New Lease Music’s Top Ten Music Videos Of 2023

Hey, Hey, Hey! Happy New Year guys! I hope you had an eventful festive period.

It’s that time of the year NEW LEASE MUSIC ramage through and pick out the top releases of 2023! Today, we start off with the best music videos featured on the blog in the past year. So why not sit back and check them out – oh and if you’re really digging these videos, why not leave a comment below.

Be sure to look out for NEW LEASE MUSIC’s Top Ten Albums of 2023 later today!

10. Sometimes Relax – LLAMAN x Pitch 92

9. Freak Out – Jessica Wilde

8. Face Off Part 1 – Quincy

7. PTSD – Dax

6. Iron Right – DJ Drama, Boosie Badazz & OMB Peezy ft Trouble

5. Podium – Ez Mil

4. The Rain – Bullet Brak

3. Love Tap – Tito Ft. Keet Kolbang

1. Grey – Holy Coves

OUT TODAY: Listen to RubyGold x Ctt Beats’ single, ‘Spark It Up’

‘Spark It Up’ is the dreamy new single from RUBYGOLD and CTT BEATS. The single incorporates some smooth neo-soul vibes to their Afro Pop trademark. The accompanied music video portrays a dreamy relaxed day that signifies Ruby’s beautiful relaxed and charming manner.

Commenting on the release, Mark Insley of CTT Beats says “RubyGold has just got it! There is something very special about her and her work that she is putting out with us. She is also one of the most professional artists we have worked with making the experience of collaboration even more enjoyable. She is back and here to stay in South African music lovers’ ears”.

‘Spark It Up’ was released today across various music platforms…why not check out the video to the memersing single…

Transform Your Melodic Love Into a Lucrative Occupation

Image via Freepik

The thrill of turning a lifelong passion for music into a lucrative career can be both invigorating and intimidating. Yet, specific pivotal elements deserve attention to seamlessly transition from an enthusiast to a full-time musician. This article, courtesy of New Lease Music serves as a comprehensive guide to facilitate this metamorphosis, covering essential steps that every aspiring musician should consider.

Begin With Measured Strides

While the enthusiasm to dive headfirst into a music career is understandable, it’s more beneficial to approach this transition thoughtfully. Assess your strengths and weaknesses, and gain an understanding of the particular market that aligns with your style of music. Knowing your place in the musical landscape enables you to proceed with confidence and purpose.

Devise a Purpose-Driven Strategy

Having a coherent strategy tailored to your musical endeavors is indispensable. This involves detailing your artistic ambitions, recognizing your ideal listeners, planning your musical projects, and strategizing your live shows. A well-crafted strategy not only adds structure to your passion but also aids in sidestepping potential pitfalls.

Prioritize Your Creative Space

Having a space dedicated to your musical work is not a luxury but a necessity. This is where your artistic prowess comes alive! Determine how much space you need. You might get away with setting up shop in the corner of your living room, but if you need to add an outbuilding or other space to your home, you’ll need to get a survey before doing any work.

Equip your workspace with essential tools and, if circumstances allow, invest in soundproofing. The focus should be on delivering music of exceptional quality, and a properly arranged creative space is conducive to that.

Orchestrate an Impactful Marketing Approach

The music itself, while crucial, is only part of the equation. How it reaches the ears of potential fans is equally important.

Define who your audience is, conceptualize how you wish to be perceived, and diversify your promotional activities. Utilize social media and online platforms judiciously to engage with your audience and broaden your reach.

Cultivate a Dynamic Digital Footprint

An effective online presence transcends a mere collection of social media profiles. Consider establishing a polished website to showcase your music, upcoming gigs, and other relevant content.

Regular interaction with your fan base and consistent updates about your musical journey will enrich your online presence and draw more followers. Additionally, a well-curated online platform can serve as a central hub where media, event organizers, and potential collaborators can easily access your portfolio and contact you, opening doors to invaluable opportunities along the way.

Achieve Financial Equilibrium

Translating your musical passion into a business demands an acute understanding of financial requirements. Assess what you’ll need to invest in creation, promotion, and live shows.

Also, examine various income channels like performances, digital royalties, and merchandising. Thoughtful financial planning will ensure the viability and longevity of your career.

Maintain an Artistic and Professional Symbiosis

The coexistence of artistic integrity and business savvy is perhaps one of the most complex facets of a music career. Managing a harmonious relationship between the two requires disciplined time management and setting clear boundaries.

Dedicate time to both the creative and administrative sides to ensure neither is compromised. Instituting this balanced approach not only enriches your art but also fortifies the underlying structure that supports your career, making resilience and growth achievable goals.

Wrapping Up

The journey of transitioning a heartfelt hobby into a rewarding musical career may be intricate, but it is far from insurmountable. You can set the stage for a successful and fulfilling career in music by approaching the transition cautiously, crafting a strategic plan, focusing on your creative workspace, establishing a compelling online profile, and incorporating the other strategies above. The road may be long, but a meticulous and passionate approach is your most reliable companion on this fulfilling journey.

If you enjoyed this article, you can find more music-centric content on NewLeaseMusic.com!

Song of the Day: Come Thru – Cheryll x Rebecca Winter

R &B Star CHERYLL and Afro-fusion princess REBECCA WINTER have teamed up, claiming the blog’s Song of the Day top spot with latest single, ‘Come Thru’.

Produced by Dwante Navire, this summer bop will transport you back to the 90s with its titillating R&B soulful vibes, directed at a love interest who is more than keen to make a move, but they’re dragging their feet to Come Thru – and through their lyrics, the girls makes it very clear they’re not wasting any time.

With every potential to be a summer hit, ‘Come Thru’ adds to the strength of both artists’ burgeoning music journey: A MOBO unsung semi-finalist, Cheryll’s impressive contribution to the London music scene has been recognised by Robin Thicke , where as Rebecca Winter has opened for the likes of Tiwa Savage, Burna Boy.

Have a listen to ‘Come Thru’ below…

Listen To Skyline Sun & Mío Ma Enchanting Alt-Soul EP, ‘Hibernation’

Acclaimed producer SKYLINE SUN and captivating singer MÍO MA bring together their unique talents to create a mesmerizing release that explores the cycles within society, balancing introspection and vivaciousness through their new EP entitled ‘Hibernation.’

Drawing inspiration from the ebb and flow of life’s rhythms, ‘Hibernation’ delves deep into the multifaceted nature of existence. The EP navigates the introspective moments of solitude and self-reflection, symbolized by the concept of hibernation, while also celebrating the vibrant and socially vivacious aspects of human connection.

This release serves as a gateway to this compelling musical journey, enveloping listeners in a comforting embrace with its roots firmly planted in R&B and Soul while also showing a true and unhindered artistic expression from the duo. Skyline Sun’s impeccable production skills shine through, creating a lush sonic landscape that perfectly complements Mío Ma’s enchanting vocals. The result is a harmonious blend of familiar R&B elements and innovative, fresh sounds, born straight from the gut feelings of the two artists.

Commenting on the upcoming release Mío Ma said, “The entire feeling of the EP is that stomach dropping moment or breath just before you fall down from the apex of a rollercoaster. That sense of rising and falling within our own cycles, whether it be seasonal or societal is something everyone can relate to.”

Both based in Berlin, Skyline Sun is the musical moniker for producer and multi-instrumentalist Jarrah Dhyan, while Mío Ma is the moniker for multi-disciplined musician, actress, dancer and curator Sara Vidal Cabré.

Listen to the dynamic duo’s enchanting EP below…

Must Listens: Wee Hour, Stranger