Shot across the tropics of Spain and the island of Mallorca, SC.UNDERCOVER‘s brand new video for single, ‘Deal With The Devil’, drips in James Bond edginess and tension. The cinematic aura carefully intertwines past projects as SCU explains, “We wanted the atmosphere to reflect the tone of the music but also provide the closing chapter in the trilogy of videos ranging from Darkness Before Light, Morals and finally now, Deal With The Devil”.
Born in Walsall (UK), SC.Undercover often blends influences of indie, dark pop and R&B, offering something distinctly unique in today’s industry. ‘Deal With The Devil’ is the perfect amalgamation of atmospheric production meets R&B, in true SCU style. The latest track takes unexpected twists and turns, mixing up his melodies and dynamics and adding to the knife-cutting apprehension. With fast, high-frequency beats, prowling guitar riffs and bass laced in haunting backing vocals reminiscent of The Weeknd, the single glides into a mesmerising break. Check it out below…
Backed with a trap drumbeat, synthetic strings, and a gorgeous melody line, GERLE‘s brand new track, ‘Crush Gone Wrong’ is a stellar example of what all modern pop should sound like.
Gerle’s influences hail from the likes of Robyn, Miley Cyrus, and Madonna, but her sonic quality is unique and effervescent all on its own. Growing up touring with her mother, she was able to adapt her natural talent to help her craft her own musicality and artistry. Gerle also has many career accomplishments already under her belt, with previous singles reaching as high as #53 on the Billboard Charts, and music being featured on shows like Jersey Shore and Married to Medicine as well as being a guest on RuPaul’s Drag Race. All this on top of working with Grammy Award winning producer ToneDef proves that Gerle is soaring her way to the top and will easily become a common name.
Serving as a preview into his forthcoming debut album, ‘Music I Had To Write’, BEN EVEYTHING‘s captivating ethereal ballad, ‘Cold Window’, soulfully blends elements of dark UK electronica accompanied with a powerful and raw journey of self-reflection.
Ben reflects ‘I remember clearly one day, looking in the mirror and having an epiphany moment you only hear about in eastern philosophy or evangelical vice documentaries – the person looking back at me wasn’t the same person I was telling myself in my head.’
In its musical elements, the track takes inspiration from Fourtet and Joji and combines meditative piano with a vocal that is infused with the producer’s obsession with Dave Grohl’s performance on Everlong. This creates a subtle backdrop for the listener to go deeper into the lyrical theme of self-reflection.
‘Cold Window’ is the second single of the forthcoming album, ‘Music I Had To Write’, slated for release in Winter 2021. Have a listen below…
New York-based singer-songwriter MAE KRELL‘s single, ‘Colorblind’ was written and recorded in quarantine, created remotely from start to finish with the help of producer and multi-instrumentalist Jakob Leventhal. Over swirling, sliding guitars and sparse drums, Mae grieves the end of a relationship in painful and relatable detail: “I squeezed your hand, you flinched / The skies turned black, I blinked / I never practiced my goodbyes / I didn’t think that I had to.” Mae’s sharp lyrics and aching vocals brim with palpable emotion as they call back memories of a love that once was.
“I wrote ‘colorblind’ in the midst of what I thought was going to be the end of a relationship with the first girl I ever truly fell in love with,” Mae says of the inspiration behind the single. “I’ll be the first to admit that I feel everything too much, but during the couple of days that this was going on, I really felt like the world was ending. I was wildly sad while also being very restless in a way that I had never experienced before.”
Following a two-year hiatus, Mae Krell returned in early 2020 ready to embark on a new musical era. With a newfound maturity and understanding, she has perfected her folk-pop sound and introspective lyrical chops. At just 22 years old, Mae exudes a musicality wise beyond her years. Influenced by revered singer-songwriters like Bob Dylan, Phoebe Bridgers and Gregory Alan Isakov, her songs are intimate reflections that confront trauma, self-love, and personal truths. Her singles have amassed millions of streams to date, with last year’s singles “wash,” “home,” and “garden,” all individually breaking over 500K streams.
In addition to her artist career, Mae has worn many different hats in the music industry. She was photographed live music from the likes of Rolling Stone and Sony RCA, founded the online music publication Tongue Tied Magazine and, most recently, started Bitch Mgmt, a multimedia marketing and PR company. With a multitude of career milestones already under their belt, Mae is taking it one day at a time and focusing on writing and recording songs that reach new emotional heights.
Alternative-pop singer-songwriter DOUGLAS MCGUIRE shares his brand new new summer anthem ‘Island’. Having collaborated with Grammy award-winning engineer James Auwarter of Coda Room Audio (Kanye West, Rhianna, Jay-Z, amongst others), McGuire creates fun and uplifting material that connects to his listeners, largely due to the dedication and commitment that can be heard in every word he sings.
Speaking more on the release, Douglas explains: “This song is the final in a trilogy of songs about a girl I only dated for a couple of weeks, but who had a very profound impact on me and my life. The lyrics carry strong nautical themes, which collectively come to represent the ups and downs of the relationship I once had, and where I am right now in life as well as with respect to the relationship I had with this girl.”
Born in Croydon, and raised in the heart of the Suffolk countryside, the France-based producer/singer-songwriter has been described by fans and professionals alike as Taylor Swift/The 1975 hybrid – with a distinctive, sombre, and smooth vocal tonality and an endearing honesty behind his lyrics, juxtaposed with major, uplifting chord progressions that have an undeniable mainstream appeal.
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