WILL RYTE is a passionate and energetic Hip-Hop/Melodic Trap artist who strives to share his experiences through music. Based in Toronto, the artist/producer/engineer/guitarist has quickly become known for telling unique stories of his troubled past, including dropping out of high school, and finding himself in and out of incarceration for years. To date, Will has gained over 5 million streams worldwide – amassed entirely independently.
He displays his vulnerability on ‘Harder You Fall,’ inspired by memories of losing his freedom and how that became a pivotal moment in his life.
‘Harder You Fall,’ will form part of Will’s highly anticipated EP, Midnight Mood Swings, will be dropping 29th April. Check out the track here…
Hackney-born singer, songwriter and guitarist MYCHELLE has unveiled her new track ‘Forbidden Fruit’ featuring ENNY. The latest single from her upcoming EP ‘Someone Who Knows’ which is set for release on 20th May.
Markedly more buoyant and rhythmic than Mychelle’s previous releases, ‘Forbidden Fruit’ is a rootsy yet bass-driven track. Sonically recalling the work of neo-soul songstresses India Arie, Tweet and Vivian Green, the track emits the ambience and mood of a peaceful summer afternoon.
Lyrically, the song details the moral dilemmas that arise when one falls for someone they know isn’t good for them and the complicated feelings that consequently rise to the surface.
Lending guest vocals to the track is fellow FAMM label-mate ENNY who adorns the song with a majestic rap verse. The newest addition in ENNY’s recent string of features, following her freshly-released collaborations with Shae Universe, Odeal and Boj. The resulting collaboration is a perfect marriage of Mychelle’s acoustic soul sensibilities and ENNY’s supreme rap stylings.
Directed by Portia Barnett-Herrin, the video follows Mychelle as she’s strolling through a park late at night where she is curiously enticed by a strange light that leads her to an alternative universe.
Soon she’s face to face with a version of herself she doesn’t recognise, engaging in a high-stake game of chess before completely disappearing. The video’s narrative is further complemented by visually rich collage sequences placing an emphasis on the sensory draw of fruits and flowers.
The new single comes after the release of her previous single, ‘Younger Self’ – the lead single of her forthcoming sophomore EP ‘Someone Who Knows’, which will coincide with her first ever headline show at The Lexington on 31st May.
Check out the video for Mychelle’s ‘Forbidden Fruit’ below…
‘Out Of My Mind’ gives a taste of Detroit rapper KYLE TRIPPY‘s forthcoming project, which is expected soon, and arrives with accompanying self-directed visuals. The video uncovers the first part in this three-part story of a toxic relationship following previous videos ‘No Attachment’ (part 2) and ‘Restless’ (part 3). Showcasing Kyle’s broad repertoire of talents, the self-produced track highlights his silky smooth vocals, impressive storytelling abilities and his accomplished production skills, with Kyle opting for a mellow and dreamy R&B soundscape that will no doubt draw listeners in instantly.
Speaking further on the new release, Kyle says, “‘Out Of My Mind’ is about a toxic relationship. It’s a take on the darker side of what happens when the other person isn’t around and what it does to you over time. At the time of making the track, I had a makeshift studio in my room. I made the beat and wrote the verse as I made it. I recorded all the vocals and listened to it probably like a thousand times. I made a couple of variations of the track as well but ended up going with the original.”
MAIDIN presents her debut single, ‘Celestial Body’, which showcases her impassioned vocals soaring over melancholic acoustic guitars, echoing harmonies, and velvety-laced soundscapes that gently seduce and envelop the listener for an immersive and heart-wrenching experience.
‘Celestial Body’ details a love that’s just out of reach and a longing to be with someone that you ultimately can’t have. Maidin confides, “the first idea for ‘Celestial Body’ came to me on a beach in July, when the moon was out in the middle of the day. It’s a really unsettling thing to see, as I’m sure most people know. I started thinking of the image of a “celestial body” to represent somebody who I would’ve liked to be close with, but this person was keeping me at a distance. A celestial body is something beautiful, that you can admire and love from far away, but you can’t ever reach. Melodically and musically, the song seemed to come out of thin air.”
Drawing influences from the likes of songwriting powerhouses Joni Mitchell and Dolly Parton, along with experimental pop musicians St. Vincent and Sylvan Esso, Maidin aims to create music that captures the vivid storytelling of folk music with a fresh and modern alternative pop sound. Her upcoming releases detail coming-of-age relationships and all the relatable emotions that go hand-in-hand with experiencing love, loss, yearning, and grief.
Nigerian rapper/producer OLOYE COLDMAN continues the ‘trap-rap’ tip on the blog with brand new track titled, ‘O MOO (The Cypher 3)’.
For his latest offering, he calls upon fellow Nigerian (Ondo state) rappers, Revelation Tharapman, TriggaYs, Drimzy and JayThaRapper to add their razor-sharp, fiery bars on the laid-back production. Why not check it out below…
