Song of the Day: Cruel – Jessica Wilde

The third single taken from Wilde’s debut album, out later this year, ‘Cruel’ signals her delving back into her first love, a toxic relationship that inspired a harnessing of her bisexual identity but also led her to addiction – a subject she’s tackling on her debut album.

Co-produced with producer Jay Nebular and Grammy award winning producer Kiris Houston who have worked heavily with the likes of The Disciples and Little Mix, ‘Cruel’ has a nice lazy summer haze 90’s classic hip-hop and R&B vibe where Jessica is at her most cutesy, sultry but equally dangerous as her lyrics offer a little sting in the tail. The official visual tracks Jess wandering South London, paying homage to a nostalgic look & flava, shot on disposable cameras and VHS, it gives an authentic feel, themed throughout the album. Check it out below

Rising Star SVMI Drops Single, ‘P.O.P (Hold It Down)

Following the breakaway success of his viral hit song ‘Bait Lies’ that has amassed over three million plays and tracks under his belt like ‘Old Friends’ and ‘Timeout’ nearing a million plays, which have seen him garner strong support from BBC 1Xtra, Capital Xtra, GRM Daily, Link Up TV, Mixtape Madness and BBC Introducing, fast-rising Manchester artist SVMI circles back to unveil his latest single, ‘P.O.P (Hold It Down)’, having also just signed to Northern music and entertainment powerhouse NQ Records (Aitch, WhyJay).

Produced by LiTek (Rag’n’Bone Man, Bugzy Malone, Central Cee), ‘P.O.P (Hold It Down)’ is an infectious melodic rap track with smooth R&B leanings underpinned by a bouncy bassline and lush synths, over which SVMI showcases his catchy flow, rap skills, smmoth vocals that have made him one of the most exciting young prospects coming out of Manchester this year.

Sampling the viral Donna Goudeau ‘I’m legally blind’ meme, which also informed the title of the track, SVMI confesses that the inspiration for ‘P.O.P (Hold Me Down)’ comes from wanting to go on a spontaneous ‘baecation’ with someone new. The accompanying music video, directed by SVMI himself and Archie Erskine, brings the track further to life and captures a day in the life of a young creative enjoying the process and taking it all in his stride.

So here it is…check out the video for ‘P.O.P (Hold Me Down)’ below…

Song of the Day: Think – The Optical Illusion

Following up on the releases of ‘Shine so Bright’ and ‘Travesty of Justice’, THE OPTICAL ILLUSION returns, once again, to the blog’s Song of the Day top spot with latest single, ‘Think’, a thought provoking, David Bowie-esque piece which offers much optimism following horrific events of 2020.

Check it out below and let us know what you think – no pun intended!

Check out Toosii’s New Video For Track, ‘Red Die’

After celebrating the release of his new mixtape, ‘Thank You For Believing’, and his latest career milestone – surpassing one billion combined global streams across all of his songs – TOOSII is back with a new video, ‘Red Die’. Filled with friends, cash and cars, the clip’s joyful sense of comradery is balanced by Toosii’s memories of loved ones who have departed and the existential questions that haunt him – “Ask God ‘why me?’/Must be two sides to the story siamese.”

‘Red Die’ is the closing track from ‘Thank You For Believing’, which debuted in the top 25 of the Billboard 200. Other standout tracks include ‘What It Cost” and ‘Back Together,’ which appeared on XXL’s weekly list of “best new songs.”

Toosii has proven to be one of rap’s most relatable rising stars. While his career has been percolating in North Carolina for years, Toosii found staggering success in February 2020 on the strength of Platinum Heart. The album hit No. 1 on Billboard’s Heatseekers Albums chart and launched Toosii into the top 10 of Rolling Stone’s Breakthrough 25 chart. He quickly followed those achievements with Poetic Pain in September 2020. Toosii earned his first Gold record in January 2021 – for his top 10 Urban radio hit, ‘Love Cycle’. He is Audiomack’s latest #UpNow artist and Billboard named him as an artist to watch, noting, “Toosii is coming for the crown.”

Check out the video for ‘Red Die’, was directed by NoRatchetss, who helmed the official video for the title song from Toosii’s Poetic Pain.

Song of the Day: Drown – Jordyn Simone

Due to a summer romance last July, JORDYN SIMONE was drawn to detailing the emotions that come with vulnerable self-expression and female empowerment. The result is Drown: a sonic masterpiece that can’t be described as anything but silky-smooth. With a beat reminiscent of summer warmth and sultry lyrics that ooze with self-confidence, ‘Drown’ doesn’t just make you fall in love with Jordyn but reminds you to love yourself along the way.

“While I was in this relationship, I felt extremely empowered by my femininity, so much so that I felt as though I needed to write about it.” – Jordyn Simone

Based in LA and blessed with music in her blood, Jordyn Simone is a self-proclaimed “genre-less” artist who redefines the grind to success. From singing gospel music with her parents to fiercely competing as a finalist on both the Voice and American Idol, the 21-year old singer/songwriter has grown up alongside her music evolution, devoted to sharing her unique sound with the world. ‘Drown’ , is a testament to this, speaking to her step into womanhood and the sensuality that comes with growing into your true self. Have a listen below…