Tag: indie rapper

Song of the Day: Worst Child – TrueMendous (ft. Rozzz)

Setting the standard at stellar levels, TRUEMENDOUS continues to reach new heights and her single, ‘Worst Child’. With each release TrueMendous displays a new depth to her artistry and ‘Worst Child’ entails influences within the hip-hop hemisphere.

The conscious hip-hop number, produced by Illinformed, demonstrates more of an introspective side to TrueMendous. Teaming up with eccentric vocalist Rozzz the dimensions of the track alter as it fuses soulful elements with the enthralling hip-hop sound.

‘Worst Child’ TrueMendous forms part of her debut album, ‘Misdiagnosis of Chyvonne Johnson’, slated for release 1st of April 2021. Paying homage to Lauryn Hills ‘The Miseducation of Lauryn Hill’, TrueMendous is set to showcase a heavyweight 17-track project featuring productions from Dirty Dike, Illinformed, Chemo, Wundrop, Mark Fear as well as guest vocals from the legendary Masta Ace, Kofi Stone and Rozzz to name a few.

The visuals capture the heart of London Town as TrueMendous leads us through some of the finest gems in the city. From the iconic venue Chip Shop in Brixton, to outside shots filmed in Camden, North West London TrueMendous showcases the spirit of the city through the transcending backdrops of her enthralling music video.

‘Worst Child’ is her sophomore release of 2021 and follows on from her high-energy single ‘Cause A Scene’, released in January. The track pinpoints the beginning of an exciting year for the Birmingham native. Her single quite literally caused a scene and she was included on the Ministry of Sound ‘Made In The UK’ playlist, alongside some of the UK’s top artists – Ghetts, Stormzy, Fredo and Slow Thai.

Hailed as ‘one to watch out for’ by Akil The MC, from the legendary Hip Hop crew Jurassic 5, TrueMendous already has numerous accolades to her name. She made her TV debut last year and landed the lead roles in the 2020 Christmas Pepsi Max and McVities adverts. 2020 also marked the release of her debut project ‘HUH?’, which was released via High Focus Records and is sitting on over 221,000 streams. Gaining an impressive buzz surrounding the EP, two of the singles were included in the Adidas ‘COLD.RDY’, as well as the FIFA 21 Soundtrack.

Preserving a strong presence within the world of hip-hop over the last seven years, we’ve only scraped the tip of the iceberg and ‘Worst Child’ is a number of new releases from the ultra talented TrueMendous.

Check out the epic video for the single below…

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South African Rapper A-Reece Drops Track, ‘Morning Peace’

After kicking off 2021 with a SoundCloud loosie ‘Strictly For My B’ and the hard hitting rap track ‘The 5 Year Plan’ featuring fellow 1000 Degreez member Wordz, both of which have quickly combined for nearly a million plays in two weeks, award-winning South African rap artist and producer A-REECE is going three-for-three with his infectious new hip-hop single titled ‘Morning Peace’. Along with dropping off his new soulful sing-along bop, the Mzansi rap star is also dropping his upcoming release of his long-awaited mixtape, ‘Today’s Tragedy, Tomorrow’s Memory,’ slated for release on March 26 in partnership with Platoon.

The latest track sees A-Reece taking off that braggadocios exterior that most rap music hide behind, as he offers listeners a refreshingly honest and open perspective on how he approaches conflict in relationships.

Speaking about the inspiration for ‘Morning Peace’, A-Reece says, “‘Morning Peace’ is about how you have your ups and downs in a relationship, and how you can get into a heated argument with your partner at any random time of the day, and it could be in the morning, when you both just woke up, so I speak on how I would rather wake up to making love to my partner, than arguing about something irrelevant. I would rather wake up feeling blessed than depressed – that was basically the whole concept behind ‘Morning Peace’, and as soon as I conceptualised that, I knew that Jay Jody was the perfect person to put on this, because him and I always have conversations about this type of stuff”.

Check out ‘Morning Peace’ below…

 

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Watch 5tash’s Epic Visuals For Track, ‘Big 5tash’

Following his recent interview with NEW LEASE MUSIC, Atlanta-based hip-hop upriser, Ryan Lamar Alexander – aka 5TASH – circles right back with the video for his latest and – maybe greatest installment yet – titled ‘BIG 5TASH,’ the lead single off his debut EP ‘I, 5tash Banks’ released earlier this year.

The three-minute aminated production shows the GreenFolk emcee on a hard grind and also living the life of a young G!

Why not check out the video, directed and shot by New Life Visuals (NLV A1) @newlifevisuals.

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Album Interview: The Answer – B.Eveready

It’s an absolute pleasure welcoming back B. EVEREADY on the blog. The Baltimore rapper was last featured back in 2018 with single, ‘Always Major.’

After lengthy spell away from the blog, he returns to discuss his upcoming album, ‘The Answer’ coming out tomorrow (26th February). Find out what events inspired him to produce the album – trust me, his reasons will truly resonate with you…have a read below...

NLM: Hey, thank you for taking part in an interview with NEW LEASE MUSIC. How is 2021 treating you so far?

BE: Pretty good so far. My family is dealing with some health challenges, we had some COVID scares, but everybody is well & on the road to recovery, so I can’t complain. We’re blessed.

NLM: You are about to drop your album ‘The Answer’, where you dropped singles ‘2BLACK2STRONG’ and The Answer (Intro) ahead of its release. What is the public perception on the singles so far?

