truly love that person. The song started with a few vibey chords but really came together once the catchy vocal hook was made. “I get so high off loving you. So high, so high, so high”.”

Over the years, Freddie Future has been supported by noteworthy publications, including CLASH Magazine, Exclaim!, Variance Magazine, Northern Transmission, Toronto Guardian and Canadian Beats. With over 2.6 million plays across platforms, the artist has been featured on the Youtube channel MrSuicideSheep numerous times as well as on Spotify’s New Music Friday Canada, Fresh Finds and Just Vibing, Outliers playlists.

Here’s your chance to check the video for the single below…

Toronto’s Bad Gyal Ebhoni Drops Banging Visuals For Track, ‘IYKYK’

Directed by BBY Chris, the visual for ‘IYKYK’ showcases EBHONI in rare form as the 21-year old singer/songwriter hailing from Toronto powerfully delivers a flurry of edgy, fashion-forward performance shots, commanding her audience and unapologetically baring her soul.

An abbreviation for “if you know, you know,” the single was first released on Ebhoni’s mixtape “Good Dick & Weed,” a refreshing departure from the current landscape of female R&B heavily influenced by Ebhoni’s Caribbean upbringing. On the track Ebhoni speaks directly to a night where gunfire punctured six bullet holes in the backseat window of her family’s car, and they had to temporarily relocate to her grandmother’s house, where she openly wondered: what if she had been sitting in that backseat?

Putting up walls for her own self-protection, she’s only now beginning to draw from the power that comes from her own vulnerability. ‘IYKYK’ takes viewers on a 3 minute and 12 second journey through Ebhoni’s world, boldly sharing her pain, her vulnerability and ultimately her gift.

Earlier this year, Ebhoni released her EP ‘X,’ to critical reception from press and rare groove enthusiasts. In addition to Pitchfork praising Ebhoni for “reclaiming the Toronto R&B crown for women.” HotNewHipHop wrote, “Ebhoni has been one artist to keep an eye out for in the 6ix,” it’s no wonder FLAUNT crowned her “Our favoUrite new R&B artist.” Tracks like “Rotation” only bolster the rep she’s built as one of R&B’s most magnetic young stars, and with the release of Good Dick & Weed, Ebhoni’s growing fandom will surely only continue to expand.

Here’s your chance to check out one fierce artist-on-a-serious rise; hit that play button below…

Baëbe Ruth Shares Sensuous Single, ‘Rendez-Vous’

BAËBE RUTH‘s brand new single, ‘Rendez-Vous’, is one of those tracks that you can imagine hearing on various radio stations regularly…without wearing thin. Featuring a forceful punch of soulful R&B, inspired from the late nineties or perhaps early noughties, ‘Rendez-Vous’, expresses the singer’s thoughts on a guy she was infatuated with. Although they had unbelievable connection, she never revealed her true feelings to him.

With that said, I do feel that Baëbe has an underline message to share with prospective listeners – that is, if you like someone – I mean REALLY like someone – then pluck up the courage and tell them!

If you’re in the exact same position, have a listen to ‘Rendez-Vous’ for some Dutch courage….

Noelle Releases New Single, ‘Seasons Change’ + Video

NOELLE‘s piano-led single, ‘Seasons Change,’ chronicles waiting for ‘that special person’, no matter how long it takes. Her emotive offering is accompanied by a glamorous music video, inspired by the vintage Hollywood aesthetic.

Commenting on the video, Noelle explains: “I really wanted to portray the feeling of unconditional love. You’ll be on standby no matter what, and they can take all the time they need.”

Why not check out the video for the classic love note below…

K-Riz Drops New Video for Latest Track, ‘Lost In It’

Earlier this summer, Edmonton hip-hop artist K-RIZ announced the release of his sophomore full-length album, Peace & Love. Now, he’s unveiling a new song from the project, ‘Lost in It,’ along with a new video filmed by Comrade and edited by Aliza.

In the video, K-Riz is shown being cleansed in a river, symbolizing his transition from one stage of life to the next, or shedding the old and stepping into the new. Displaying his rapid-fire flow over an aptly erratic beat produced by Calgary’s Rajah (Tory Lanez, Meek Mill, Lil Baby, Curtis Waters), K-Riz uses water as a metaphor to express drowning in, and eventually purging, his emotions from the end of a bad relationship.

With ‘Lost in It,’ the soft-hearted rapper goes hard, rhyming about the most difficult stage of heartache. “It’s the chapter where I’m caught up in my emotions and this cycle of negative thoughts,” said K-Riz. “When I was writing this song, I had these images of treading water as a tidal wave approached me, sharks surrounding me, and gasping after almost drowning. Rajah’s production went perfectly with the sink-or-swim metaphor I was trying to express in my lyrics.”

Much of the tracks from Peace & Love are linked lyrically to broken relationships with others and with self, capturing the different stages of grief and joy that come from experiencing love, heartache, and ultimately finding inner peace.

K-Riz is part of a new generation of melodic emcees who can rap circles around their opponents and sing their verses with equal aplomb. Listing the titans of soul and funk-inspired pop and jazz-oriented rap as his influences, from Stevie Wonder to Nas and Prince to J Dilla, the Toronto-born, Edmonton-based artist absorbs and spits out the specters of other eras while remaining spiritually in the present.

Peace & Love follows his critically-hailed The Room EP (2020), which drew praise from Complex for “quietly establishing himself as one of Alberta’s deftest lyricists.” K-Riz was also named as a Black Canadian artist you need to know by Angeline Tetteh-Wayoe of CBC’s The Block, and listed among the Canadian artists you need to hear by Exclaim in January of 2021.

Here’s your chance to check out the official video for the single below…