Released on Visionary Records/Sony Music Entertainment, Alt-pop singer and songwriter, REI AMI‘s standout new track ‘THAT’S ON YOU!’ shows off her range and versatility, opening up with a fierce yet playful rap verse before seamlessly transitioning into a soft captivating pop earworm.
The accompanying music video, directed by Kristen Jan Wong (Charli XCX, Nasty Cherry, Grace McKagan), portrays the fast rising musician as part of a bounty hunting duo who eventually seeks revenge on her partner in crime.
On the inspiration behind her new single, REI AMI shares, “THAT’S ON YOU!” is about recognizing your power again. It’s about being yourself to the fullest extent and if others don’t like it, then that’s their problem. I exist for myself and myself only. I refuse to dull myself down to make others comfortable. So if you don’t like me, baby that’s on you.”
Born in South Korea and raised in Maryland, REI AMI commanded herself into the spotlight in 2019 with the release of her three multi-faceted debut singles ‘Make It Mine’, ‘Dictator’ and ‘Snowcone’ the latter of which has since amassed over 15 million cumulative streams. Backed by co-signs from Billie Eilish, FINNEAS, and Zane Lowe, REI AMI continued to make waves with the eye-popping 2020 rap single ‘Mac & Cheese’, released via her new label Visionary Records, which led to a highly coveted spot walking in Rihanna’s Savage x Fenty runway show that same year.
Her name is a combination of two characters from the lauded anime series Sailor Moon; REI represents her softer, more delicate side and AMI showcases her braggadocious and aggressive “bad bitch” style. REI AMI best reflects the two polar sides of her personality, while also representing duality. For her, it’s not having to choose between this or that, but rather embracing both and then modeling that in her music.
“THAT’S ON YOU!” follows REI AMI’s first release of 2021, ‘Do It Right’ featuring rapper Aminé, and is the latest off her forthcoming mixtape due out this summer. Check out the official music video for the fierce single here…