BE: It’s been a good reception so far. The Answer (Intro) is a direct response to the book on the cover of the project – “The Negro A Beast or In the Image of God?” – and people are loving the truth I put in the track. 2BLACK2STRONG is a conscious turn up record that everybody has loved from day one. Hopefully it blows up the way I’m thinking it can.

 

NLM: What inspired you to produce the album?

BE: After dealing with the police-involved murders from last year & the protests, I felt like I had to have a project that was exclusively responding to that moment. Not to mention what was going on with the political scene. I felt like if I didn’t have something to say as a Black man, I wasn’t the artist that I thought I was. So I dug deep and came forth with these 7 tracks to speak to the times we’re living in. I feel like this expresses my point of view & thought process as a Black man in America in 2021.

 

NLM: What is/are your favourite single(s) from the album and why?

BE: I love the first two singles (The Answer (Intro) & 2BLACK2STRONG) definitely – they stand out for different reasons. The Intro is the mission statement of the project. It just speaks straight to the heart. 2BLACK2STRONG is a record that could spawn TikTok challenges, dances, and go up in a party while giving our people pride. Outside of those, I think it’s a tie between Ferguson & 3:57AM. Ferguson is a record that I definitely shed some tears to once I finished it. It talks about the riots, but also the 3 protest leaders that died under very suspicious circumstances. 3:57AM is a record that embodies the feelings you might be feeling at that time of the morning when you are being consumed by some of these thoughts. It partially feels like a dream, and then you think about what matters most to you as an individual.

NLM: So how would you describe the album’s sound to potential fans?

This is a project that is sample-heavy but embraces trap sounds. It sounds like Black Revolution & Black Liberation over a beat.

NLM: If you had to feature one mainstream artist on the album, who would it be and why?

BE: It’d probably be Kendrick Lamar, because I feel like this project is my version of To Pimp A Butterfly, and I’d love to hear him over 2BLACK2STRONG.

NLM: Did the Covid pandemic presented any drawbacks in the production of your album?

BE: It presented some challenges when it came to recording because my regular studio was shut down for a while. But we overcame that challenge pretty quickly, so outside of that, we’ve been able to keep it moving.

NLM: Do you have other project(s) for 2021?

BE: I definitely have a bunch more music coming for this year, and I can’t tell you everything that’s coming down the road, but I will tell you this: this will be my most prolific year of dropping music by far. Coming not too long after this project is the deluxe edition of my #GS2 EP, led by a single featuring MC Bravado & Kxng Crooked, so you know I’m serious with it out here.

NLM: How can potential fans find you?

BE: You can find me at my website BEvereadyRap.com, Twitter @BEveready, IG @b.eveready, or at my Bandcamp – Beveready.bandcamp.com.

NLM: Finally, any special shoutouts to those involved in the production of ‘The Answer’?

BE: Well, I definitely want to thank my wife who is a constant source of inspiration. The producers (Anno Domini, Synesthetic Nation, Baltimega, Alex Collins, Makaih Beats, Big Shot Beats), features (Jay Charles & Scholarman), and my studio & engineering folk (Lineup Room Studio, Brandon Lackey, MooseJaw, Beauvallis & Steel Tipped Dove). I appreciate what everyone brought to the table to make this project happen. And thanks to NEW LEASE MUSIC for allowing me to share this project with the world.

And just because y’all are my people, you can stream the project here before it drops anywhere else: https://beveready.bandcamp.com/album/the-answer 

B. Eveready’s album, ‘The Answer’ is out on 26th February

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Arlo Maverick Shares Gripping Visuals For Single Hashtag

Western Canadian Music Award-nominated artist, ARLO MAVERICK shares his video/short film for the track, ‘Hashtag’, a song of protest about racial profiling and police brutality that will appear on his forthcoming EP, ‘Soul Merchant’, out in spring of 2021.

The video arrives amidst Black History Month to continue the conversation around the issues that Black people continue to face nearly a year after the global uprising in response to the murder of George Floyd.

Co-directed and co-edited by Maverick, the video’s concept draws from the real-life stories of Ahmaud Arbery, a 25-year-old Black man who was fatally shot while jogging; Tamir Rice, a 12-year-old Black boy who was playing with a toy gun and fatally shot; and others who were killed by police or while in police custody. In one lacerating verse, Maverick calls out the difference between how white men and minorities are treated by police.

With vocalist Riwo (of Melafrique) belting the song’s chorus, “I don’t want to be a hashtag one day,” and Black people being shown in everyday circumstances getting killed at random, Maverick suggests the prevalence of the bias-based policing that leads to violence. “When you see the chalk outlines of bodies and all of the hashtags come up at the end of the video, I wanted the viewer to be overwhelmed by the number of names on the screen. For them to think, ‘How many more Black lives need to be taken for changes to happen?’” said Maverick. “Since the video was filmed, more people have been killed. Before the end of the year, it’s going to happen again.”

The title, ‘Hashtag,’ is also a reference to fair-weather activism on social media and the use of hashtags to bring attention to the Black lives lost at the hands of police. “In using hashtags for something as serious as Black death you sort of make light of it,” said Maverick. “I think social media activism can be really powerful, but I also think it can desensitize. People get concerned, demand changes, these hashtags circulate, but without enough real action nothing will change. There’s still not enough accountability in the justice system.”

Check out Arlo Maverick’s video for his latest below…

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